One of the most essential practices in search engine optimisation is keyword research. It is almost impossible to plan a successful campaign if you don’t know the phrases you are targeting. It is probably one of the highest return SEO activities that’s crucial for marketing success. In this article, I will define what keyword research is and the basic steps in conducting a keyword research. What is keyword research? According to Moz, keyword research is “a core SEO task that involves identifying popular words and phrases people enter into search engines”. For Marketingterms.com, it is “the search for keywords related to your Web site and the analysis of which ones yield the highest return on investment (ROI).” SEO Nick defines keyword research as “the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms.”
Basically, it is an SEO activity that looks for relevant keywords to be used for your site to drive the right traffic. If done properly, it is an extremely valuable and high return practice in the search marketing field. What are the basic steps for keyword research? Marketingterms.com provides three major steps in keyword researching: Discovery You need to find numerous keywords that relate to your site. Create a good list of potential keyword terms. ROI Analysis You need to find the most valuable keywords to target. Use keyword tools and see the keyword’s popularity and ranking difficulty. Competitive Analysis You need to analyse the strength of your competitors for potential keywords. Assess your competitors for each potential keyword using tools.
How often should I conduct keyword research? Since search is continuously changing, regular keyword research is a must. I suggest doing a keyword research at least once every month. Regularly assessing the ways people search can help you understand user intent. This understanding can aid you in your SEO and marketing strategies. Advertisements How do I know the value of a keyword? According to SEO Nick, the keyword’s value can be based on: -Monthly search volume relative to competition level -Conversion rate or the revenue acquisition potential