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To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh. MARKETING OVERVIEW. Building Relationships on many fronts –with reporters, retirement community and church staffs, any others who work with seniors.

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Presentation Transcript
slide1

To

Learning Center Marketing That Works

Presented By

Sandra Maresca

and

Joe & Helen Hesketh

marketing overview

MARKETING OVERVIEW

Building Relationships on many fronts –with reporters, retirement community and church staffs, any others who work with seniors

Raising awareness of and demand for what your SN learning center has to offer

Communicating with specific target audiences

What is marketing from a Learning Center perspective?

Establishing your “brand” –i.e., how you want to be perceived in your community

“Guerilla marketing”—opportunistic marketing with minimal budget

“Advertising is what you PAY for and good PR what you PRAY for.”

what are the componets of marketing
WHAT ARE THE COMPONETS OF MARKETING?

Advertising

Media relations/PR

Events

Print materials

Website

Proactivecommunication activities

marketing plan
Marketing plan
  • Why is this important/helpful?
  • The components of a basic marketing plan
  • (see hand-out: “How to Create Marketing Plan”)