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Advertising plays a crucial role in helping businesses, individuals, and organizations communicate their messages to target audiences. It serves to inform or educate the public on various platforms, including TV, radio, print media, and outdoor spaces like billboards and buses. Advertisers consider their budget and choose the most effective mediums to reach consumers. While ads may not persuade people to buy unnecessary items immediately, they can gradually influence opinions and preferences over time, shaping consumer behavior and market trends.
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Comprehending • Business, individuals, organizations and association. • They want to sell something or to inform or educate the public. • On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). • They consider their budget and what medium is most likely to be seen or heard by the target consumer. • Yes and No. people are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
基础训练 P91 ADBCC
