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Graphic Design

Graphic Design. “The Computer as an Educational Tool: Productivity and Problem Solving” ©Richard C. Forcier and Don E. Descy. Introduction. Design principles Visual elements Basic lettering. Four Design Principles. Balance Emphasis Simplicity Unity. Formal. Informal. 1. Balance.

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Graphic Design

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  1. Graphic Design “The Computer as an Educational Tool: Productivity and Problem Solving” ©Richard C. Forcier and Don E. Descy

  2. Introduction • Design principles • Visual elements • Basic lettering

  3. Four Design Principles • Balance • Emphasis • Simplicity • Unity

  4. Formal Informal 1. Balance

  5. 2. Emphasis • The key part should be easy to find.

  6. Emphasis (Continued) • Arrows or other directing device • Bright colors • Contrasting colors • Size of element • Different shapes

  7. 3. Simplicity • Fewer elements are more pleasing to the eye.

  8. Simplicity (Continued) • Fewer elements better • 15–20 words maximum • Bold, simple drawings • Easy lettering styles

  9. 4. Unity • The different elements of a design should convey a continuity of thought.

  10. Visual Elements • Lines • Shapes • Color and contrast • Texture • Space and size

  11. 1. Lines • Use lines to direct viewer through words or space.

  12. 2. Shapes • Shapes are used to provide clearer communication and universal understanding.

  13. 3. Color and Contrast • Research has indicated that the appropriate use of color can make a visual more attractive to a viewer.

  14. Color and Contrast (Continued) • Use harmonious colors • Gives separation • Good for emphasis

  15. 4. Texture • Replaces sense of touch • Used like color for emphasis or separation

  16. 5. Space and Size • There are two types of space: • Positive • Negative

  17. Basic Lettering Guidelines • Size • Type style (font) • Spacing

  18. Size, Font, Spacing SIZE SIZE STYLESTYLESTYLE This vertical spacing is too close together for effective legibility. This vertical spacing is too far apart for effective legibility. This spacing applies the general principles relating to vertical spacing.

  19. Lettering Sizes • Nonprojected: 1/2 inch for each 10 feet of viewing distance • Projected: 36 point font size (this is 40)

  20. Lettering • 2/3 fonts or sized • Sans-serif Sans-serif • 3–6 words on 3–6 lines • Optical spacing • Upper- and lowercase

  21. Questions?

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