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SPLA Service Provider License Agreement. Philip Meyer Regional Hosting Specialist. What We’ll Cover. Vision Market Drivers Proven Emerging Licensing Introduction Hosting Solutions. Sharepoint Services. Live Comm Server. Exchange Server. BizTalk Server. Commerce Server.

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spla service provider license agreement

SPLAService Provider License Agreement

Philip MeyerRegional Hosting Specialist

what we ll cover
What We’ll Cover
  • Vision
  • Market Drivers
    • Proven
    • Emerging
  • Licensing Introduction
  • Hosting Solutions
microsoft net

Sharepoint Services

Live Comm Server

Exchange Server

BizTalk Server

Commerce Server

Application Center

ISA Server

SQL Server

Enterprise Servers

Microsoft .NET

Devices

User experiences

Visual Studio.NET

.NET Framework

Web services

Notification

Identity

Storage

Servers

types of licenses
Types of Licenses
  • Internal Use: End user is the license owner
    • OEM, FPP, Open, Select, EA
    • End User must own both Server and CAL licenses
    • End User CALs does not have right to access service providers’ servers
  • Commercial Services (licenses with hosting rights): end users of service do not own licenses, service providers own the licenses
    • Web/Internet Service Provider/Hoster
    • Application hosting (mail, LOB & office online)
    • Platform infrastructure provider
    • Streaming media provider
    • ISV providing hosted applications
    • IT Outsourcer providing software licenses
licensing choice
Licensing Choice
  • Customers Own Licenses(Server + CALs/IC)
    • Outsource to service provider
    • Customers retain license ownership
    • Types of licenses: OEM, FPP, Open, Select or EA
  • Service Provider provides all licenses(PL or SAL)
    • Monthly subscription based upon usage
    • Software Assurance included
    • Multi-tenancy (shared license) permitted
  • Combination
spla in a nutshell
SPLA in a nutshell
  • Microsoft SPLA is a pay-as-you-go process, aligning your software investment with your monthly revenue streams
  • What does this mean for you?
    • Avoid upfront costs
    • Map your licensing costs to your business model
    • Pay only for what you use
microsoft licensing
Microsoft Licensing

Large

EA

Select

Medium

Open

SPLA

Small Business

FPP

Home User

spla licensing model
SPLA Licensing Model
  • SAL (Subscriber Access License)
    • Per User (Exchange, Live Comm Server, Office, SharePoint Portal Svr, Small Business Svr, MOM, SMS, Project Server & Project, Terminal Services)
      • Access any number of servers from any device
      • No additional Server fee
      • Minimize start-up cost
  • PL (Processor License)
    • Per Processor (Application Center, BizTalk, Commerce Server, Content Management Svr, Host Integration Svr, ISA Svr)
      • Simple to monitor and count (reducing admin cost)
      • Unlimited users and companies
  • SAL (Per User) – OR - PL (Per Processor)
    • Windows and SQL Server
    • Maximum Flexibility
    • Not locked in to either model
microsoft licensing map

Internal Use

External Use

Remote Access

On-site

OEM, FPP

ISV

MBA

Open

SPLA

External Connector

Licensing mechanism

EA/Select Enrollment

Outsourcer Enrollment

Service Provider providing Software Services to its customers

‘External User’: Any person who is not: an employee, temporary personnel, or your customer to whom you provide hosted services

Customer and Customer’s Affiliates or appointed agents only

(Excludes unauthorized, non-employees)

Authorized User

Outsourced scenarios (including Outsourcing, Hosting, Web Services)

‘You may not rent, lease, lend or host products…’

Authorized Usage Scenario

Third-party licensing programs (ISV Royalty Licensing program, Service Provider Licensing Agreement)

Microsoft Licensing Map
internal external use licensing hosting
Internal & External Use Licensing: HOSTING

Scenario A: Dedicated Hosting

Scenario B: Shared Hosting

Option 3

Option 2

Option 1

Hosting company’s server farm

Hosting company’s server farm

Customer A

Customer C

Customer B

Customer A

Customer C

Customer B

Same options available as under Scenario 1

Hosting Co. Owns & Acquires Licenses

Hosting Co. Owns & Acquires Licenses

Customer owns licenses; Hosting Co. acquires Licenses

Customer Owns & Acquires Licenses

Internal or External Use depending upon license Ownership

External use: Hosting Co. must sign the SPLA (cannot use their own EA/Select)

