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Keyword List Expansion/Contraction

Keyword List Expansion/Contraction James C. Zolman, President james@semvironment.com List of Techniques Think Like Your Target Audience Ask Your Target Audience Analyze Your Competitor's Landing Pages Use More than One Analytics Package Use Several Keyword Research Tools

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Keyword List Expansion/Contraction

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  1. Keyword List Expansion/Contraction James C. Zolman, Presidentjames@semvironment.com

  2. List of Techniques • Think Like Your Target Audience • Ask Your Target Audience • Analyze Your Competitor's Landing Pages • Use More than One Analytics Package • Use Several Keyword Research Tools • Dig Deep Into Keyword Performance Reports • Misspelling/Mixed Sequence/And More... James C. Zolman, Presidentjames@semvironment.com

  3. Think Like Your Target Audience • Ask the in-house people who interact with your target every day • Create personas and let the sales reps critique your understanding of the audience Ask Your Target Audience • Web Based Surveys • Phone Calls • Hit the street James C. Zolman, Presidentjames@semvironment.com

  4. Analyze Your Competitor's Landing Pages • Use the AdWords Keyword idea tool to analyze competitor's landing page urls Use More Than One Analytics Package • On-page Code + Log Based = Crazy Keyword Data + = $$$$$$$$ James C. Zolman, Presidentjames@semvironment.com

  5. Use Several Keyword Research Tools • SEOBook.com's Keyword Suggestion Tool • Use the Search Engine Tools +Google's Keyword Idea Tool +MSN's adLab +Yahoo!'s Ad Group creation/estimator • Paid Tools (Usually Have Free Trials/Demo) +KeywordDiscovery.com (Personal Fav) +WordTracker.com +Wordze.com James C. Zolman, Presidentjames@semvironment.com

  6. Dig Deep Into Keyword Performance Reports • AdWords Search Query Report • AdWords, Yahoo! and MSN Keyword Performance Reports • Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports) • Cool Google Analytics Tricks +Tracking Yahoo! Keyword Data in Google Analytics +Tracking MSN Keyword Data in Analytics +More AdWords Keyword Data Exposed James C. Zolman, Presidentjames@semvironment.com

  7. Misspelling/Mixed Sequence/And More... • Misspelling • Mixed Sequence +Example: 'red blue widget' 'blue red widget' 'widget red blue' 'widget blue red' and so on... • Synonyms • Thesaurus, Dictionary, Wikipedia, Etc. James C. Zolman, Presidentjames@semvironment.com

  8. The End! Thank You! James C. Zolman, Presidentjames@semvironment.com

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