The aims of Aims & Objectives • Explain the importance of Objectives in managing organisations • Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only) • More to follow
Culture • In exam Q’s it is important to emphasise that a Mission Statement sets the tone and the ethos of a organisation. • Should be a guideline for other decisions. Not just ‘What you do’
Nike’s is • To bring innovation and inspiration to every athlete* in the world • If you have a body, then you’re an athlete • What????
Pepsi’s is… • Beat Coke! • I have never been able to verify if this true, but I think it’s great so I’ve kept it in anyway.
Microsoft go for… • To enable people and businesses throughout the world to reach their potential
Exam tip • When answering the question “What is a mission Statement?’ • You need to go beyond “it sets the overall aim of the business’
Vision • To go along with their mission Statement firms often have a vision…
What is a vision Statement • Vision is a long term view, sometimes describing a view of how the organisation would like the world in which it operates to be. • For example a charity working with the poor might have a vision statement which read "A world without poverty"
Changes in objectives due to external environment • Harris Tweed
Petrol companies • Suddenly all want to be more environmentally than Greenpeace. • Why, I wonder?