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Module 1 Discussion

Module 1 Discussion. 2a. D14: Tot. Solids Purchase of Class 10 D17: Tot. Fancies Purchase of Class 10 2b. 15 (including private label) 2c. Class 10: moderate price, full-cut Class 20: higher price, full-cut Class 30: designer, full-cut Class 40: designer or better price, fitted.

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Module 1 Discussion

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  1. Module 1 Discussion • 2a. • D14: Tot. Solids Purchase of Class 10 • D17: Tot. Fancies Purchase of Class 10 • 2b. 15 (including private label) • 2c. • Class 10: moderate price, full-cut • Class 20: higher price, full-cut • Class 30: designer, full-cut • Class 40: designer or better price, fitted

  2. Module 1 Discussion • 2c. • Best seller: class 10 (94,680 units) • Second: class 40 (43,460 units) • Third: class 30 (38,590 units) • Fourth: class 20, Recommendation? • F (units sold), H (% sold), O (gross sales)

  3. Module 1 Discussion • 2d. • Class 10: middle class & conservative • Class 40: higher income & young professional • Class 30: prefers designer brands & conspicuous consumers • Class 20: prefers expensive

  4. Module 1 discussion • 3a. Row 50 • 3b. • Solid or fancy? (%? Price? Cell?) • Solid 65%, fancy 35% • Spread or buttondown? (%? Price? Cell?) • Spread 70%, buttondown 30% • Outsell %?

  5. Module 1 Discussion • 3c. • Solids + fancy • Buttondown + spread • SB+FB+SS+FS • Tot. units purchase (D50) - Tot. units in stock (E50)

  6. Module 1 Discussion • 4a. • Highest: class 20 FS (58.49%) • Lowest: class 10 FS (47.23%) • Why % rather than $? • % can be compared with different price points and it has finite range (0-100%) • ($2-$1)/$2 = 50% ($20-$10)/$20 = 50% • 4b. 50% is ind. avg. & Look at KC data

  7. Module 1 Discussion • 4c. Compare with KC • Our TO is higher. • Our avg. price is lower. • Our MU is lower except SB. • Net Sales - COGS ----------------- Gross Margin - Tot. exp. ----------------- Profit

  8. Projections (Assignment) • Read Page 26. • Sales forecast for the upcoming season • Men’s dress shirt business for Fall/Winter 2003 • Research information • Men’s fashion trends • Consumer behavior • Economic trends…

  9. Projections (Assignment) • Increase/decrease department business % • Increase/decrease class by class % • Increase/decrease styles (%) within classes • Max. 1 page, single spaced, 12 font size • Bibliography

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