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COMMUNITY FOUNDATION OF NORTHWEST MISSISSIPPI “ Impacting communities by connecting people who care with causes that matter” Youth Education Health A Childhood Obesity Prevention Initiative established in 2005 by the Community Foundation of Northwest Mississippi Why Be Concerned About

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Presentation Transcript
slide1

COMMUNITY FOUNDATION OF NORTHWEST MISSISSIPPI

“Impacting communities by connecting people

who care with causes that matter”

slide2

Youth

Education

Health

slide5

A Childhood

Obesity Prevention Initiative established in 2005

by the Community Foundation of Northwest Mississippi

slide6

Why Be Concerned About

Obesity?

Obesity puts one at increased risk for developing major health problems, such as diabetes, heart disease, stroke, and some forms of cancer.

why focus on childhood obesity
WHY FOCUS ON CHILDHOOD OBESITY?
  • Mississippi ranks #1 in the nation in the percentage of children who are obese
  • #1 in the nation in heart disease related health
  • #2 in the nation in Type II diabetes
  • #3 in the nation in stroke related deaths
why focus on childhood obesity8
WHY FOCUS ON CHILDHOOD OBESITY?
  • Mississippi ranks #10 in the nation in lack of physical activity
  • 63.2% of Mississippians are overweight
  • 16% of high school students are reported to be overweight
  • 24% of students in grades 1-8 are reported to be overweight
why focus on childhood obesity9
WHY FOCUS ON CHILDHOOD OBESITY?
  • In Elementary Schools, 21% of the students are overweight and 16% are at risk
  • Overweight children face teasing from their peers and are also less likely to do well in school
  • Depression and low self-image are common in overweight children
why focus on childhood obesity10
WHY FOCUS ON CHILDHOOD OBESITY?
  • An overweight child has a 70% chance of being an overweight adult. The odds go up to 80% if a parent is overweight
  • $757 million is spent in Mississippi per year on obesity related illness, and of this amount $444 million is government (Medicare/Medicaid)
why focus on childhood obesity11
WHY FOCUS ON CHILDHOOD OBESITY?
  • Our kids could be the first generation to have shorter lives than their parents
  • No Formal Obesity Program in DeSoto County
slide12

GET A LIFE! My Life, My Health, My Choice”

  • established through a $50,000 grant
  • from the Community Foundation
  • of NorthwestMississippi
slide13

Targeting children 3–12 years of age

  • Social Marketing – Theory of Change
  • Awareness
  • Education
  • Behavioral Change
  • Policy Change
media
MEDIA

CHANNEL 3

WREG TV

community health council
COMMUNITY HEALTH COUNCIL

RETIRED ATTORNEY/GRANDFATHER YOUTH

LOCAL ATHLETIC CLUB OWNER MINISTERS

NON-PROFIT ORGANIZATIONS GROCERY STORE MANAGER

HOSPITAL CEO YMCA DIRECTOR

SUPERINTENDENT OF SCHOOLS ICS HEADSTARTDIRECTOR

PRACTICING ATTORNEY RETIRED NEUROSURGEON

FAMILY PHYSICIAN

COLLABORATING SCIENTIST WITH THE COOPER INSTITUTE

MSU EXTENSION SERVICE HEALTH AGENT

LOCAL HEALTH DEPARTMENT OFFICIAL

COUNTY GREENWAYS COMMITTEE MEMBER

PARKS & RECREATION REPRESENTATIVE

COMMUNITY FOUNDATION STAFF

community health council18
COMMUNITY HEALTH COUNCIL
  • A collaborative effort to address health and quality of life issues and barriers in the community (DeSoto County).
  • Supports programs that are currently in place and assists in identifying gaps in service to try to fill these gaps with new programs/services
community health council19
COMMUNITY HEALTH COUNCIL
  • Work of the Community Health Council is made possible by volunteer efforts from various sections of the County including health organizations, government, education, business, human services and private sector
  • Works to gather data on specific health issues (i.e. childhood obesity and prevention)
  • Works with all areas on a specific health issue: schools, faith-based organizations, work sites
community health council20
COMMUNITY HEALTH COUNCIL
  • Works in coordination with School Health Councils (Community Health Council members might serve on a particular school health council, business health council or church health council)
  • Coordinates health summits
  • Plans for evaluation of specific health initiatives
  • Provides marketing support for specific health initiatives
community health council established as its focus areas
COMMUNITY HEALTH COUNCIL established as its Focus Areas:

NUTRITION EDUCATION

SCHOOL PHYSICAL EDUCATION

NUTRITION POLICIES

slide22

COMMUNITY HEALTH COUNCIL conducted five focus groups to help the Council understand local influences, beliefs and motivating factors related to nutrition education, school physical fitness education, and nutrition policies

FOCUS GROUPS:

  • Pre teens from Horn Lake Intermediate School - ages 10 to 12
  • Older teens from high schools across DeSoto County – ages 13-17
  • Parents of Children ages 3 – 12
  • Stakeholders
  • Potential Funders
slide23

OBJECTIVES OF FOCUS GROUPS:

  • To add qualitative information to the planning of the COMMUNITY HEALTH COUNCIL that includes input from all stakeholders and partners
  • To gain a better understanding of beliefs, practices, and motivators among the target audience (3-12 year olds) related to nutrition and physical activity
  • To identify perceived enablers for young people in DeSoto County to eat healthy foods and become more physically active
  • To understand how the family influences healthy eating and activity and to identify ways to enable the families to adopt healthy practices
slide24

OBJECTIVES OF FOCUS GROUPS:

  • To explore perceived roles of stakeholders, their areas of
  • interest and investment in nutrition and physical activity
  • To better understand how potential partners and funders would be
  • willing to devote resources to the Community Foundation of Northwest
  • Mississippi childhood obesity prevention initiative.
slide25

Through the Focus Groups we found that:

Unhealthy options

Absenteeism

Southern culture

Recreational Facilities

Fast paced

Fewer gardens

Poor neighborhood design

Physical education in elementary schools

Lack of time

School policies

Excessive TV / Computer Time

Community-wide campaign

slide26

COMMUNITY HEALTH COUNCIL will reach the target group

(ages 3-12) and their parents through:

Schools:

slide27

COMMUNITY HEALTH COUNCIL will reach the target group (ages 3-12) and their parents through:

Work sites:

slide28

COMMUNITY HEALTH COUNCIL will reach the target

group (ages 3-12) and their parents through:

Faith-based sites:

slide29

PLAN OF ACTION FOR SCHOOLS:

Promote environmental and nutritional changes in the schools

Open schools (physical education buildings) after hours for ‘Active Family Nights’

Provide mini-grants to schools for the establishment of School Health

Councils and ‘Active Family Nights’

Conduct a School Health Councils Summit

slide30

PLAN OF ACTION FOR WORK SITES:

  • Present Health Initiative to SHRM
  • Survey businesses for existing Wellness Programs
  • Conduct a Business Health Summit
  • Provide resources to businesses interested in
  • establishing a Wellness Program
slide31

PLAN OF ACTION FOR FAITH-BASED ORGANIZATIONS:

Survey churches for existing Wellness Programs

Conduct a Church Health Summit

Provide resources and/or training for churches

interested in establishing a Wellness Program