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Keyword List Expansion/Contraction James C. Zolman, President james@semvironment.com List of Techniques Think Like Your Target Audience Ask Your Target Audience Analyze Your Competitor's Landing Pages Use More than One Analytics Package Use Several Keyword Research Tools

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Presentation Transcript
slide1

Keyword List Expansion/Contraction

James C. Zolman, Presidentjames@semvironment.com

slide2

List of Techniques

  • Think Like Your Target Audience
  • Ask Your Target Audience
  • Analyze Your Competitor's Landing Pages
  • Use More than One Analytics Package
  • Use Several Keyword Research Tools
  • Dig Deep Into Keyword Performance Reports
  • Misspelling/Mixed Sequence/And More...

James C. Zolman, Presidentjames@semvironment.com

slide3

Think Like Your Target Audience

  • Ask the in-house people who interact with your target every day
  • Create personas and let the sales reps critique your understanding of the audience

Ask Your Target Audience

  • Web Based Surveys
  • Phone Calls
  • Hit the street

James C. Zolman, Presidentjames@semvironment.com

slide4

Analyze Your Competitor's Landing Pages

  • Use the AdWords Keyword idea tool to analyze competitor's landing page urls

Use More Than One Analytics Package

  • On-page Code + Log Based = Crazy Keyword Data

+

= $$$$$$$$

James C. Zolman, Presidentjames@semvironment.com

slide5

Use Several Keyword Research Tools

  • SEOBook.com's Keyword Suggestion Tool
  • Use the Search Engine Tools +Google's Keyword Idea Tool +MSN's adLab +Yahoo!'s Ad Group creation/estimator
  • Paid Tools (Usually Have Free Trials/Demo) +KeywordDiscovery.com (Personal Fav) +WordTracker.com +Wordze.com

James C. Zolman, Presidentjames@semvironment.com

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Dig Deep Into Keyword Performance Reports

  • AdWords Search Query Report
  • AdWords, Yahoo! and MSN Keyword Performance Reports
  • Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports)
  • Cool Google Analytics Tricks +Tracking Yahoo! Keyword Data in Google Analytics +Tracking MSN Keyword Data in Analytics +More AdWords Keyword Data Exposed

James C. Zolman, Presidentjames@semvironment.com

slide7

Misspelling/Mixed Sequence/And More...

  • Misspelling
  • Mixed Sequence +Example: 'red blue widget' 'blue red widget' 'widget red blue' 'widget blue red' and so on...
  • Synonyms
  • Thesaurus, Dictionary, Wikipedia, Etc.

James C. Zolman, Presidentjames@semvironment.com

slide8

The End!

Thank You!

James C. Zolman, Presidentjames@semvironment.com