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Index 1. eLearning: an overview 2. usual market segments of eLearning and their developments 3. Market segments and stakeholders (acc. scale) 4. Value-added chain in an „eLearning product“ 1. eLearning: an overview

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slide1

Index

1. eLearning: an overview

2. usual market segments of eLearning and their developments

3. Market segments and stakeholders (acc. scale)

4. Value-added chain in an „eLearning product“

slide2

1. eLearning: an overview

„e-Learning is an umbrella term describing any type of learning that depends on or is enhanced by electronic communication online using the latest information and communication technologies (ICT)“

„e-Learning means a lot of different things and it is understood differently by players with very different roles. The term e-learning covers a wide set of applications and processes.“

Source: e-Learning, e-Content Report, ACTeN (Anticipating Content Technology Need), 2004

slide3

1. eLearning: an overview

Source: E-Learning in Europe – Results and Recommendations

Thematic Monitoring under the LEONARDO DA VINCI-Programme

slide4

1. eLearning: an overview

Source: E-Learning in Europe – Results and Recommendations

Thematic Monitoring under the LEONARDO DA VINCI-Programme

slide5

1. eLearning: an overview

Source: E-Learning in Europe – Results and Recommendations

Thematic Monitoring under the LEONARDO DA VINCI-Programme

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1. eLearning: an overview

Some important points and tendencies in the eLearning market:

  • clearly defined implementation timelines (the shorter the better)
  • cheaper and clearly defined pricing
  • functionality that meets the expectations set by „vendors“ (faster, cheaper, better)
  • measurable, significant and rapid ROI
  • products that will not be obsolete in less than a year
  • freedom to choose from a variety of vendors
  • good professional and pedagogical-didactical designed Content (Towards to „blended“ solutions)
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2. usual market segments of eLearning and their developments

„content is the king but services are ....the star“

Source: International Data Corporation

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3. Market segments and stakeholders (acc. Scale required)

Content

Technology

Tutoring,Facilitation

Consultancy

Certification

Standards

Marketing

Management, Organisation

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3. Market segments and stakeholders (acc. scale)

Examples of Stakeholders in the respective market segment