DIVERSE ACTIVITIES TIMES GROUP ENTERTAINMENT PUBLISHING INTERACTIVE The Times Of India The Economic Times Navbharat Times Sandhya Times Maharashtra Times Femina Filmfare Times TV Times FM Times Music Times Retail Times Multimedia
TIMES TELEVISION Launched in 1994 In the marketing of in-house events like Femina Miss India, Filmfare Awards and Femina Look Of the Year All the above events are marketed profitably and telecasted in all major channels in India and ethnic Asian channels in USA, UK, Mauritius and Malaysia
TIMES FM - Radio Mirchi Launched in 1993, as a pioneer private FM broadcaster During the period August’93 to June’98 Times FM effected the renaissance of the radio medium in India in both the listener and advertiser constituencies Subsequent to the I&B Ministry decision to offer the private sector FM radio frequencies in 40 cities all over the country, Times FM has been awarded license for 12 centres in India .
TIMES FM These 12 cities are : Mumbai, Kolkata, Chennai, Delhi, Ahmedabad, Indore, Lucknow, Cuttack, Bubneshwar, Jabalpur, Hyderabad and Pune (Radio Mirchi has exculsive presence in the latter 8 cities) Radio Mirchi has been recently launched in Indore.
TIMES MUSIC Times Music is the company’s music promotion and distribution division, it was launched in February 1998 It has released approx 400 successful albums, ranging from Gayatri in the Spiritual category, Jalwa and Solid Hits in the Indipop category to Trilok Gurtu and Yanni in the International category Its extremely effective sales and distribution network backs its phenomenal strength in product development, with over 75 distributors servicing music retailers across India Times Music also has distributors abroad, and its products are very popular amongst the vast NRI populations in the UK and US markets.
TIMES RETAIL Times Retail is the company’s foray into music and books retailing. The first store under the name of Planet M opened in August 1999 in Mumbai, followed by Delhi. Planet M offers a unique experience of shopping for music of all genres in an ambience, which is the first of its kind in the country The store offers unique facilities like state-of-the-art juke boxes, listening posts, video walls and live events by International and Indian artists Currently, Planet M has a total of 8 outlets (3 in Mumbai, 2 in Delhi, 1 each in Chandigarh, Jaipur and Pune). Planet M will be launched in Bangalore shortly.
TIMES MULTIMEDIA Times Multimedia started in September 1999, aims to provide the market with quality multimedia software for children and adults The software will be of the nature of Games, Edutainment, Reference material, or even pure entertainment, provided through CD-Rom, DVD and VCD formats This new business is tying up with world class producers / publishers of such products and is marketing and distributing the same through a nationwide distribution network Tie up with international entertainment companies like Walt Disney & EA Sports.
INTERACTIVE Times Internet Limited
TIMES - WEBSITES Responsible for developing and marketing the 16 Times Group web-sites
TIMESOFMONEY.COM • A financial portal, promoted by Times Internet Ltd, Citicorp Finance India Ltd and I-flex Solutions Ltd. • Provides various financial services…. • Bill Payment – MTNL, BSES, LIC, Mobile, Credit Card • Buying & Selling of Mutual Funds • Personal & Home loans • Buying & Selling of property • Buying of Insurance Policies, Credit Cards, Small savings schemes, RBI Bonds. • Consultancy on investments • Calculating & Filing of Income Tax returns • The entire process : from application to delivery is handled by the portal. The services are extended to NRIs as well.
CORE BUSINESS PUBLISHING
PUBLISHING - SINCE 1838 • 1834 – East India Co. Charter Abolished • 1836 - Bombay Chamber of Commerce • 1838 – Bombay Times & Journal of Commerce ( Bi-weekly ) • 1850 – Amalgamated with Bombay Standard Turns into a ‘Daily’ Bombay Times & Standard
…..PUBLISHING - SINCE 1838 • 1861 – Re-christened ‘The Times Of India’ • 1892 – T.J.Bennett – Proprietor & Editor & F.M.Coleman – Master Printer • 1913 – Formation of Joint Stock Company – BCCL • 1946 – Indian Ownership • 2000 – The Times Group (Publishing) turnover is Rs.1200crore.
