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Planning for Heritage Tourism 5 th in the Heritage Tourism series. Once you have all the partners participating and they have bought into your efforts and are engaging in the process it is time to strategically plan how you want to develop tourism in your community.

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planning for heritage tourism 5 th in the heritage tourism series

Planning for Heritage Tourism5th in the Heritage Tourism series

Once you have all the partners participating and they have bought into your efforts and are engaging in the process

it is time to strategically plan how you want to develop tourism in your community.

planning for heritage tourism
Planning for Heritage Tourism

Francis O. Boggus

Francis O. Boggus & Associates

Community Development & Planning

DeMoines, Iowa

francis@francisboggus.com

planning for heritage tourism1
Planning for Heritage Tourism

Insights on how to proceed

Strategic planning - Why Plan?

A guide

A reason

A way

A Road map

What to keep and what to change

Understand capacity and resources

A method

planning for heritage tourism2
Planning for Heritage Tourism

Strategic Planning Components:

Mission- why we do this

Vision- Where you want to be

Analysis of current situation

Goals

Strategies

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Planning for Heritage Tourism

Components :Continued-

Resources

Action

Evaluation

Celebration

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Planning for Heritage Tourism

Action Planning:

Analyzing tasks

Identifying and acquiring resources

Identifying staff and volunteers needed to complete activities

Evaluation to determine when tasks are accomplished

Timeline for accomplishments set

Use an Action Planning form

slide7

A tool to summarize your plans,

who is responsible and a timeline.

-a reminder

-an outline for follow-up

-a place to review on accomplishment

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Planning for Heritage Tourism

Strategic Planning * Capacity Approach

Build on what is good and not what is wrong

Addressing what is wrong will work itself out

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Planning for Heritage Tourism

Favorites Exercise

look at what you need to preserve

Favorite things to do

Favorite places to go

Favorite reasons to live here

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Planning for Heritage Tourism

Visioning- 5 years into the future:

What are its characteristics?

What does it look like?

Organize into common categories

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Planning for Heritage Tourism

Values Exercise:

What are the core values of the community?

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Planning for Heritage Tourism

Transitioning to Action:

Moving from the desired condition to the real

What needs to happen in the next year?

What issues need to be addressed?

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Planning for Heritage Tourism

Action planning:

Prioritization Exercise - One thing

Organization

Action Planning Sheets

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Planning for Heritage Tourism

Environmental Scanning:

Help/Hindering exercise

SWOT Analysis

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Planning for Heritage Tourism

Implementation:

Task analysis

Resources Development plan

Recruit community members

Monthly meetings

Celebration of success

What next?

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Planning for Heritage Tourism

one year later

Revisiting and reinvigorating the vision

Revisit the Vision

Changes

Reprioritizing

Action planning

What next?

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Planning for Heritage Tourism

Strategic Planning Considerations:

Forever process

It is organic

Plan does not sit on shelf

Creates action

Build on small successes

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Planning for Heritage Tourism

Process Design Process

Continue to ask these questions

What?

Why?

Who?

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Planning for Heritage Tourism

Understanding the Planning Process

  • Successful planning process built on trust, mutual respect and collaboration
  • A good planned process helps achieve:
    • Attracting right kind of visitors to the community
    • Developing necessary services, products, and infrastructure
    • Maximizing opportunities presented by tourism as job and business generating
    • Ensuring tourism is sustainable for both business and community from

an economic, social, cultural and environmental perspective

3. Ensuring the efficient and effective use of resources and funds

may we have your contact information
May we have your contact information?

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thank you
Thank you!

Comments & Questions

Francis O. Boggus

Francis O. Boggus & Associates

Community Development & Planning

DeMoines, Iowa

francis@francisboggus.com