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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER. Young Lions 2013 MEDIA Competition. STIMULI. INSIGHTS. 1. SUSTAINABILITY. GOALS.

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TEAM AWESOME

RENE JELLITSCH / FLORIAN WAGNER

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Young Lions 2013 MEDIA Competition

STIMULI

INSIGHTS

1

SUSTAINABILITY

GOALS

The onlyway SONNE wantstooperate, iswithintheboundsofsustainability. Non-sustainableoptionsarenot an option.

SONNE does not yetfollowcleargoals in theircommunications.

2

CAPACITY BUILDING

UNIQUENESS

The goalof SONNE istohelppeople, in orderforthemtohelpthemselves in thefuture. Self-enpowernmentfollowschoice.

In outerperception, SONNE does not distinguishitselffromothercharities.

3

EDUCATION

Wewant SONNE tohelpthemselves: tocommunicatesustainablyto a defined, hardtoreachtargetaudience.

AWARENESS

Generally speaking, corporations do not knowSONNE yet.

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Young Lions 2013 MEDIA Competition

APPROACH

PERSONALIZE

HUMANIZE

All the other charitable organizations are rather non-personal, non-tailor-made. The custom-fit of SONNE needs to be communicated to companies.

COMMUNICATE

Todifferentiate SONNE fromtheothers, wesuggest Mr. Malle totake a leadposition in shininghis light evenbrighter on hisorganization. Withhimas a face, theorganization will live hisverypassionforthecause in itsouterperception.

With Mr. Malle aspubliclyknownambassador, SONNE will have an easier time getting a footintothedoorofimportantcompanies.

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Young Lions 2013 MEDIA Competition

BUDGET

99,2 %

49.600 EUR

This equals 10 sponsors.

Use it to make a difference!

MEDIA BUDGET

0,8%

400 EUR

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Young Lions 2013 MEDIA Competition

EXECUTION

OWNED MEDIA

YOUTUBE

FACEBOOK

BLOG

ARTICLES

TWITTER

Video status reports from the regions

Multi-media community building

General on-topic discussions

Monthly article in Kronen Zeitung

Short project updates for journalists

SUSTAINABLE

AWARENESS

SEARCH

ARTICLES

EARNED MEDIA

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Young Lions 2013 MEDIA Competition

SHOE IN THE DOOR

BRING CEOs LEGO!

Remind CEOs theyhelpedthemselveswhenbuildingtheirownfuture.

Gettingpersonally in-touchwithnewpotential partners.

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