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FILMBANK Online 2014 and beyond

FILMBANK Online 2014 and beyond. The biggest distributor of Hollywood, Independent and International films (and TV) for exhibition in public places. Licensing hotels, Universities, schools, film clubs, pubs, ships, festivals, bars, residential homes and more……. FUNCTION TONE LOOK.

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FILMBANK Online 2014 and beyond

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  1. FILMBANK Online 2014 and beyond The biggest distributor of Hollywood, Independent and International films (and TV) for exhibition in public places. Licensing hotels, Universities, schools, film clubs, pubs, ships, festivals, bars, residential homes and more…….

  2. FUNCTION TONE LOOK

  3. FUNCTION TONELOOK New Functions • For Marketing • Analytics • Salesforce integration • Short URL • HTML email management • Download monitoring • Competition creation and management tool • Multi Language • For the public • Clear call to action • Find a license Widget • Whitepaper register and download • Adaptive theming for mobile tablets….html5….. • Developed Contact forms with anti-spam monitoring • For Admins • Preview • Change log • Manage users access online • Customised Admin Dashboards • Title removal over ride (un-publish) • All editable content…no pdfs • For Customers • Logged in state/ online account management • Individual pages for each license / cookied homepage • Online reporting • Reporting / License Renewals/ Reminders • Online licence management/cart/banking • Pre-release windows list • Weekly N/R….show reel • Weekly New to order….show reel

  4. FUNCTION TONELOOK New technical approach Currently the site is bespoke hand crafted code sitting on WB network…..all very inflexible and as a result not as reactive as the business requires. Proposed new site uses a framework of Drupal ( MTV. The Economist, White House, Classic Gigs and thousands more) Very Adaptable Big bang for the bucks Constantly Evolving XYi Digital has 5 years of experience building sites with Drupal Easy Access on Swank cloud Hosting Environment No technical issues to integrate with the existing MACCs interface. Result: Better function, quicker changes, reactive support

  5. Tone to The Public CustomerSEO • Welcoming • Selling the benefits • Clarity • Motivational • Authority, we are the entertainment industry • We do it online/ its easy • Online License application and sale • Clear Friendly language, helpful Widget, White Papers, Infographics, Galleries, browse our library • SELL SELLSELL

  6. Tone to Customers ToneSEO • Helpful / Personal • Understanding • Entertaining • You can do it online / Tools • License specific homepages • Online Booking/Reporting • Fun Features eg Pop-ups of the year gallery • Monthly Collection • Revive the FB Christmas quiz • Content from Rotten Tomatoes • Oscar and Grammy Nominations • Develop trailers services • Development of the DB with BFI/imdb content • PUSH PUSHPUSH

  7. Tone to Search Engines The Public Customer • Compliance to Best Practice • Site map • Page titling • Page Descriptions • Image tagging • Inbound link campaign • Social….? • COMPLY COMPLYCOMPLY

  8. Good Tone Content £5,000 budget allocation to content creation including 12 suggested film seasons, 3 white papers, 4 infographics, 1 Christmas quiz Helpful Tone needs good Usability We propose a £2,500 allocation to Usability testing

  9. TBD VisionBank Home Page/ Digital Delivery Development of FDLR licence

  10. And now for the look………. www.xyidigital.com/filmbank

  11. ONTIME Zendesk Support Ticket system FIXED PRICE NO QUIBBLE PIXEL PERFECT GUARANTEE

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