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Business Skills Training & Fish Marketing. Kwamena Quagrainie Regina Edziyie Purdue University, USA KNUST, Kumasi. Business Planning. Business Description Market Analysis Competitor Analysis Marketing Plan Operating Plan Financial Plan. Business Description. Business Information

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business skills training fish marketing

Business Skills Training & Fish Marketing

Kwamena QuagrainieRegina Edziyie

Purdue University, USAKNUST, Kumasi

business planning
Business Planning

Business Description

Market Analysis

Competitor Analysis

Marketing Plan

Operating Plan

Financial Plan

business description
Business Description
  • Business Information
    • Business Name, Address, Phone / Email
  • Write down 1 – 3 things to accomplish (business objectives)
  • What you plan to do – produce and sell?
  • What is your target production?
  • Where do you want to see this business in 5 to 10 yrs time?
business description1
Business Description

List equipment needed

Any required skills?

How will you obtain the necessary facilities / equipment - lease / purchase?

What kind of market will you be selling in?

Brief description of potential customers?

How will you measure success of the business?

market analysis
Market Analysis
  • Who is your customer!
    • How much fish can they buy / how big is the market?
    • What are the price ranges / quality issues?
  • What are the trends in the fish market?
record keeping
Record Keeping
  • Objective:Understand importance of good record keeping practices
  • Facilitate discussions
  • Which records do you keep & why? (list on flip chart)
    • Purchases, sales, inventory, debts/liabilities, assets/savings
  • The Why
    • Planning, assess changes/trends, growth, seasonality, profitability,
    • Identify problems
business assessment
Business Assessment
  • Objective:Understand need to assess business performance
  • 2 volunteers
    • Elicit costs of business (list on flip chart)
    • Quantities bought & sold
    • Prices – own & competitors
    • Debts & savings
    • Facilitate discussions
profit loss analysis
Profit & Loss Analysis
  • Objective:Understand profitability – track income, expenditures, debts & liabilities
  • Basic addition & subtraction (Use flip chart)
  • Itemize revenues & costs
    • Revenues – sales
    • Costs - fingerlings, feed, transportation, nets, utencils, time, construction, labour, etc
  • Profit = Revenues – Costs (income less expenditures)
  • Role play or group assignments
financial details
Financial Details
  • Enterprise budgeting
  • Pro forma financial statements
    • Income statement
    • Cash flow statement
    • Balance sheet
  • Scenario analysis: Optimistic, Most likely, and Pessimistic
  • Break-even analysis