1 / 0

Driving Business Online Wed 15 August 2012 Canberra

Driving Business Online Wed 15 August 2012 Canberra . Online Business in Australia (PayPal Market Research). Topics covered. PayPal does extensive market research on Australian ( and global) e-Commerce trends: 140,000 businesses in Australia accept PayPal

belva
Download Presentation

Driving Business Online Wed 15 August 2012 Canberra

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Driving Business OnlineWed 15 August 2012Canberra

    Online Business in Australia (PayPal Market Research)
  2. Topics covered PayPal does extensive market research on Australian (and global) e-Commerce trends: 140,000 businesses in Australia accept PayPal PayPal small business assistance: setting up payment systems for new online business (60%) Existing sites – driving further growth (40%) Already selling (10%, included in above) National seminars: 6 regional locations including Canberra
  3. Businesses Represented Flying Solo Australian Micro-business online “community” Shopping.com Shopping comparison website Redlaser Barcode scanner Magenta e-Commerce “platform for growth” Initial setup for business websites Noni and Yu Fashion for women, 30+
  4. Online Opportunities 8 in 10 Australians were online in 2011 14.4 million Australians Up from 6 in 10 – 2009 Most are online every day 2/3 shop online This makes 9.9 million online shoppers in Australia Rural areas have more online shoppers per head of population than cities (surprising result?)
  5. Retail Online In Australia, online retail is still growing $27billion in 2011 (11% of retail sales) Projected $35billion in 2013 Growth of 10-15% over the next 3 years In the USA, online retail is levelling off Market saturation Mature market Global Financial Crisis
  6. The greatest consumer concern is: Trust Security of personal details from Online / credit card fraud For most consumers, more important than price Physical security problems are mainly solved, if dealing with known and reputable businesses This is a problem however for new businesses that are not yet known Online businesses must actively develop a reputation for: Security and safety Reliability, especially in warranty and returns
  7. Australians buy Australian Australians have a strong local preference Will pay more for Australian products online BUT within reason! (10-15%) Price still matters At 30% to 40% cheaper, Australians buy offshore
  8. Customer complaints about online purchasing Availability is also important Vital to have a good range of products online Be able to ship those products you advertise Delays: prevent repeat custom lead to demands for refund Don’t let the customer regret their impulse purchase! Unclear rights / lack of legal protections Reliability and safety are big selling points for Australian online businesses Coverage of Australian consumer law
  9. Multi-Channel Marketing Use ALL channels (Omni-channel) Retail shop Website, Social networks Smartphone (web), Telephone sales (voice call) Consumers use websites to: Browse, Compare, Try, Buy Each of the above steps should drive the next one Encourage customer to make the purchase immediately Each channel should link with / promote the alternative channels
  10. Connected Devices Australians are the world’s fastest adopters of smartphones: 52% of phones in 2011 58% use their smartphone every day in a given week 28% have made 1+ purchases via smartphone Users have a number of devices and switch during the day iPhones (smartphones generally) and Tablets in “lean back” engagement: relaxation, entertainment, reading, passive enjoyment egiPads tend to be used between 7pm-9pm Laptops, desktop computers in “lean forward” uses: Processor-intensive work across software platforms, eg research, media editing, secure applications egfinancial transactions, games
  11. Coming Trends TV commerce Purchase straight from TV Connected direct via PayPal (or other provider) Research for Ericsson projections for 2020: 8 billion people on Earth 50 billion connected “smart” devices
  12. Customers Try in Retail Stores, then Buy Online Pointless trying to “police” this Customers will be turned off, and your competitor gains your business Get in-store customers to visit the website They could make their purchase there Make it an easy decision for them to buy now Online discounts, special social media offers USA (2011) 50% of all retail sales are through some kind of multi-channel experience
  13. Web Business Needs Best practice guidance on: How to get started online Checkout, billing and payment Growing an existing online business Webinar (web seminar) on Getting Noticed Online 10am Wed 22 August
More Related