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E commerce. Sri hermawati. What is E-commerce. Distributing, buying, selling and marketing products and services over electronic systems E-business for commercial transactions Involves supply chain management, e-marketing, online marketing, EDI Uses electronic technology such as:

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E commerce

E commerce

Sri hermawati

What is e commerce
What is E-commerce

Distributing, buying, selling and marketing products and services over electronic systems

E-business for commercial transactions

Involves supply chain management, e-marketing, online marketing, EDI

Uses electronic technology such as:

- Internet

- Extranet/Intranet

- Protocols

E commerce as the networked economy
E-commerce as the Networked Economy

  • Create value largely through gathering, synthesizing and distribution of information

  • Formulate strategies that make management of the enterprise and technology convergent

  • Compete in real time rather than in “cycle time”

  • Operate in a world characterized by low barriers to entry, near-zero variable costs of operation and shifting competition

  • Organize resources around the demand side rather than supply side

  • Manage better relationships with customers through technology

E commerce today
E-commerce Today

The Internet is the perfect vehicle for e-commerce because of its open standards and structure.

No other methodology or technology has proven to work as well as the Internet for distributing information and bringing people together.

It’s cheap and relatively easy to use it as a medium for connecting customers, suppliers, and employees of a firm.

No other mechanism has been created that allow organizations to reach out to anyone and everyone like the Internet.

E commerce today1
E-commerce Today

The Internet allows big businesses to act like small ones and small businesses to act big.

The challenge to businesses is to make transactions not just cheaper and easier for themselves but also easier and more convenient for customers and suppliers.

It’s more than just posting a nice looking Web site with lots of cute animations and expecting customers and suppliers to figure it out

Web-based solutions must be easier to use and more convenient than traditional methods if a company hopes to attract and keep customers.

Four Categories of E-Commerce

Business originating from...






And selling to...




Distinct categories of e commerce
Distinct Categories of E-Commerce

  • Business to Business (B2B) refers to the full spectrum of e-commerce that can occur between two organizations.

    This includes purchasing and procurement, supplier management, inventory management, channel management, sales activities, payment management &service and support.

    Examples: FreeMarkets, Dell and General Electric

  • Business to Consumer (B2C) refers to exchanges between business and consumers, activities tracked are consumer search, frequently asked questions and service and support.

    Examples: Amazon, Yahoo and Charles Schwab & Co

Distinct categories of e commerce cont d
Distinct Categories of E-Commerce(cont’d)

  • Peer to Peer (C2C) exchanges involve transactions between and among consumers. These can include third party involvement, as in the case of the auction website Ebay.

    Examples: Owners.com, Craiglist, Monster

  • Consumer to Business (C2B) involves when consumers band together to present themselves as a buyer in group.

    Example: www.planetfeedback.com

Key drivers of e commerce
Key Drivers of E-commerce

Technological – degree of advancement of telecommunications infrastructure

Political – role of government, creating legislation, funding and support

Social – IT skills, education and training of users

Economic – general wealth and commercial health of the nation

Key drivers of e business
Key Drivers of E-business

Organizational culture- attitudes to R&D, willingness to innovate and use technology

Commercial benefits- impact on financial performance of the firm

Skilled/committed workforce- willing and able to implement and use new technology

Requirements of customers/suppliers- in terms of product and service

Competition- stay ahead of or keep up with competitors

Conducting e commerce
Conducting E-Commerce

  • Communication

  • Connection

  • Commerce

  • Context

  • Content

  • Community

Seven C’s of Website Design

  • Customization

The 7c s of website design
The 7C’s of Website design


Site’s layout and design


Text, pictures, sound and video that web pages contain


The ways sites enable user-to-user communication


Site’s capabilities to enable commercial transactions


Site’s ability to self-tailor to different users or to allow users to personalize the site


Degree site is linked to other sites


The ways sites enable site-to-user communication or two-way communication

Seven unique features of e commerce technology and their business significance
Seven Unique Features of E-commerce Technology and Their Business Significance

Introduction to

e-commerce - G53DDB

Benefits of e commerce
Benefits of E-commerce Business Significance

To consumers: 24/7 access, more choices, price comparisons, improved delivery, competition

To organizations: International marketplace (global reach), cost savings, customization, reduced inventories, digitization of products/services

To society: flexible working practices, connects people, delivery of public services

Benefits to consumers
Benefits to Consumers Business Significance


Buying is easy and private

Provides greater product access and selection

Provides access to comparative information

Buying is interactive and immediate

Benefits to organizations
Benefits to Organizations Business Significance

Powerful tool for building customer relationships

Can reduce costs

Can increase speed and efficiency

Offers greater flexibility in offers and programs

Is a truly global medium

Benefits to society
Benefits to Society Business Significance

More individuals can work from home

Benefits less affluent people

Third world countries gain access

Facilitates delivery of public services

http:// Business Significanceeclips.northern.edu/