slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Inside Edge PowerPoint Presentation
Download Presentation
The Inside Edge

Loading in 2 Seconds...

play fullscreen
1 / 47

The Inside Edge - PowerPoint PPT Presentation


  • 309 Views
  • Uploaded on

The Inside Edge Why do businesses spend money To make more money than they spent Defining ‘good returns’ + R eturn o n I nvestment Your crowning achievement R.O.I. What it is. What it isn’t. And how you can get more of it from your website today.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Inside Edge' - benjamin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

The

Inside

Edge

slide2

Why do

businesses

spend

money

r eturn o n i nvestment
+ Return on Investment

Your crowning achievement

slide6

R.O.I.

What it is.

What it isn’t.

And how you can get more

of it from your website today.

slide7

Positive R.O.I.formula

Goals

Strategies

Tactics

Metrics

Objectives

business challenge exercise
Business challengeexercise
  • You’ll need:
    • Paper and pencil
  • A timer set for 3 minutes
challenge idea starters
Challenge ideastarters

play/pause button

  • To survive, we need …
  • We’re going to have to …
  • We’re having a hard time …
slide12

sales

Positive online ROI

slide13

leads

sales

Positive online R.O.I.

slide14

branding

leads

sales

Positive online R.O.I.

slide15

branding

service

leads

sales

Positive online R.O.I.

slide16

branding

service

leads

operations

sales

Positive online R.O.I.

problems or profits
Challenge:

Slow sales

Customer turnover

Objective:

We will use the Internet to increase sales volume

We will use the Internet to retain more of our current customers

Problems or Profits?
business objective statement
Business objectivestatement
  • Don’t try, do
  • We will improve … increase upgrade expand acquire
business objective statement19
Business objectivestatement
  • Don’t do everything,
  • do one thing
  • We will increase customer satisfaction, notWe will increase sales by increasing customer satisfaction
business objective statement20
Business objectivestatement
  • Write it down

We will …

Use the play/pause button on the left

matches not mix ups
Objective:

What you intend to accomplish

Short, simple declaration

Strategy:

How you intend to accomplish it

Short, simple declaration

MatchesnotMix ups
slide22

Objectives, strategiesand jargon

K.I.S.S.

keep it short

and simple

slide23

K.I.S.S.

keep it short

and simple

Objectives, strategiesand jargon

Simple to explain

slide24

K.I.S.S.

keep it short

and simple

Objectives, strategiesand jargon

Simple to explain

Simple to remember

objectives strategies and jargon

K.I.S.S.

keep it short

and simple

Objectives, strategiesand jargon

Simple to explain

Simple to remember

Simple to do

slide26

MatchesnotMix ups

  • Objective:
  • What you intend to accomplish
    • We will increase online sales
  • Strategy:
  • How you intend to accomplish it
    • We will increase online sales by cross selling to our current customers
increase online sales
Increaseonline sales

Develop affiliate relationships

Add more payment options

Increase advertisements

Increase merchandise

Increase conversion

slide28

Offlinevs.Online

  • Current Situation:
    • Suburban shopping mall location draws from several small communities
    • Competes with large variety discount retailers
slide29

Offlinevs.Online

  • Increase sales by:
    • Cross selling to customer base (e.g. skateboards and snowboards)
    • Increase sales volume through loyalty discounts
  • Current Situation:
    • Suburban shopping mall location draws from several small communities
    • Competes with large variety discount retailers
slide30
Online changes:

Online customers use search to locate stores

Price sensitivity secondary to finding the right merchandise

Offlinevs.Online

slide31

Offlinevs.Online

  • Online changes:
    • Online customers use search to locate stores
    • Price sensitivity secondary to finding the right merchandise
  • Increase sales by:
    • targeting a narrow customer niche (e.g. campers or weightlifters)
    • Increase sales volume through search engine marketing
slide32

LeadGeneration

Develop affiliate relationships

Develop speaker platform

Multimedia email blasts

Increase search engine marketing

Add blogs, newsletters

slide33

Branding

Content standards

Referrals, testimonials

Add blogs, newsletters

Infomercial multimedia

Aggressive public relations

slide34

Customer Service

Service level guarantees

Increaseself-service options

Seek quality awards

Increase feedback options

Add multimedia instructions

slide35

Operations

Switch to VoIP

Expand process automation

Roll out Kaizan initiatives

Train via multimedia

Web EDI migration

slide36

Strategicdouble duty

More ways to make money

More ways to make mistakes

slide37

Strategicdouble duty

Develop affiliate relationships

Train via multimedia

Infomercial multimedia

Multimedia email blasts

Add multimedia

slide38

Strategicdouble duty

Increase sales

Generate leads

Develop affiliate relationships

slide39

Strategicdouble duty

Generate leads

Increase sales

Develop affiliate relationships

Develop affiliate relationships

slide40

MatchesnotMix ups

  • Increase sales by:
    • Increasing the number of sales per affiliate
  • Increase leads by:
    • Increasing the number of affiliate relationships we have
slide41

MatchesnotMix ups

  • Increase sales by:
    • Increasing the number of sales per affiliate
      • by 2 per month by the end of the first half
  • Increase leads by:
    • Increasing the number of affiliate relationships we have
      • by adding 4 new affiliates each quarter
slide44

What’s working & why

branding

leads

service

sales

operations

slide45

Surf and Search

branding

URL –strategy?

leads

service

URL –strategy?

URL –strategy?

operations

sales

URL –strategy?

URL –strategy?

slide46

Visitwww.sharetheedge.com

To find an Internet Consultant near you