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Infographics : The Right Messaging

Infographics : The Right Messaging. Alise Newman Media & Communications Specialist, Housing Virginia. www.housingvirginia.org. Introduction. What are infographics ?. www.housingvirginia.org. What is an Infographic ?.

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Infographics : The Right Messaging

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  1. Infographics: The Right Messaging Alise Newman Media & Communications Specialist, Housing Virginia www.housingvirginia.org

  2. Introduction What are infographics? www.housingvirginia.org

  3. What is an Infographic? Information Graphic= visual representation of a data set or instructive material An infographic: Takes a large amount of information in text Condenses it into a combination of images and text Allows viewers to quickly grasp essential insights the data contains www.housingvirginia.org

  4. Why use them? • Images are processed in the brain faster than words • Easy to grasp and visually appealing • Shareable on social media • Break up blocks of text in reports & presentations www.housingvirginia.org

  5. Getting Started: Examples Infographic do’s & don’ts www.housingvirginia.org

  6. Should I Use an Infographic? • Original purpose = to inform • However, it seems the “info” portion has taken a backseat to the desire to go viral through the use of a trendy tactic • Often there is a clearer way of sharing information than an infographic www.housingvirginia.org

  7. Should I Use an Infographic? • Consider: is it causing more confusion or making your audience raise more questions than those being answered? • Why are you sharing this? How does it fit into your overall plan? • Does it visually match my “brand”? www.housingvirginia.org

  8. Bad Examples www.housingvirginia.org

  9. Infographics aren’t replacements for blog posts. www.housingvirginia.org

  10. Maps that don’t add anything to the data or are confusing. www.housingvirginia.org

  11. Visually striking but gimmicky. Was this the right way to present the information? www.housingvirginia.org

  12. Bad design can make even interesting topics seem unimpressive and boring. This example is cluttered and confusing to the viewer – there is no “flow” through the image and WAY too much text. www.housingvirginia.org

  13. What is the purpose? Is the information connected? www.housingvirginia.org

  14. Though the design itself looks expensive and neat, what is this image actually saying? The results are unclear. If the viewer can’t immediately extract an answer to the title question, you should go back to the drawing board. www.housingvirginia.org

  15. On the right track, but too dark and hard to read. Choose more contrasting colors for text and backgrounds. www.housingvirginia.org

  16. Good Examples Tell me what YOU like about these infographics www.housingvirginia.org

  17. www.housingvirginia.org

  18. www.housingvirginia.org

  19. www.housingvirginia.org

  20. Putting it into Practice Making your own www.housingvirginia.org

  21. Before you even open Photoshop... • The root of most bad content is lack of preparation • Smart topic selection • Getting enough material • A shareable payoff • Tell a story with a “visual story arch” – a clear beginning, middle and end RESEARCH, RESEARCH, RESEARCH! www.housingvirginia.org

  22. For the Pros: Make your own from scratch in image design software (Photoshop, Illustrator, etc.) If you’re comfortable with Adobe products (such as Photoshop or Illustrator), you can jump right in and begin making your own! www.housingvirginia.org

  23. For the Beginners or on a Tight Budget: Take advantage of infographic generators or designers Don’t have Photoshop? Overwhelmed by Adobe products’ pricing and usability? Just not a design person? There are plenty of designers to commission or free online services that generate simple infographics www.housingvirginia.org

  24. Let’s try one now! Piktochart Free Account - Piktochart's customizable editor lets you do things like modify color schemes and fonts, insert pre-loaded graphics and upload basic shapes and images.

  25. Further Reading resources www.housingvirginia.org

  26. 10 Free Tools for Creating Infographics • Don't have hours to spare crafting something beautiful in Photoshop? Sarah James selects tools that won't cost you a penny • Canava • See how non-designers are creating beautiful infographics with Canva'sinfographic maker. • 20+ Tools to Create Your Own Infographics • While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics • 5 Tools For Creating Your Own Infographics • With these services, you don’t have to be a designer to create a high-quality, effective infographic. • 10 Steps To Designing An Amazing Infographic • Transform data into a visually compelling graphic. www.housingvirginia.org

  27. Contact Alise Newman Media & Communications Specialist Housing Virginia alise@hdadvisors.net (804) 915-9425 205 N Robinson St · Richmond, VA 23220 www.housingvirginia.org

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