New Revenues through Ubiquitous Services:

1. New Revenues through Ubiquitous Services: Removing the Barriers Steve WrightHead of Strategic Research, BT on behalf of theUbiquitous Industry Steering Group

2. Ubiquitous Services • Long standing aspiration • Weiser, CoolTown, Ambient Intelligence, … • Rich literature, low on generality • Smart delivery of stuff- right content, in the right format, at the right time • Hide complexity • User centred • Hierarchy of smartness • Connectivity • Content adaptation • Context adaptation • Second sight

3. User Perspective Content & Services Personal Allowed Public Devices Environment Personalised Environment Control & Information Space

4. Devices & Network Perspective • Wireless enabled devices have become pervasive • billions of devices attached to ‘the’ network • device heterogeneity is the ‘norm’ • roaming is the ‘norm’ • Users are Always-Appropriately-Connected • heterogeneous networks of varying capability • user preference, e.g. lowest cost, highest speed etc Challenge:Network must become a utility to users, with its underlying complexity hidden

5. Future Services Perspective • Conventional view of voice, video, data services becomes obsolete: • services are independent of network • content delivery is a utility • Future ‘services’ are the underlying intelligence needed to: • deliver content to users according to their local communication environment and their preferences • create and manage the information needed to support such personalisation Challenge:Create an Open Intelligence & Information platform to deliver the right content, in the right format, at the right time

6. Research Challenges Individuals Enterprises Machines Open Architecture Personalised Applications Various Information Repositories Information Space Control eg Identity, Trust, Finding, Location, Permissions Fundamental Service Enablers Connectivity independent IMS Heterogeneous networks

7. Core 4 Ubiquitous Services • WP1: User perspective • Lead: James Irvine (Strathclyde) • WP2: Network perspective • Lead: Hamid Aghvami (Kings College London) • WP3: Content and Service perspective • Lead: Klaus Moessner (University of Surrey) Accelerate the commercialisation and deployment of Ubiquitous Services & Applications in a simple and cost efficientmanner.

8. Core 4 - Ubiquitous Services • WP1: User perspective • Introduce two novel concepts, building on Personal Distributed Environment (Core 3) concepts: • Personal Assistant Agent (PAA) • Manages the way in which content is presented to the user • Personal Content Manager (PCM) • Tools used by the Personal Assistant to achieve its tasks • WP2: Network perspective • Delivery of ubiquitous services over heterogeneous networks through network cooperation by a common network support sub-layer. • QoS, Mobility, Security mechanisms not expected to be common • Investigate methods for combining to achieve Ubiquitous Services • WP3: Content and Service perspective • To provide an environment in which the content/services are personalised to the user’s preferences and likings • Services will adapt to the current user preferences and user context,e.g. location, presence information and content annotation

9. Summary: • Challenge of heterogeneity • Tussle for control • “Open” platform • Value of Core 4 programme Acknowledgement: This programme is supported by the DTI Technology Programme