Internal Use: Customer is licensed via EA/Select; Hosting Co. signs Outsourcer Enrollment

Internal Use: Customer is licensed via EA/Select

External use: Hosting Co. must sign the SPLA (cannot use their own EA/Select)

spla and web hosting
SPLA and Web Hosting
  • SPLA is by far the most economic model for shared hosting
    • SPLA permits multi-tenancy (sharing of a single license held by the Service Provider)
    • OEM, Open, FPP, etc may only be used by the license holder (i.e. the END customer) therefore in a shared configuration every hosted customer would require a Windows Server license and potentially SQL license too
    • Service Provider may not use an OEM, Open, FPP license to provide hosting or commercial services
internal external use licensing bp outsourcing
Internal & External Use Licensing:BP Outsourcing

Scenario 1: In-house

Scenario 3: Shared Outsourcing

Scenario 2: Dedicated Outsourcing

Customer A

Customer A

Customer A

Billing Dept.

Billing Dept.

Billing Dept.

Customer B

External Use: Outsourcer has to sign SPLA, since using same set of licenses to provide Billing for multiple customers

Internal Use: Even though Billing is outsourced, it is dedicated to Customer A, so Customer A can use EA/Select agreement

Internal Use: Customer can license Billing dept under EA/Select agreement

real world examples
Real-world examples

External Use: Amazon

External Use: Martha Stewart

Amazon

Martha Stewart

Digex

Customers

Customers

  • Business: Sells stuff off website
  • Users: Employees, Customers
  • Ownership: Martha Stewart did not wish to own software assets; entered into hosting agreement with Digex
  • Information controlled by: Martha Stewart (SP’s customer)
  • Commercial X-ion between SP & User?: NO
  • Business: Hosts websites for small booksellers
  • Users: Small booksellers’ Customers
  • Ownership: Amazon wishes to own software assets
  • Information controlled by: Bookseller (SP’s customer)
  • Commercial X-ion between SP & User?: NO
  • Use Type: External
  • Licensee: Amazon
  • Licenses: SPLA (no External Connector)
  • Use Type: External
  • Licensee: Digex
  • Licenses: SPLA (no External Connector)
real world examples cont d
Real-world examples (cont’d)

External Use: HP Helpdesk Services

External Use: Accenture Billing Services

BC Hydro

Billing Dept Outsourced to Accenture

Redmond Helpdesk

Asia Helpdesk

Helpdesk outsourced to HP

Customer B

EMEA Helpdesk

  • Business: HP provides Helpdesk services
  • Users: MS employees
  • Ownership: HP owns licenses
  • Information controlled by: Microsoft (SP’s customer)
  • Commercial X-ion between SP & User?: NO
  • Business: Accenture manages Billing depts
  • Users: Customers’ customers
  • Ownership: Accenture owns licenses
  • Information controlled by: Accenture’s customers
  • Commercial X-ion between SP & User?: NO
  • Use Type: External
  • Licensee: Accenture
  • Licenses: SPLA (no External Connector)
  • Use Type: External
  • Licensee: HP
  • Licenses: SPLA (no External Connector)
real world examples cont d15
Real-world examples (cont’d)

External Use: Reuters

External Use: SCS Procurement Services

HP

DBS Bank

Procurement Dept. Outsourced to SCS

Broker

SCS

Customer B

  • Business: Reuters provides financial info and storage services
  • Users: Broker
  • Ownership: Reuters owns licenses
  • Information controlled by: Brokers
  • Commercial X-ion between SP & User:? NO
  • Business: SCS provides Procurement Services
  • Users: DBS, SCS’ other customers
  • Ownership: SCS owns licenses
  • Information controlled by: SCS’ customers
  • Commercial X-ion between SP & User?: NO
  • Use Type: External
  • Licensee: Reuters
  • Licenses: SPLA (no External Connector)
  • Use Type: External
  • Licensee: SCS
  • Licenses: SPLA (no External Connector)
video

video

What SPLA means to a

Service Provider and Customers

www.microsoft.com/serviceproviders/licensing/compare.asp

software as a service market drivers
Software As A ServiceMarket Drivers
  • Demand
    • IT skills shortage
    • Increased application complexity
    • Time to deployment
    • Technology refresh cycle
  • Supply
    • Bandwidth
    • Emergence of competent, well-funded Service Providers
software as a service drivers

