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Report from Communications: Improved Concept 2010

Report from Communications: Improved Concept 2010. Current Website. based on design from 2004 web-based content management centralized layout management several features embedded which never were used: nobody ever wrote any word than just me nobody even tried to

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Report from Communications: Improved Concept 2010

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  1. Report from Communications:Improved Concept 2010 ACI Website Improvement Project, 2010 Proposal New opportunities

  2. Current Website • based on design from 2004 • web-based content management • centralized layout management • several features embedded which never were used: • nobody ever wrote any word than just me • nobody even tried to • no interaction on site • hidden features / doc mgmt nobody ever engaged into nobody ever asked for it • the only concern next to layout update: • “widen the layout for large screens” • “why don’t we have galleries” ACI Website Improvement Project, 2010 Proposal New opportunities

  3. But… Trends in Citroen Club lifeA new “generation internet” coming up on the horizon…How do we meet new expectations? ACI Website Improvement Project, 2010 Proposal New opportunities

  4. Clubs change: hierarchy vs. decentralized • A very known setup: • National big clubs, • regional organisations, • local groups • had dominated the “scene” for years. • New trend forming since 2-3 years: • small groups, almost autark, no club, • email communications, town meetings • 24h access to spare parts via internet • one-click access to global knowledge • specialized internet forums rule. • Example: 379 Citroen • How do we support ACI visibility • and also embrace new generations? ACI Website Improvement Project, 2010 Proposal New opportunities

  5. So… Our presence has to undergo some adaptation, too…So let’s think different… ACI Website Improvement Project, 2010 Proposal New opportunities

  6. Concepts for Website Improvement • The visual experience: • Refreshen the site completely • Layout adaptation to actual needs ( -> new logo) • The communication perspective: • Putting the news into the foreground, not the site structure and static docs • The “creative part of the technology”: • Embrace Web 2.0 communications & social networking • more interaction with additional editing capabilities • tagging, bookmarking, commenting, galleries, … • and… supporting wider screens as well ;-) ACI Website Improvement Project, 2010 Proposal New opportunities

  7. So… Now think about this… ACI Website Improvement Project, 2010 Proposal New opportunities

  8. Concepts for Website Improvement ACI Website Improvement Project, 2010 Proposal New opportunities

  9. Concepts for Website Improvement A fresh visualization Clear structured layout New visual guidelineembedded Lets look in detail to some of the features ACI Website Improvement Project, 2010 Proposal New opportunities

  10. Concepts for Website Improvement Search function Prominently embedded Placed in the header of the site Searching for any word or tag Bringing clear results In a structured way ACI Website Improvement Project, 2010 Proposal New opportunities

  11. Concepts for Website Improvement A fresh visualization of news Center of interest = center of page News introducedby visual / graphics Teaser text, Click to continue Several lines of news ACI Website Improvement Project, 2010 Proposal New opportunities

  12. Concepts for Website Improvement A fresh visualization for people embracing new social network activities. Twitter is the methodof choice to transportshort teaser messages to interested people. A complementing ad-hoc news channel Many Citroën marketsdo twitter and listento us already! Enjoy 90 years of creative technology: http://www.90.citroen.com/ ACI Website Improvement Project, 2010 Proposal New opportunities

  13. Concepts for Website Improvement Most important subjectsat a glance: “Tag Cloud” Articles are tagged withkeywords, the more similar keywords are tagged, the bigger the tag gets Example here, most news on “Event Of The Year” ACI Website Improvement Project, 2010 Proposal New opportunities

  14. Concepts for Website Improvement • The individual article: • Clear structured info • relevant header • embedding of images via “Mediatheque” possible • Example: • Article written by • Walter Homberger • On Arras ACI Website Improvement Project, 2010 Proposal New opportunities

  15. Concepts for Website Improvement • At the bottom of thisarticle, several options: • Share this article with your friends • email, print, auto-create PDF, Facebook, MySpace, Twitter, LinkedIn, RSS,… • comment article • valid email needed • Spread the word! ACI Website Improvement Project, 2010 Proposal New opportunities

  16. Concepts for Website Improvement • “Old” static information • is not of main importance • for ACI any longer. • “Hides” behind a topbar navigation. • All important informationis still there, also forms: • Event Of the Year • Delegates Worldwide • Honorary Members • Statutes, History, … ACI Website Improvement Project, 2010 Proposal New opportunities

  17. Concepts for Website Improvement Connecting the countries of ACI: ACI Websites Worldwide Quite a number of Regions do have established them – but who knows that? Please tell us your National ACI websites! Thank you. ACI Website Improvement Project, 2010 Proposal New opportunities

  18. Concepts for Website Improvement And - Yes, we are “mobile compatible”! By mobile template. Less pics, more text. Supported are also devices like iPhone, Android and other mobile phones. Pick up latest info when traveling. ACI Website Improvement Project, 2010 Proposal New opportunities

  19. So… Now we JUST need content… ACI Website Improvement Project, 2010 Proposal New opportunities

  20. Website Communications • Different Roles: • Subscriber • Somebody who can comment / receive newsletters, etc. • Is passive. Listens and stays informed. • Mandatory: All ACI Delegates. Optional: any other! • Not sure newsletter will die, but ACI web has more content than spread via NL: • So: Go towww.amicale-citroen-internationale.org • And register yourself! ACI Website Improvement Project, 2010 Proposal New opportunities

  21. Website Communications • Different Roles: • Editor • Somebody who writes articles, flash, tweets etc. • Is active for his/her region. • Wanted: 2-5 ACI Delegates / club members. • Help us spread the word. It is easy to publish. • We need news from the region. The “90 years in …” • was a good example that it works well ! ACI Website Improvement Project, 2010 Proposal New opportunities

  22. Website Communications • Contribution also by Citroën: • We would like to be on PR • distribution lists of AC. • “History-related news” will be • picked from the AC channels • published on the ACI site • All subscriber / ACI will read and spread the Cit word. • Will Citroën support us in this? -> Denis ACI Website Improvement Project, 2010 Proposal New opportunities

  23. Next Steps - Website Improvement • Implementation: • Almost all content is on the new site • Launch these days, when back from AGM • So – think new ways of communication. Avoid bottlenecks! • Let us be a live social network • for us, the clubs, the members • and partner with Automobiles Citroën. • And - spread the word! ACI Website Improvement Project, 2010 Proposal New opportunities

  24. Thank You! 2.0 ACI Website Improvement Project, 2010 Proposal New opportunities

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