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1. Lodging Industry

1. Lodging Industry. Michelle Soli Kelly Hyun Hailey. INDEX. Tourism & Hospitality industry. 1. 2. 3. 4. 5. Different types of hotels. Different types of guests. Hospitality acronyms. Factors that influence travelers’ decisions. 1. Tourism & Hospitality Industry.

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1. Lodging Industry

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  1. 1. Lodging Industry MichelleSoliKellyHyunHailey

  2. INDEX Tourism & Hospitality industry 1 2 3 4 5 Different types of hotels Different types of guests Hospitality acronyms Factors that influence travelers’ decisions

  3. 1. Tourism & Hospitality Industry Transportation Services Activities Retail Stores Tourism Industry Lodging Operations Food and Beverage Operations

  4. 2 Different types of hotels Size Target Market Levels of Service Ownership & Affiliation

  5. 1. SIZE Hotels are typically grouped in four size categories: Under 150 rooms 140 to 299 rooms 300 to 600 rooms More than 600 rooms

  6. 2. Target Markets • Bed-and-Breakfast Hotels • Vacation Ownership and Condominium Hotels • Casino Hotels • Conference Centers • Convention Hotels • Alternative Lodging Properties. • Commercial Hotels • Airport Hotels • Suite Hotels • Extended-Stay Hotels • Residential Hotels • Resort Hotels • Lifestyle Hotels Through marketing research, tools, and strategies, lodging properties seek to identify target markets.

  7. Commercial Hotels Located: • Towns • Villages • Down town • Business districts Target market: • Business travelers • Tour groups • Individual tourists • Small conference groups

  8. Airport Hotels Located Airports Downtown Railroad stations Target market Business clientele Airline passengers Airline personnel

  9. Suite Hotels Feature Living room Parlor area Separate bedroom Target market Vacationing families Moving of families Frequent travelers Professional

  10. Extended-Stay Hotels Feature Complete kitchen Home like feeling No F&B service No uniformed service Target market Long term stay travelers Popular brands Extended stay America Home wood suites Stay bridge suites

  11. Residential Hotels Located Urban areas Suburban areas Target markets Long term stay travelers

  12. Resort Hotels Located Mountains Island Seaside Away from crowded residential areas Feature Extensive F&B service Provide special activities Leisurely Relaxed Target market Leisure travelers Honeymoon couple

  13. Lifestyle Hotels Reflect the interests of guest Tend to be constructed with 100 to 250 rooms Limited or no meeting space

  14. Bed-and-breakfast Hotels Offer lodging, limited food service or breakfast Low price Limited service

  15. Vacation Ownership & Condominium Referred Timeshare or vacation interval hotels Difference in Ownership

  16. Casino Hotels Hotels with gambling facilities Quite luxurious

  17. Conference Centers Provide meeting space and conference center Provide all services and equipment necessary Often located outside metropolitan areas

  18. Convention Hotels Often have exhibit hall space, ballrooms and assortment of meeting rooms. Offer dining facilities Often offer as many as 2000 rooms or more

  19. Alternative Lodging Properties Compete for business and leisure travelers E.g. Cruise ship industry

  20. 3. Levels of Service • Basic issues pertaining • to service • Intangibility of service • Quality assurance • Rating services • Four levels of Service • World-Class Service • Upscale Service • Mid-Range Service • Economy/Limited Service Measure of the benefits provided to the guest

  21. Intangibility of Service Guest’s hospitality experience Not physical services Actions, deeds, performances, or efforts Important part of the hotel’s image

  22. Quality Assurance Consistency Key point Consistent deliver of services is the result of a program

  23. Rating Services Hotel evaluation & rating services for travelers

  24. Public spaceof world class service- large and elaborately furnished- F&B: available to cater to the diverse tastes of the hotel’s guest - Variety of retail outlets ex) gift shops, clothing and jewelry sorters World-Class Service Target Market • Business Executive • Entertainment Celebrities • High-ranking political figures The most expensive Provide the highest value for the price paid

  25. Upscale Service Patronized by travelers seeking exceptional service and accommodations, but not at the level of world- class hotels In any case, upscale service hotels are generally less expensive thanworld-class service hotel House keeping service – often scheduled Provide multiple food service and dining experience

  26. Mid-Range Service • Modest but sufficient • Roughly 150 to 299 room • Not try to provide elaborate services • Not the full range of luxuries offered at world class or upscale properties

  27. Economy/Limited Service Growing segment of the hospitality industry Provide clean, comfortable, inexpensive room and meet the basic needs of guest Not provide full food and beverage service Provide a free continental breakfast in lobby area

  28. 4. Ownership & Affiliation Chain Hotels

  29. Independent Hotels No identifiable ownership or management affiliationwith other properties No relationship to other hotel

  30. Chain Hotels 1. Management Contract Management companies are organization that operate properties owned by other entities Owner or developer usually retains the financial and legal responsibility for property

  31. Chain Hotels 2. Franchising Franchisor Franchisee Method of distribution whereby one entity that has developed a particular pattern or format for doing business

  32. Chain Hotels 3. Referral Groups Consist of independent hotel that have banded together for some common purpose

  33. 3 Different Types of Guests Business Travelers Pleasure/Leisure Travelers Group Travelers International Travelers

  34. Business Travelers • First and primary market for hotels. • Specific products and services.

  35. Pleasure/Leisure Travelers • Attractions, products, and services offered. • Business and pleasure travel

  36. Different needs from Business & Leisure Traveler

  37. Group Travelers • Institutional and corporate • Meeting plan

  38. International Travelers • Different needs and expectations, language. • Translation services. • Training programs

  39. 4 Hospitality Acronyms FIT SIT GIT MICE

  40. FIT = Free and Independent Travelers

  41. SIT = Special Interest Travel

  42. GIT = Group Inclusive Tour

  43. MICE = Meetings, Incentives, Conferences, Exhibitions

  44. 5 Factors that influence travelers’ decisions Various Factors Chain/Brand Loyalty

  45. Various Factors

  46. Chain/Brand Loyalty Chain/Brand Loyalty can be affected by… • Additional incentive to stay – airlines, car rental • Guest history system • Website & Internet search engines

  47. THANKYOU Les Roches Jin Jiang Hospitality Management College

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