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WELCOME - PowerPoint PPT Presentation


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WELCOME F AD I SEE IT FIRST ON FTV ADVERTISING ON FTV INTRODUCTION FTV – A FASCINATING AND UNIQUE TV STATION FTV is the only 24/7 Fashion, beauty and style television station worldwide. FTV is the biggest Fashion Medium in the world.

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Presentation Transcript
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F AD

I SEE IT FIRST ON FTV

ADVERTISING ON FTV

slide4

INTRODUCTION

FTV – A FASCINATING AND UNIQUE TV STATION

FTV is the only 24/7 Fashion, beauty and style television station worldwide.

FTV is the biggest Fashion Medium in the world.

FTV is one of the best distributed channels worldwide.

FTVwas founded 1997 and has become a must carry program in many parts of the world.

FTV is fast and informative while being glamorous and stylish.

FTV is present in 202 countries on 6 continents.

confirmed reach: 345 million households worldwide.

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INTRODUCTION

THE FTV MISSION STATEMENT

To be ahead of the rest

FTV is the first global media to deliver the latest fashion trends,

models, events, news and gossip. FTV is first in information –

when it happens, where it happens.

To innovate

Be the first to show the latest trends, fashion weeks, models,

events and fashion locations all around the world.

To entertain

FTV‘s unique mix in productions and distribution, innovative technology

and broadcasting give its viewers a VIP seat in the show with only the

best available quality.

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GOOGLE RANKING

FTV – OTHER CHANNELS: A COMPARISON

If you "google" the keyword *news* CNN appears in the 1st place,

BBC in the 4th place, GOOGLE.NEWS in the 3rd place...

If you "google" the keyword *music* MTV appears in the 2nd place.

If you "google" the keyword *fashion* FTV appears in the 3rd place.

We can safely say that what CNN is to NEWS, and what MTV is to music, FTV is to FASHION and to all its attributes such as GLAMOUR, CHIC AND ALLURE.

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THE FTV AUDIENCE

FTV – THE *BIG SPENDER* AUDIENCE

BUT >>

would the avarage CNN / MTV user ever spend € 1500 on a watch?

or splurge his income on a second car, as a sportcar?

or spend more than 10 night in an expensive luxury hotel abroad?

FTV audience will do it.

More than the viewers of every other TV channels.

There are many news channels around the globe, and even more print media focused on fashion and lifestyle.

But only one 24/7 Global TV Network dedicated to the high-end world of fashion and style.

The Community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers.

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THE FTV AUDIENCE

FTV – THE *BIG SPENDER* AUDIENCE / source:EMS

Fashion TV ranks 1st with an almost 50% increase since 2003 in this “wired” category. (handheld / palmtop)

Fashion TV ranks 1st with more than a quarter of its audience having purchased a watch over 750 €..

Fashion TV ranks 1st in the category: CARS with more than half of its audience owning 2 cars.

Fashion TV ranks 1st in category perfumes / skincare / cosmetics as well, far ahead other channels.

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THE FTV AUDIENCE

FTV – THE *BIG SPENDER* AUDIENCE II / source:EMS

Fashion TV ranks 1st in Number of Hotel Nightsfar ahead other channels.

Fashion TV ranks 1st In Credit Card Usage far ahead other European channels.

Sports Oriented: People who have taken part in 3+ spots in the last 12 months. Fashion TV ranks 1st, ahead of Eurosport.

Fashion TV ranks 1st in the category: High End Position

i.e. Directors or General Managers in companies.

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THE FTV AUDIENCE

FTV – THE *BIG SPENDER* AUDIENCE III / source:EMS

Fashion TV ranks 1st, far ahead the 2nd, with 10.6% of its audience.

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THE PROGRAM

THE FTV CHANNEL

The world of fashion and glamour:

More than 500 hours of new program content per year.

300 new shows and 600 new clips every season.

Coverage of fashion weeks, i.e. the best of the shows,

news and stories about designers, models and stars

are the core of the FTV channel.

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WHY WATCH FTV

3 REASONS TO WATCH FTV

  • Fashion and Lifestyle: There is a huge demand for fashion and lifestyle information thousands of different fashion magazine titles are sold everyday all over the world to millions of male and female readers. FTV is the only TV equivalent and appeals to everyone who is interested in Fashion,Lifestyle, Beauty and Trends, by the push of a button – updated every day.
  • Models and VIPs: FTV brings you the hottest news about the modeling industry generating fan support by a large male audience as well as delivering informative and aspirational program to female viewers. Also FTV’s red carpet programing: F-People delivers hourly info on the world’s who is who for everyone who is interested in the latest celebrity gossip.
  • The Sound of Fashion: FTV is the favourite channel of clubbers, dj’s andsophisticated party goers. Delivering the best of house, chillout and newagesounds ftv mirrors what is hot in the word’s top clubs. Music that has no video clips and hence appears on no music channel. Only on FTV - the most fashionable music.
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TECHNICAL REACH WORLDWIDE

TECHNICAL REACH (HOUSEHOLDS)

Fashion TV is present in 202 countries on 6 continents with a confirmed reach of 345 million households.

Total: 345 Million

RUSSIA

12 MILLION

ASIA

113 MILLION

NORTH

AMERICA

40 MILLION

EUROPE

116 MILLION

MIDEAST

8 MILLION

INDIA

35 MILLION

AFRICA

5 MILLION

AUSTRALIA &

NEW ZELAND

1,8 MILLION

CENTRAL & SOUTH

AMERICA

15 MILLION

source: contracts with satellite-stations and EMS

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TECHNICAL REACH AMERICA

NORTH

AMERICA

40 MILLION

FTV IN AMERICA

CENTRAL & SOUTH

AMERICA

15 MILLION

Fashion TV channel is broadcasted on DTH via satellite Intelsat 5 (West Coast) with reach of over 40 million homes,

in South America, Fashion TV channel is broadcasted via Intelsat 907, Direct TV and Sky with reach of over 15 million homes,

on Telestar 5 in North America, Fashion TV is reaching approximately 9 million homes

and in Miami, Fashion TV channel broadcast via Miami Beach cables with reach of 120,000 homes and hotels  24 hours per day. 

source: contracts with satellite-stations and EMS

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TECHNICAL REACH USA

NORTH

AMERICA

40 MILLION

FTV IN THE USA

From April 2006 fashion TV  is broadcasted  from 17:00 pm – 24:00 pm every day as a program block on  Echo star-Dish tv basic, Time Warner,  Bright house and Cox cables companies via "Beauty and Fashion" channel (TNG) which carried as basic channel on all those systems reaching  20 mil homes. 

Total estimated reach now in usa part time and full time broadcasting is about 40 mil homes. 

Fashion TV channel is being streamed live on various mobile phones like Sprint, Cingular, T-Mobile, Alltel, Midwest wireless, cellular south, Treo as well as other WiFi (Palm TIX and Lifedrive) mobile phones. Not to forget the internet services like google video, www.ftv.com etc., there is an other reach of 5 million users monthly.

Fashion TV expects by 2007 to reach 50 mil homes over satellite and cable, and develop its new media further on mobile phone, wireless devices, ipods, internet and ip broadcasting.

source: contracts with satellite-stations and EMS