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Elevating User Experience: The Rise of Tech Populism

Explore how dramatic improvements in information presentation and new interactivity applications empower users, driving unprecedented adoption. Discover key trends influencing user behavior and how businesses can capitalize on these shifts. Learn valuable insights from Forrester Research and industry analysts on the importance of application experience in shaping the future of technology and user engagement.

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Elevating User Experience: The Rise of Tech Populism

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  1. How to Be a Hero:Anticipating a New Generation of Users

  2. Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions Agenda and Goals AGENDA

  3. Dramatic Improvements in Information Presentation

  4. Good User Experienceis Good Business Online experience is #1 marketing outlet Source: Forrester Research

  5. Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions Agenda and Goals AGENDA

  6. Web 2.0 ApplicationsMake Users More Productive

  7. Consumer Applications Set the Trend for Business Applications User Expectations are Increasing Sales Compensation Finance and Billing Human Resources Product Sales Expenses Profitability Analysis Revenue Reporting Fraud Reporting Evening Daytime

  8. Web 2.0 self-service applicationsare the blueprint for future Business Intelligence and reporting applications Interactivity Increases User Productivity Rich Internet Applications: Not Just for Customers “To get the most from their workforces, firms should design employee-facing tools… and look for opportunities to leverage RIA’s specific capabilities to improve usability.” Forrester Research RIAs Bring People-Centered Design to Information Workplaces “Because RIAs improve the way people find and manipulate content, complete transactions, and consume multimedia content, these technologies are ideal for improving the user experience for information workers.” Forrester Research

  9. Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions Agenda and Goals AGENDA

  10. Application Experience Drives Adoption RIA = Rich Internet Applications • Hide Complexity • Unified view across systems • Diverse data, complex interactions • Increase Usability • Focus on key user activities • Information in context of task • Retain Flexibility • Guided interaction • Users can explore information Google Finance

  11. Importance of Application Experience

  12. Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions Agenda and Goals AGENDA

  13. The Emergence of Tech PopulismForrester Research Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

  14. Tech PopulismA Paradigm Shift Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

  15. Tech Populism Users Will Find Ways to Be Self-Sufficient Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

  16. Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions Agenda and Goals AGENDA

  17. Conclusions These Trends Are Happening Now • Interactive, rich Information Applications appeal to users and developers • Enjoyable to use • Easy to modify and keep fresh Users Expect More and Are Able To Do More Today’s developers will drive higher levels of user satisfaction and application success by embracing and responding to these trends

  18. How to Be a Hero:Anticipating a New Generation of Users

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