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Final Phytome project dissemination Meeting. 16 November 2015 - Brussels. Frans Egberts. Frans Egberts Managing Director of Henri van de Bilt Meat products Producer of single muscle meat products. The history before the project started The importance of the project
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FinalPhytome project dissemination Meeting 16 November 2015 - Brussels Frans Egberts
Frans Egberts Managing Director of Henri van de Bilt Meat products Producer of single muscle meat products
The history before the project started The importance of the project The future after the project
1. The history before the project started Project to improve the quality of meat and meat products
Results of the project • Very promising • A lot of questions
Arguments to convince Clitravi • We have to act more pro active to defend ourselves against what can come • We have to look how we can improve meat products for the total sector • We have to act together to get a better image for the sector
That we have proven that big European projects are possible for SMEs
That we have improved with Phytome the image of the meat processing industry
That we have been able to prefer the importance of the sector above the importance of individual companies
If we are under attack • We have to be more open in our behaviour and communication towards the consumer • We have to act more pro active • We have to do more together as 1 European meat processing industry
Promotethehealthy part of themeatproducts • Source of proteins of high biological value • Source of essential amino acids • Source of vitamins of the B group • Source of minerals like Fe and Zn
The Phytome project is part of the promotion for a better image of the meat products industry