THE TIMES OF INDIA • India’s largest read and circulated English daily. • World’s second largest circulated English daily. *Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow, Patna, Kolkata, Hyderabad, Pune. Source : NRS 2001 ABC JD00
THE ECONOMIC TIMES • India’s largest read and circulated business daily. • World’s second largest circulated business daily. * Mumbai, Delhi, Bangalore, Ahmedabad, Hyderabad, Chennai, Kolkata Source : NRS 2001 ABC JD 00
THE ECONOMIC TIMES EVENTS : • The Economic Times Award For Corporate Excellence • Brand Equity Quiz • Corporate Dossier Leadership Series • The Economic Times Super Achievers Forum AFFILIATIONS : • MTV Brand Equity Youth Marketing Forum • Icon 2001 • Brand Equity Global Master
FEMINA • India’s largest read and circulated Women’s magazine • Synergistic activity – Femina Miss India * Mumbai/Pune, Delhi, Kolkata, South Source : NRS 2001 ABC JD 00
FILMFARE • Filmfare is the largest read Film magazine in India and the second largest read English magazine in India • Synergistic activities – Filmfare Award for excellence in Cinema * Mumbai/Pune, Delhi, Kerala, Tamil Nadu, Hyderabad, Karnataka Source : NRS 2001 ABC JD 00
NAVBHARAT TIMES • Largest read Hindi daily in Mumbai and Delhi – focus markets • Caters to the Urban, Up-market Hindi audience * Mumbai, Delhi Source : NRS 2001 ABC JD 00
SANDHYA TIMES • Hindi eveninger in a tabloid format catering to the Delhi market. * Delhi Source : NRS 2001 ABC JD 00
MAHARASHTRA TIMES • Caters to the upwardly mobile Marathi population in Mumbai * Mumbai Source : NRS 2001 ABC JD 00
PUBLISHING :THE 3 PRIME COMPONENTS • Editorial • Circulation - RMD • Advertising - Response
VALUE CHAIN Reams Of Paper RMD Response Editorial Production
EDITORIAL • Completely non party, non ideology based edit • Encourage spirituality without supporting superstition. Project a positive dimension of life • Promote Science, Technology and New Discoveries in various fields • Discuss issues relating to Globalisation, modern International and National Trade and Commerce and Advanced Management practices
RMD – Results Market Development Circulation Function – Generate sales for Times Group Publications Historically – role largely confined to distribution and Vendor management
….Results Market Development Expanded Role : • Pro-active selling : Reader Relations • Ad relevant circulation • Gaining competitive advantage • Brand Building : Promotions and Publicity
PRODUCTION PRESS PRE-PRESS PRE-PRESS : Editorial system of composing and setting on computers Integrated full page make up and outputs Colour processing done in a modern studio facility using high-end drum scanners,flat-bed scanners and DA-VINCI, Mac and PC work stations. Film output is taken through APS and Hercules Image setters
……PRODUCTION • Ten printing centres all over India • Huge facility at Kandivili and Delhi plants • Kandivili Plant : • A newspaper manufacturing factory of International standard • Producing 4.65 crore pages/day and 31 Lac copies/day • High speed hi-tech machines : Gross Metroliner - British Harris Heidelberg - French Geo-man - German
……PRODUCTION • Geo-man the latest addition can print 48 page product at a time with 8 page colour at 70,000 copies/hour speed. • Kandivili complex sprawling on landscaped hill top area of 15 acres • 500 strength comprising of 107 technically qualified officers
RESPONSE EVENTS TIMES CARD DEVELOPMENT Brands/ Categories Special Projects Inter - national Support Teams
EVENTS Femina Miss India – 1964 Femina Miss India has established itself as a breeding ground for International talent. The former Femina Miss Indias to acquire International fame – Persis Kambatta, Sushmita Sen, Aishwarya Rai, Diana Hayden, Madhu Sapre, Yukta Mookhey,Lara Dutta, Priyanka Chopra, Diya Mirza. Filmfare Awards – 1954 It is the oldest event organised by The Times Group ‘Objective – Build Brand Equity and enhance Brand Image’
TIMES CARD Times Card is a co-branded credit card launched in March 1998 by The Times Group in association with Citibank and Mastercard. Recently launched Times International Card. It is primarily a brand loyalty exercise and not a major revenue generation The purpose of Times Card is to serve as a link between our 2 principal business constituents – the advertiser and reader. Our strong relationships with our clients (advertiser) enable us to get special benefits / value additions for the card holders (readers). - A win-win situation. Currently there are approx. 75000 Times Card Holders.
