What’s happening?

1. What’s happening? Learning how to use Twitter & TweetMyJOBS for Recruiting Latest: TTRA Let’s go! Gary Zukowski, Founder, TweetMyJOBS.com April 8, 2010

2. Gary Zukowski • Charlotte since 1996 • 21 years of technology and business experience • Started IT consulting firm EasySoft Solutions in 1996 • Founded TweetMyJOBS in March/2009

3. What is the framework for today? • Twitter – just what the heck is it? • Twitter for recruiting • Overview of TweetMyJOBS

4. Just What is Twitter?

5. What’s Happening?

6. Twitter • Micro-blogging platform • One-to-many communication • Instant messaging • Social Networking • Rapid growth • Real time search – Twitter, Google, Bing

7. Why would I want to use Twitter? "The Internet? We are not interested in it." - Bill Gates, 1993 "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 “The Telephone? An amazing invention, but who would ever want to use one?” - Rutherford B. Hayes on the telephone, patented on 7 March 1876 “We don't like their sound, and guitar music is on the way out." - Decca Recording Co. rejecting the Beatles,1962 Social Media is following the same growth curve that the Internet did in the ’90s

8. How are They Doing?

9. How are They Doing?

10. Who’s using Twitter? • 18-34 year olds 44% • 35-49 year olds 28% • 13-17 year olds 10% • $30-$60K 28% • $60-$100K 27% • > $100K 25% Source: Quantcast.com – 10/09

11. How Do I Use it for Recruiting • Monitor • Listening tools (TweetDeck, Tweetie, UberTwitter)

12. TweetDeck

13. Tweetie

14. How Do I Use it for Recruiting • Monitor • Listening tools (TweetDeck, Tweetie, UberTwitter) • Engage • Share, participate, answer questions

17. How Do I Use it for Recruiting • Monitor • Listening tools (TweetDeck, Tweetie, UberTwitter) • Engage • Share, participate, answer questions • Follow (lists and people)

19. How Do I Use it for Recruiting • Monitor • Listening tools (TweetDeck, Tweetie, UberTwitter) • Engage • Share, participate, answer questions • Follow (lists and people) • Brand yourself • Background/profile • Post Jobs • Connect

20. So Where Does TweetMyJOBS Come In?

21. So Where Does TweetMyJOBS Come In? • Founded 3/2009 • Largest Twitter job board in the world • Connects job seekers to employers, instantly & mobile • 8,800+ vertical job channels • Job tweet branding capability • Job post management on Twitter (add/delete/retweet) • Resume tweeting

22. TweetMyJOBS is Growing…

23. … and Growing

24. What are the results so far? • 30,000 to 50,000 job tweets per day • 1.4 Million Job Tweets last 30 days • 230,000+ visits last month • 170,000 job clickthroughs/week • 180,000 followers • 1,800 registered companies • Success Stories

25. Media Attention

26. Who is using TweetMyJOBS?

27. Most Industries are Covered

28. What’s the Big Deal? Before… Life withoutTweetMyJOBS @Sonyjobs 500 jobs 500 Tweets!

29. What’s the Big Deal? After... Life withTweetMyJOBS UK > London > Retail 500 jobs @Sonyjobs USA > NC> Charlotte > Sales 8,800+ Job Channels = TARGETED job tweets

30. Link to People in Your Network

31. Jobs also arrive on Smartphones… Logo Customizable hashtags for increased visibility on Twitter

32. We can automatically build followers for Recruiters Tweet gets retweeted from TMJ Account Links back to TMJ, ATS, or Corp Career Site Recruiter Twitter account is promoted

33. TweetMyJOBS Tweetmap • Full Google Maps Functionality • Only for subscribing customers • Jobseeker can filter by job type

34. You can even have your own branded map

35. You Can Tweet your Resume http://www.twitter.com/tweetmyresume

36. Public Profile has it all

37. Summary • Build your Brand • Become an “expert” • Pay it forward • Twitter is an Augmentation, not a replacement • Use TweetMyJOBS for targeted posting

38. Thank You! Gary Zukowski garyz@tweetmyjobs.com @tweetmyjobs @GaryZukowski

39. Last Chance for a Prize The Brady Bunch had six children. Who was the 7th child on the show?

40. Cousin Oliver Joined the cast in the fifth and FINAL season

41. Personal Branding

42. How to Set Yourself Apart The Brand “YOU”

43. Tom Peters – The brand “YOU” 50 Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

44. Dan Shawbel – Me 2.0 Build a Powerful Brand to Achieve Career Success

45. Brand Management is VERY IMPORTANT to Corporations Why shouldn’t we think the same way?

46. Differentiated Brands can Charge a Premium $3.40 $.99

47. Miley Oprah Obama Madonna Brad Jack Paris

48. Media has made these personal brands household names Branding is no longer just for the rich and famous

49. Why? • Social Media has leveled the playing field • Everybody can have a brand for $0

50. You ARE being “Googled” • 72% of companies plan to invest more in recruiting through social media • 80% of companies are planning on using social networks to find candidates • 50% of corporate recruiters plan to spend less time on job boards • 42% of recruiters and HR pros use Twitter • 66% have hired a candidates via a social network Source: Jobvite, May 2009 Social Recruitment Survey