corning history l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Corning History PowerPoint Presentation
Download Presentation
Corning History

Loading in 2 Seconds...

play fullscreen
1 / 19

Corning History - PowerPoint PPT Presentation


  • 179 Views
  • Uploaded on

Corning History . Founded in 1851 Corning Glass Works until 1989 Now - Corning Incorporated . Corning Structure. Three Groups Telecommunications: optical fiber/photonics Advanced Materials: environmental products / science products / optical & lighting

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Corning History' - bergen


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
corning history
Corning History
  • Founded in 1851
  • Corning Glass Works until 1989
  • Now - Corning Incorporated
corning structure
Corning Structure
  • Three Groups
    • Telecommunications: optical fiber/photonics
    • Advanced Materials: environmental products / science products / optical & lighting
    • Information Display: LCDs for flat panel display / projection video lens assemblies
overview of telecom industry
Overview of Telecom Industry
  • Booming internet traffic & bandwidth-hungry applications
    • legacy systems can’t handle new flexibility requirements
  • Deregulation of Telecom industry
    • veteran players upgrading systems
    • upstarts creating new networks
    • Result - Need More Bandwidth!!!
overview of telecom industry innovation
Overview of Telecom Industry - Innovation
  • Race to develop all-optical networks
  • laser designers addressing attenuation problems
  • wavelength differentiation (DWDM)
  • signal-guiding technologies
  • improved materials (fiber)
  • ALL AREAS GROWING >50% A YEAR!
overview of telecom industry consolidation
Overview of Telecom Industry - Consolidation
  • Race by service providers to get low-cost bandwidth online
  • Massive R&D expenditures
    • time & personnel
    • “nimble” issues
  • Desire to decrease supplier base
  • Manufacturing issues
  • What is next hot technology?
overview of telecom industry conclusion
Overview of Telecom Industry - Conclusion
  • Changes in :
    • regulation
    • service provider competition
    • bandwidth demand
    • emerging markets
  • “Fast Clockspeed” Industry!
corning strategy
Corning - Strategy
  • Old days: Content to provide “building blocks”
    • Lucent & Nortel
  • New strategy: “one-stop shop” for digital age for opto-electronics components
  • JDS Uniphase same strategy - ZOINKS!
corning competition jds uniphase
Corning Competition - JDS Uniphase
  • July 1999 - merger of JDS Fitel & Uniphase
  • Bought:
    • AFC Technologies (optical amplifiers)
    • EPITAXX (telecom networks)
    • Ramar
    • SIFAM
    • E-TEK / Optical Coating / Cronos
corning strategy9
Corning - Strategy
  • Incredible R&D - source of pride
    • can’t develop everything
  • “One-stop shop” is goal
    • Buying Spree to Augment Products
    • Oak Industries Nov 1999 (pump lasers, laser chips, and packaging expertise)
    • NetOptix Feb 2000 (DWDM)
netoptix case study
NetOptix - Case Study
  • Andlinger bought Galileo in Jan 1999 for $11.5M
    • sold off failing businesses
    • focused efforts on DWDM scale-up
    • invested $25M in US and German manufacturing facilities
  • DWDM hot technology in past 6 months
    • demand >> supply
    • Lucent can’t meet quarterly targets due to suppliers
netoptix case study11
NetOptix - Case Study
  • Corning requested filters
    • quality much better than they could produce
  • Dinner with NetOptix 25 JAN
  • 4 FEB preliminary proposal letter
  • 8 FEB negotiations
  • 13 FEB agreement
  • 14 FEB announcement - $2.15B buyout
netoptix case study12
NetOptix - Case Study
  • Same day, Corning announced:
    • JV with Samsung Electronics to package filters
    • Acquisition of British Telecom’s Photonics Technology Research Center to develop next-generation DWDM
analysis of corning strategy
Analysis of Corning Strategy
  • Analysis in to parts:
    • Decision to provide end-to-end service
    • Decision to vertically integrate
analysis of corning strategy end to end service
Analysis of Corning Strategy - End-to-End Service
  • Given scope of technical challenges, systems provider better bet
  • Elimination of bottlenecks requires systems solutions
    • Corning’s R&D significant strength
  • Systems- approach better given changing technologies
    • bets hedged (not into one technology)
analysis of corning strategy vertical integration
Analysis of Corning Strategy - Vertical Integration
  • Impact of clockspeed on need to vertically integrate
    • systems dynamics model
    • supply chain control
slide18

“Scale” (bottlenecks) in the Telecommunications Pipeline

TYPICAL USER--TELEPHONE NETWORK

Intemed.

Switching

Office

Intemed.

Switching

Office

Last

Mile

Local

Exchange

Cust.

(web

users)

IntereXchange Carrier

Last Mile

Internet Hosts

---Amplifiers---

Information Flow

Conclusion: Control lies in the area with the most “scale”.

analysis of corning strategy conclusion
Analysis of Corning Strategy - Conclusion
  • Complete systems provider advisable
  • Vertical integration strategy must be applied prudently
    • NetOptix - dependent for Knowledge & Capacity BUY! (Intel Inside)
    • Oak - diversified company (pump lasers, but also gas grill controls)
  • Acquisition and Integration costly - money / personnel / time