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5 Tips to Make Keyword Research Easier

As an excerpt from our full 50 Tips for Keyword Research ebook, "5 Tips to Make Keyword Research Easier" gives you some of the basics. We included the full table of contents from the 4,700 word edition for you to see what else we cover in it. Review this PDF first to see what you'll find in the full ebook! To download the full document, go to http://returnonnow.com/shop/

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5 Tips to Make Keyword Research Easier

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  1. 5 Tips to Make Keyword Research Easier By Tommy P. Landry 50 Tips Publishing and Return On Now

  2. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) This free ebook is an excerpt from our full 50 Tips version. Although only the first five tips are included in this ebook, you can see what the other 45 tips are in the table of contents below. Purchase the full ebook with all 50 tips today! Table of Contents Foreword ...................................................................................... 5 1. Review Existing Content and Messaging .................................. 6 2. Use Competitors as a Starting Point ......................................... 6 Meta Keywords ......................................................................... 6 Keyword Spy Programs ............................................................. 6 Crawl Their Website .................................................................. 6 3. Interview Creative Team & Writers ............................................ 7 4. Agree About Industry, Categories, Products and Services ........ 7 5. Agree About Related Topics ..................................................... 8 6. Brainstorm with the Stakeholder(s) 7. Expand the Seed List 8. Use Keyword Scrapers to Identify Synonyms and Related Keywords 9. Run the Seed List Through The Google Keyword Planner 10. Re-Run the List through Premium Keyword Tools 11. Manually Filter Out Unrelated Keyword Ideas as You Go 12. Filter by Volume to Identify Potential Opportunities 13. Overlay Competition Metrics or a Keyword Difficulty Score 14. Consider the Buyers’ Journey / Sales Funnel 2 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  3. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) 15. Leave No Stone Unturned 16. Consider Social Media Data 17. Use SEM / PPC Data To Guide You 18. Filter for Relevance 19. Benchmark SEO Value 20. Don’t Forget Other Search Engines 21. See What Ecommerce Sites Suggest 22. Try Ubersuggest (Free Tool) 23. Remember Semantic Match 24. Understand How Long Tail Keywords Work 25. Separate Keywords By Offering 26. Prioritization is Key 27. Build a Keyword Hierarchy 28. Never Forget the Importance of Testing 29. Understand How Domain Authority Affects Keyword Performance 30. Use Google Trends to Determine Whether Volumes Are Growing or Not 31. Give Bing Ads Intelligence a Try 32. When in Doubt, Review the SERPs Manually 33. Pick Your Battles 34. Get Buy In Before You Start 35. Consider a Scoring or Indexing System 36. Think Ahead to Predict Whether A Keyword Can Be Used in Natural Language 37. Don’t Overboil the Process 3 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  4. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) 38. Know Where You Plan To Use Keywords on Page In Advance 39. Aim To Identify One Target Keyword Per Page 40. …But Plan to Use Semantic Variations Throughout 41. Use Derivative Keywords To Expand Targeting Coverage 42. Always Identify Target Keywords for Blog Content 43. Always Identify Target Keywords for News and Press Releases 44. Take Advantage of Hot News Items for Fresh Keyword Ideas 45. Combine Keywords to Widen the Net 46. Take Advantage of Location for Geo-Targeting Rankings 47. Mine Google Webmaster Tools for Long Tail Keyword Opportunities 48. Look at Detailed Search Queries in AdWords For More Ideas 49. Don’t Forget Google Search Suggestions 50. Use Phrase / Broad Ratio to Predict SERP Fragmentation 4 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  5. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) Foreword 50 Tips Publishing, established in early 2014, is dedicated to helping provide actionable tips that help you solve a problem, build or hone a skill, learn new tricks and techniques, or otherwise add value to the lives of you and many others. We chose the format of “50 Tips” because it just plain makes sense. The goal is to build out enough advice for you to get solid depth and value, but not so much that you will be overwhelmed. Some of the tips tend to be deep and insightful; others more pithy and direct. But all of the tips will prove useful to you in expanding your skills or knowledge. We are always open to adding more topics to our library. Please submit any input to us via our website contact page at: http://50tipspublishing.com/contact-us/ Thank you, and enjoy this edition of 50 Tips! Sincerely, Tommy P. Landry Owner, Publisher, and Author 5 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  6. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) 1. Review Existing Content and Messaging The best place to start is existing content and messaging, not only on the website but in marketing materials. Perhaps crawl with a keyword tool like Google Keyword Planner if you have access. In case your business or client has never engaged in SEO, you’ll have to overlay a qualitative review. Think about synonyms and other terms that might be interchangeable with the verbiage they already use, and be sure to pick common terms someone might actually search for. 2. Use Competitors as a Starting Point When in doubt, don’t be afraid to copy what works for others. If it works for competitors, it can work for you too. Here are places to look first when doing competitive analysis: Meta Keywords Although the use of meta keywords is no longer relevant for SEO, many businesses still stuff the field full of their target keywords. If they want to spoon feed you their SEO strategy, feel free to enjoy copying it. Keyword Spy Programs Some of the leading packages include Spyfu, Keyword Spy, and SEO Spyglass. All three are quality products. Crawl Their Website When all else fails, crawl their website using a spider program. Or just let Google Keyword Planner do if for you. I’ve seen this work very well in the past, so keep it in mind for competitive research. 6 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  7. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) 3. Interview Creative Team & Writers In the spirit of reviewing the messaging, what better place to get to the core of a company’s content and messaging is to talk to the people who put it in writing. Creative team, have to be on top of the company’s positioning, messaging, branding, and overall presentation. When planning out those pieces, keywords play an important role. They can share with you information about the target audience, personas, and the use cases that drive adoption of a product or service. All of these data points should be helpful for identifying good keywords. 4. Agree About Industry, Categories, Products and Services Before you can effectively narrow down what keywords to target, step in and do what you can to drive consensus about the rules of the game. Force the discussion on tradeoffs. Make it clear that the less defined you leave it up front, the slower and more frustrating the process will be. And most of all, be sure stakeholders understand that there is a difference between what you may want to call a product, service, or category, and what internet users may be looking for. This is a huge win if you can get it all agreed to in advance. 7 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

  8. 5 Tips to Make Keyword Research Easier (Free Preview of 50 Tips to Make Keyword Research Easier) 5. Agree About Related Topics After agreeing about the industry, category, and offering, discuss what topics are related or overlapping those areas. These related topics are important. Content is how you get noticed today. Most of us want content first, products or services later. Educate or inform them before selling to them. Want to see the other 45 killer tips for keyword research? We put a great deal of effort into building out this in-depth guide to keyword research. The full ebook is nearly 5,000 words of actionable tips that you can employ today. Don’t stumble around with keywords and waste your time. Read the 50 tips to learn how to make the most of it the first time you do it. It’s like having a 15 year digital marketing veteran hold your hand through the process. What else could you ask for? Get the full ebook now from the Return On Now Website! 8 | P a g e Copyright 2015, 50 Tips Publishing. All Rights Reserved

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