Chapter 16 Managing Retailing, Wholesaling, and Logistics
Discussion Questions • What major types of marketing intermediaries occupy this sector? • What marketing decisions do these marketing intermediaries make? • What are the major trends with marketing intermediaries? • What does the future hold for private label brands?
Retailing All the activities in selling goods or services directly to final consumers for personal, nonbusiness use.
Types of Retailers Self-Service Limited Service Full Service Self-Selection
Nonstore Retailing Automatic Vending Direct Selling Direct Marketing Buying Service
Franchising • Franchisee Pays: • Royalty Payments • Start-up / Licensing Fee • Franchisee Receives: • Well-known brand name • Developed system
New Retail Environment Store / Non-store Competition Global Retailers New Retail Forms Giant Retailers
Marketing Decisions Target Market Prices Channels
Marketing Decisions Communications Atmosphere Product Assortment Location
Wholesaling All the activities in selling goods and services to those who buy for resale or business use.
Wholesaler Functions Selling and Promoting Warehousing Bulk breaking Buying and assortment building
Market Logistics Supply Chain Management
Market-Logistics Decisions Warehouse Locations Order Processing Inventory Levels Transportation Mode