Affordable access to technology

Avoids capital investment

Simplify budgeting

Shorter implementation cycle

Lower cost of entry for applications

Improved total cost/performance

One-stop shopping/support

Focus more on primary business

Scalability to meet business growth

Avoidance of IT staff recruitment/retention

Software As A Service Drivers

Source: IDC

customer requirements from microsoft annual customer survey
Customer Requirements from Microsoft Annual Customer Survey
  • Security / viruses
  • Update / upgrade infrastructure
  • Improve software / upgrade
  • Cut costs / budget
  • New technology
  • Server upgrade
  • Info / data management / storage
  • Improve Internet / web services
  • Improve hardware / upgrade
  • Compatibility / system integration
  • Email / spam
  • Reliability / stability
how important are proposed campaigns
How Important are Proposed Campaigns?
  • Security
  • Connecting people to devices
  • Team Collaboration
  • BI
  • ERP
  • CRM
  • Upgrading Servers
  • Upgrade MS App SW
  • Upgrade MS Desktop OS
australia sb attitudes and strategic directions overview
Australia SB Attitudes and Strategic Directions Overview

Top strategic directions:

  • Data back-up and disaster recovery
  • Enhance data security and privacy via firewall, encryption, etc.
  • IT staff training and skills enhancement
  • Upgrading bandwidth for data networking
  • Interconnecting branch offices
  • Electronic linkages with suppliers and distributors
  • Using hosted applications via 3rd party service providers (ASPs)
  • Outsourcing IT & other business services
  • Customer Relationship Management (CRM) applications
  • Imaging & document management solutions

Very Important

Important

Source: AMI SME Survey

horizontal opportunities
Horizontal Opportunities
  • Empowering Employees
    • Building an extended organisation encompassing partners, suppliers and customers
    • Employee self-service and Online Training
    • Messaging and Collaboration
      • Any device, Any where, Any time
  • Integrating Business Partners
    • Collaboration with business partners
    • EDI, EAI, B2B
  • Connecting Customers
    • Extending the storefront to corporate procurement
enterprise opportunities
Enterprise Opportunities
  • Avoid “sticker shock”
    • Content Management Server
      • $80,000 per Proc or $1,400 per month
  • Share big ticket items
    • BizTalk Server
      • Multiple businesses
  • “Peaks and Troughs”
    • Office and Project
      • Special Project with need for desktop licenses for a short time
  • Trials and Pilots
    • Test out software technology without committing to a perpetual license
  • Small offices in overseas locations
    • Leave the total solution provision to an SPLA Service Provider rather than invest in staff, resources and travel
hosted exchange opportunity segments end users service providers
Hosted Exchange Opportunity Segments  End users & Service Providers

Outsourcers

Enterprise

Global, Strategic,

Major, Corporate

Mid Market

Small business

Hosting ServiceProviders

ISPs / Webmail

Consumer

the windows based hosting solutions

Monitoring and Reporting

  • Server or service
  • failure
  • Data mining
  • Customer reporting
  • Server Purposing
  • Build a new server
  • Repurpose existing servers
  • Update Management
  • Security alerts
  • Apply security updates
  • Reconfigure existing servers
  • Centralized Management
  • Group policies
  • Improve and scale the administration of multiple servers
The Windows-based Hosting Solutions
  • A collection of best practices, scripts, and tools that enables service providers to deploy a centralized management infrastructure
  • Provides these benefits:
    • Cost savings even as your data center complexities increase
    • Highly specialized tools that enable the service provider to roll-out managed services quickly
ads secure hands off imaging zero touch server builds from bare metal

