Cisco SP Voice solutions Review Ching-Ying Tong chitong@cisco

1. Cisco SP Voice solutions ReviewChing-Ying Tongchitong@cisco.com

2. Agenda • Cisco SP voice overview • Core components focus • Business voice services focus • Consumer voice services focus • Deployment examples

3. Cisco SP voice overview

4. What are Cisco doing ? • Investing in SP voice technology and solutions. Our development focus is • Core Infrastructure & TDM Connectivity : Cisco has many programs that ensure “voice” transport and TDM connectivity are core to Cisco’s product portfolio • Business Voice : Cisco has an SP focused solution program built around SP requirements and leveraging the adoption of VoIP in the enterprise • Consumer Voice : Focussing on native VoIP over broadband evolution scenarios that combines home networking solutions

5. Cisco’s SP Voice Framework “Core” Voice Services Partner Cisco Business Voice Services Call Control & Application Layer Consumer Services Core Network Infrastructure Layers 1-3 Partner Cisco Partner Cisco Call Control & Application Layer End-to-End End-to-End Call Control & Application Layer Cisco VIA Voice Infrastructure & Applications. Transit services over a core IP transport infrastructure Access Network Infrastructure Layers 1-3 Network Infrastructure Layers 1-3 Cisco BVS Cisco BLISS Broadband Local Integrated Services Solution. IP-based multiservices over Metro Ethernet, Cable and xDSL End-to-End Service Provider Business Voice Solution. Service Provider managed services based on Cisco IPT delivered to enterprises and SMBs

6. Key SP Voice Technologies Core SS7 SS7 SG SG GW Softswitch GW SIP/H323 proxy CCM C5 service Home Networking CCME CC solution HGW PBX GW Consumer Business HGW

7. Core components focus

8. Focus : Core components technologies • Softswitch : providing PSTN breakout, call control and C5 services if required • TDM connectivity (SS7, INAP, Q.931, DPNSS, Q.Sig) • Regulatory Features (LNP. 911, MCID, LI) • Exsiting legacy features integration • SG : Provides SS7 over IP capabilities • Leverages Service Providers IP infrastructure • Full IP SCP introduction Core SS7 SS7 SG SG GW Softswitch GW • GW : inter-working between TDM and packet • From few hundreds to 30.000+ ports SIP/H323 proxy CCM C5 softswitch Home Networking CCME CC solution HGW PBX GW Consumer • Applications : • IP-CC • Unified messaging system Business H323/SIP integration : Interworking with SIP and H323 environment through proxies HGW

9. (VPN Dial plans & Routing SIP proxy GK PSTN PRI / QSIG Core Components Least Cost Routing Intelligent Network Billing Local Number Portability Lawful Interception Advanced Services C5 C4 PSTN PRI / QSIG Infrastructure zone PSTN PSTN SS7 SS7 Transit Voice, C5 services, IP based signaling transport infrastructure Interconnect a TDM existing infrastructure inter-working

10. Business voice services focus

11. EMEA Trends:Voice/Data Integration on the Rise Do you currently, or plan to integrate voice and data traffic on your company’s WAN? N=625 (all) Source: IDC, EMEA WAN Manager Survey 2003 • In EMEA, 45% of enterprises surveyed have integrated voice & data traffic over the WAN or have plans to do so (up from 33% in 2002)

12. Cisco BVS • A portfolio of voice applications being brought together under the “Business Voice Solution” umbrella • Integrated Access for SMB • Multi service VPN and centralized PSTN breakout (PSTN GW) including DPNSS, Q.SIG, ISDN Transparency • Virtual PRI to CCM (IP trunk) and voice GW for TDM PBX Interconnect and interworking • SP Managed IPC: managed and/or hosted CCM and IP call center • SP Managed CCME • These assets can be combined to offer powerful solutions to SPs and their customers, e.g. Voice VPN with centralized PSTN breakout and managed IP-Telephony • Leverages on enterprises MPLS-VPN data infrastructure • Leverages on Cisco technology footprint in enterprises

