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Retailing and Wholesaling. Retailing includes all the activities involved in selling goods and services directly to final consumers. “The golden three feet” J.C. Penney. Myth of Retailing. “Anyone can be successful at retail!” Frequently the entrepreneurial path

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retailing and wholesaling
Retailing and Wholesaling
  • Retailing includes all the activities involved in selling goods and services directly to final consumers.
    • “The golden three feet” J.C. Penney
myth of retailing
Myth of Retailing
  • “Anyone can be successful at retail!”
    • Frequently the entrepreneurial path
    • Nearly 50% fail within the first year
    • Why?
retailing a dynamic sector
Retailing: A Dynamic Sector
  • Wheel of Retailing
  • Retail Accordion
  • Retail Dialectic
why do people shop
Why do people shop?
  • To buy something, duh!
  • Social experience
  • Diversion
  • Physical activity
  • Exercise status and authority
  • Pleasure of bargaining
  • Sensory stimulation
  • Be with peers
retail atmospherics
Retail Atmospherics
  • The servicescape provides a visual metaphor for an organization's total offering. It acts as a package, similar to a product's package, by conveying a total image and suggesting the potential usage and relative quality of the service
dimensions of the servicescape
Dimensions of the Servicescape
  • Ambient conditions: temperature, lighting, noise, etc.
dimensions of the servicescape7
Dimensions of the Servicescape
  • Spatial lay out and functionality
paid opportunity c2c@bus oregonstate edu
Paid Opportunity:c2c@bus.oregonstate.edu
  • Survey
    • M-F   5pm-8:30pm
    • Sat/Sun  3-7pm (can be broken up into two shifts; either 3-5 or 5-7
dimensions of the servicescape9
Dimensions of the Servicescape
  • Signs, symbols, and artifacts
largest retailers
Largest Retailers
  • Walmart
      • $165 billion for 2000
      • $ 289 billion for 2004
  • The Home Depot
      • $ 73 billion for 2004
  • Amazon
      • $2 billion for 2000
      • $7 billion for 2004
impact of non store retail
Impact of Non-Store Retail
  • Why are internet sales significant and growing?
    • Online retail sales for
      • 1999 were estimated at $66 billion.
      • 2005 were estimated at $143 billion
  • Vending machines
    • 1 for every 40 Americans
  • Catalogues
  • In-Home
wholesale basics
Wholesale Basics
  • What do they do?
    • Sell and promote
    • Buying and assortment building
    • Bulk breaking
    • Warehousing
    • Transportation
    • Financing and risk bearing
    • Market information
  • Agents and Merchants