PXE

FW

Deployment Agent

Pre-OS

RAM

Administration Agent

Windows-Present

Hard

Disk

DB

ADS Secure, Hands-Off Imaging“Zero Touch Server Builds from Bare Metal”

1

4

Bare metal server PXE Boots and task sequence is initiated

Agent authenticates/ requests image

Target Server

2

5

Controller downloads DOS image for hardware configuration

Encrypted image is downloaded and deployed

3

6

Image is personalized and boots to full OS with agent

Controller transfers deployment agent to RAM disk

Logs all activity

SSL

Possibly

Multicast

ADS Controller

logical diagram

Border Router

Perimeter Firewall Services

Packet and Port Filtering

SSL Termination

Stateful Inspection

Application Filtering

Perimeter/Net

FrontNet

Hosted Exchange Services

Web and Data Hosting

Platform Services

  • Exchange Front-End Servers
    • SMTP:
    • EXSMTP01
    • EXSMTP02
    • OWA/POP/IMAP and RPC Proxy:
    • EXFE01
    • EXFE02
    • EXFE03
  • Web Hosting
    • WEB01
  • External DNS
    • DNS01
    • DNS02
    • DNS03
    • DNS04
  • Update Management
    • SMS01
  • Provisioning Front-End
    • PROV01

BackNet

  • Exchange Back-End Server Cluster (4+1)
    • EXBE01
    • EXBE02
    • EXBE03
    • EXBE04
    • EXBE05
  • Data Hosting
    • Shared
    • SQL01
    • Dedicated
    • SQL02
  • Monitoring and Reporting
    • MOM01
    • MOMSQL01
  • Active Directory
    • AD01
    • AD02
  • Service Provisioning
    • MPS01
  • Server Purposing
    • ADSC01

BackUp-Build-Net

Backup and Restore

Logical Diagram
mps request flow
MPS Request Flow
  • New Customer
  • Initial request

Web Control

Panel

1. HTTP Post via SSL

2. XML Provisioning Request

Request Expansion

3. Request Expansion

4. Providers perform tasks

MPF

  • Active Directory Provider
    • Create New OU
    • Create Groups
    • Set Security
    • Delegate Permissions
  • IIS Resource Manager
    • Find Available Resource
  • IIS Provider
    • Create Folder
    • Set Security on Folder
    • Create Site
    • Set Security on Site
  • FrontPage Provider
    • Enable SharePoint Team Services

AD

RM

IIS

FP

Request

Tasks

5. XML Response

Active

Directory

IIS Resource

Manager

IIS

FrontPage

6. HTML – Update Complete

more hosting solutions and opportunites
More Hosting Solutions and Opportunites
  • Document Protection
    • Hosted Windows Rights Management
  • EAI Management
    • Hosted BizTalk Server farm
  • Media Company Content Portal
    • Content Management Server
  • EPM
    • Hosted Project Server + Project via Terminal Services
  • Remote Small Businesses
    • CPE SBS2003 and potentially even Office
  • CRM
    • Hosted CRM (under SPLA and a CS Solution Q3 CY05)
resources
Resources
  • Directions on Microsoft
    • www.directionsonmicrosoft.com
  • Jumpstart Programs
  • Microsoft Partner Solutions Centre (MPSC)
  • www.microsoft.com/serviceproviders
    • Licensing
    • Windows Web Hosting Program
    • Service Provider Newsletter
    • Certification Programs
    • Third party Solution Directory
    • Deployment Guides
      • Shared Web Hosting Guide
      • Solution Technical Articles and Case Studies
demand generation for hosting

Demand Generation for Hosting

http://www.microsoft.com/smallbusiness/products/roadmap.mspx

why a service provider
Why a Service Provider?
  • Limited IT skills to manage services to employees and customers
  • Reduce TCO by sharing infrastructure with other businesses
  • Want to stay current with latest hardware and software
  • Need better integration between business applications
    • Messaging linked to CRM, Web site to ERP
  • Need access from anywhere, anytime and potential from any device
    • Mobile device integration, telecomputing
  • Outsource the license management burden
  • Move IT from asset based to expense based
  • Place security in the hands of professionals