13. Focus : BVS Business Voice Technologies • Core components : providing “routing mecanism” for BVS service including • Voice VPN service • TDM inter-working and PSTN breakout • IPT : Voice services to end users provided by CCM, CCME or C5 softswitch. • CCM provides service to Large/Medium Enterprises • CCME provides service to small enterprises • C5 softswitch solution provides service to small enterprises Core SS7 SS7 SG SG GW Softswitch GW SIP/H323 proxy CCM C5 softswitch Home Networking CCME CC solution HGW PBX GW Consumer Business Applications : IP-CC, Unity and other advanced IP applications are part of BVS and can be offered to enterprise customers. HGW

14. (VPN Dial plans & Routing C5 GK PSTN PSTN PRI / ISUP PRI / ISUP Business Voice Access Least Cost Routing Intelligent Network Billing Local Number Portability Lawful Interception Advanced Services C4 Infrastructure Zone Local PSTN Managed IP Telephony CallManager or CallManager Express Business Voice Access/PBX Trunking (PRI, Q.Sig, DPNSS & Analogue)

15. (VPN Dial plans & Routing C5 C4 GK PSTN PSTN PRI / ISUP PRI / ISUP Hosted IP Telephony Least Cost Routing Intelligent Network Billing Local Number Portability Lawful Interception Advanced Services Infrastructure Zone Local PSTN Managed IP Telephony CallManager or CallManager Express Business Voice Access/PBX Trunking (PRI, Q.Sig, DPNSS & Analogue) HCCM HIPT (IP Phone & IAD)

16. (VPN Dial plans & Routing C5 C4 GK PSTN PSTN PRI / ISUP PRI / ISUP Multiservice Over IP-VPN Least Cost Routing Intelligent Network Billing Local Number Portability Lawful Interception Advanced Services Infrastructure Zone Local PSTN Managed IP Telephony CallManager or CallManager Express Business Voice Access/PBX Trunking (PRI, Q.Sig, DPNSS & Analogue) HCCM HIPT (IP Phone & IAD)

17. Consumer voice services focus

18. Focus : Consumer Voice Technologies • C5 Softswitch : provides consumer voice services platform for a broadband environment • Full range of lineseide services • Regulatory Features (LNP. 911, MCID, LI) • TDM connectivity based on Core components • HGW : HGW for residential or home office • IP connectivity over xDSL or cable • VoIP second line capability • FAX transport • WiFi capability Core SS7 SS7 SG SG GW Softswitch GW SIP/H323 proxy CCM C5 softswitch Home Networking CCME CC solution HGW • Applications : • IM • Presence • Follow me • … GW • Home Networking: • Expend the network to other components • NAS • Network print server • Wifi camera Consumer Business HGW

19. C4 C5 GK/SIP PSTN PSTN PRI / ISUP PRI / ISUP Residential Voice Over Broadband Intelligent Network Billing Lawful Interception Local Number Portability Advanced Services Infrastructure Zone

20. Deployment examples

21. Few examples, many others • SS7 over IP transport infrastructure • Existing STPs do not scale with SMS traffic explosion and MNP introduction • Solution, inserted a SS7 over IP plane carrying 70% of SS7 traffic • Inserted new services such MLR and FDA • Low cost SS7 over IP offload solution • Carrier to carrier offer • Primary SS7 link on leased line • Backup and overload over Internet with a tunneling • TDM C4 infrastructure replacement • TDM switches obsolescence and OPEX issues • Solution deployment of a packet infrastructure national wide controlled by a C4 softswitch • Enterprise IP-voice VPN solution • Convergent services offer for corporate based on managed/hosted IPC for HQ • Managed and survivable solution for remote sites • Consumer VoIP service PSTN breakout • Leverages a transit transport infrastructure for residential VoIP service • Hosted IP-telephony services for enterprises • IPT infrastructure in the SP core network. Components shared between tenants

22. Thanks for your attention