Aims and Objectives - PowerPoint PPT Presentation

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Aims and Objectives

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  1. Aims and Objectives

  2. The aims of Aims & Objectives • Explain the importance of Objectives in managing organisations • Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only) • More to follow

  3. What are they?

  4. What do they do?

  5. A hierarchy of objectives

  6. How does it work?

  7. Mission…Aim…Objective (Quantitative)

  8. The Mission statement is

  9. You what? What does it do?

  10. How do they work?

  11. Culture • In exam Q’s it is important to emphasise that a Mission Statement sets the tone and the ethos of a organisation. • Should be a guideline for other decisions. Not just ‘What you do’

  12. What’s a good one like?

  13. They should also be…

  14. However they are often said to be

  15. Nike’s is • To bring innovation and inspiration to every athlete* in the world • If you have a body, then you’re an athlete • What????

  16. Pepsi’s is… • Beat Coke! • I have never been able to verify if this true, but I think it’s great so I’ve kept it in anyway.

  17. Microsoft go for… • To enable people and businesses throughout the world to reach their potential

  18. Exam tip • When answering the question “What is a mission Statement?’ • You need to go beyond “it sets the overall aim of the business’

  19. Vision • To go along with their mission Statement firms often have a vision…

  20. What is a vision Statement • Vision is a long term view, sometimes describing a view of how the organisation would like the world in which it operates to be. • For example a charity working with the poor might have a vision statement which read "A world without poverty"

  21. Hoang pg 44 Q

  22. What is corporate Strategy?

  23. For example?

  24. What might determine our objectives?

  25. Strategic Vs Tactical Objectives

  26. Hoang pg47 q

  27. Bad answer exercise

  28. Changes in objectives due to external environment • Harris Tweed

  29. Petrol companies • Suddenly all want to be more environmentally than Greenpeace. • Why, I wonder?

  30. http://www.tutor2u.net/business/presentations/strategy/mission-aims-objectives/player.htmlhttp://www.tutor2u.net/business/presentations/strategy/mission-aims-objectives/player.html