Managing Retailing, Wholesaling, and Logistics. Key Concepts. Marketing Management at Zara. Zara controls all aspects of its supply chain. Retailing. All of the activities involved in selling goods or services directly to final consumers for personal, non-business use. Types of Retailers.
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Zara controls all aspects of its supply chain.
All of the activities involved in selling goods or services directly to final consumers for personal, non-business use.
Stages of growth and decline.
New stores emerge after conventional stores increase services and raise prices to cover the cost.
“Upscale discounter” image = $59 billion in annual sales!
Enhance the sensory experience (feel, look, sound, smell, or taste).
Unbranded, plainly packaged, less expensive versions of common products.
Private label brand
One developed by retailers and wholesalers.
All the activities in selling goods or services to those who buy for resale or business use.
Supply chain management (SCM)
Starts before physical distribution, covering procurement of inputs, conversion into finished products, and product movement to final destinations.
Planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer needs at a profit.
Include materials management, material flow systems, and physical distribution, aided by information technology.