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Explore the remarkable journey of Michele Ferrero, a visionary leader whose innovative spirit transformed the confectionery industry. With his wife, Maria Franca, he pioneered global operations, making his company a prominent player in international markets post-World War II. Ferrero's commitment to loyalty, respect, and innovation redefined food habits for millions. Discover fascinating facts, such as the sheer scale of Kinder chocolates produced and the incredible amounts of hazelnuts utilized, illustrating Ferrero's impact on global consumption.
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THE STORY OF A FAMILY • The great leader of the Group’s development is Michele Ferrero. With the desire to make and create new products with state-of-the-art ideas, he has revolutionised the food habits of millions of consumers.Thanks to his consistent and efficient partnership with his wife Maria Franca, he was the first Italian manufacturer after World War II to open production sites and offices abroad in the confectionary sector, turning the Company into a truly international Group.
Code of ethics FundamentalValues: • Loyalty and Trust • Respect and Responsibility • PassionforResearch and Innovation
Incremental analysis IncrementalAnalysis • Report • Make or Buy • Costof Production
cURIOSITY The Kinder Chocolates produced in 1,4 months weight as much as the Eiffel Tower.
The hazelnuts used in 1 year and 5 months by Ferrero could fill a basket as big as the “Verona Arena”.
If you put all the Nutella jars produced in one year in a line, it would be 1,7 times and a half as long as the Earth’s circumference.