SPECIAL PROJECTS…. • EXHIBITIONS • The Economic Times CONSTRUTECH • The Economic Times POWERTECH • Times IMAGES • The Economic Times FLUID POWER & INSTRUMENTATION • Times TRAVELLER • Times INTERIORS & EXTERIORS • Femina BRIDAL SHOW • Times Utsav - 1998,1999, 2000,2001 • Times Media Mall
….SPECIAL PROJECTS TIMES INFOLINE 5 workstations and 2 Validating stations (In Mumbai) Sales team of 12 supported by 4 telemarketing executives Receives approx. 5000 calls per day Has approx. 1,10,000 records. Plans to open in Delhi, Bangalore, and Kolkata Services unique to Times Infoline : Call back facility, Classifieds for Estate, Matrimonial, Buying and selling, etc…. Emergency services like information on Blood banks etc given priority. Also Times Infoline takes initiative to source information and call back to deliver the required information; thus positioning itself as Mumbai’s Helpline and not only as an information service provider.
DEVELOPMENT PRIMARY FUNCTION
PUBLISHING BUSINESS RELEVANT INFORMATION RELEVANT FORMAT (Vehicle) RELEVANT AUDIENCE
RESPONSE GENERATION READER VIEWER NEEDS To Be : INFORMED EDUCATED ENTERTAINED
RESPONSE GENERATION READER VIEWER SOURCES PRESS TV RADIO CINEMA OUTDOOR OTHERS
JOB DESCRIPTION MARKETING “AUDIENCE DELIVERY” ACROSS ALL PUBLICATIONS TO POTENTIAL CONSTITUENCIES
STRATEGIC INITIATIVES • The Times Group has re-defined the pricing game in the newspaper industry . PRICING has been one of the most significant and successful strategies adopted by the Times Group . • Consumer – Invitation Pricing. This encourages : • More readers to become buyers • Trial for the brand, hence opportunity for conversions • Purchase of multiple brands This leads to higher circulation and reader base • Advertiser – Perceptual Pricing . The Times Group has been the pioneer of perceptual pricing in the newspaper industry. Every edition of a newspaper & magazine from the Group is treated like a brand. The objectives for each are well defined and pricing developed accordingly. The Times Of India – Mumbai commands the highest price amongst all publications in India. • ‘Mastermind’ is the most important marketing tool.
STRATEGIC INITIATIVES • City Centric Vehicles – These are highly localised sub brands distributed along with the Main Newspapers. Main Line Newspapers – TOI, ET, NBT, MT – Width City Centric Vehicles - Depth While The Times Group establishes a National presence through its Main Line publications.The city centric vehicle provides depth/penetration in a specific market. The Times Group has about 36 city/area centric vehicles
STRATEGIC INITIATIVES • Niche Vehicles – The objective for launching Niche Vehicles is to : • Provide a platform for the Industry / Consumer Group • Achieve penetration into that Industry / Consumer Group The various Niche offerings from the Times Group are : • Along with Main Line Newspaper - Education Times, Strategic Marketing, ET 500 • Stand Alone Magazines – Fluid Power, Polymers, The Machinist, Instrumentation & Control Journal, General Management Review, Journal of Photography, JLT [ Just Like That ], IAGT
STRATEGIC INITIATIVES • Recently introduced ‘SAP’ which is a product based on Enterprise Resource Planning [ERP] concept. • This is the first SAP - industry solution in the area of ‘media’ in Asia Pacific. The Times Group has taken the lead in Ad Digitisation through the SAP project. • SAP integrates the entire process : from booking of ads to publishing. Essentially an integration of commercial system and the technical system. • This implies that an ad can be accepted as late as 6.00pm for publishing in any of the editions for the next day. The client can also see the placement of the ad in the paper and if desired ask for alternate position. • The system also provides an opportunity for online up-selling
CATEGORY TEAMS The category teams serve The Times Of India and The Economic Times brands
INTERNATIONAL • International Marketing – Responsible for generating dollar revenues in the Times Group publications • International Media Representation – Responsible for generating business from India for International publications. This division represents 72 International publishing groups and 165 publications in India INTERNATIONAL MARKETING INTERNATIONAL MEDIA REPRESENTATION