1 / 27

E-Commerce

E-Commerce 3/8/2001 송준화 김수면 E-commerce Emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically rather than in a physical store or by phone Merits

Audrey
Download Presentation

E-Commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. E-Commerce 3/8/2001 송준화 김수면

  2. E-commerce Emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically rather than in a physical store or by phone Network Computing Laboratory

  3. Merits • Lower price & bigger margin • Improved economic efficiency • Internet-scale market place • Only fingertip at anytime anywhere • … Network Computing Laboratory

  4. Models • How to classify? • Type of business • E-tailer, B2B, e-mail, hub • Type of products • Physical goods, services, digital products • Revenue-generating models • Sales, subscription, advertisement • And much more… Network Computing Laboratory

  5. A Classification e-commerce model Utility Brokerage Advertising Subscription Infomediary Community Merchant Affliate Manufacturer Network Computing Laboratory

  6. Brokerage • Market makers • bring buyers and sellers together • facilitate transactions • B2B, B2C, C2C • sub-categories • market exchange - MetalSite • buyer aggregator - Accompany • metamediary - HotDispatch • auction broker - eBay • reverse auction - Priceline • search agent - MySimon Network Computing Laboratory

  7. Advertising • Extension of the traditional media broadcasting model • provides content and services • mixed with advertising in the form of banner ads • sub-category • generalized portal – Yahoo! • personalized portal – My.Yahoo! • attention/incentive marketing - CyberGold • free model - FreeMerchant • bargain discounter – Buy.com Network Computing Laboratory

  8. Infomediary • Data about consumer and their habits are extremely valuable • that information is carefully analyzed • used to target marketing campaigns • offer users some free in exchange • sub-category • recommender system - ePinions • registeration model – NYTimes.com Network Computing Laboratory

  9. Merchant • Classic Wholesalers and retailers • sales may be based on list prices • or through auction • sub-category • virtual merchant – Amazon • catalog merchant - Levenger Network Computing Laboratory

  10. ETC • Manufacturer • Intel, Apple • Affiliate • BeFree • Community • Guru • Subscription • Slate • Utility • SoftLock Network Computing Laboratory

  11. Jan.Rank Dec.Rank Web Site ProjectedBuyers(000) OverallReach(%) UniqueUsers(000) Buy Rate(%) 1 1 amazon.com 2,330 23.6 22,934 10.2 2 2 barnesandnoble.com 638 7.2 6,998 9.1 3 9 ticketmaster.com 636 5.6 5,473 11.6 4 7 half.com 567 8.7 8,396 6.8 5 4 jcpenney.com 545 4.1 3,967 13.7 6 10 drugstore.com 322 2.5 2,473 13.0 7 5 walmart 286 5.7 5,491 5.2 8 3 cdnow.com 263 7.2 6,959 3.8 9 -- shopintuit.com 245 1.4 1,358 18.1 10 6 sears.com 215 3.2 3,070 7.0 Trends Top E-Tailers of January 2001 February 19, 2001 PC Data Online Network Computing Laboratory

  12. Services • Customer’s perspective • locate and purchase a desired good or service • only virtual store • Merchant’s perspective • generate higher revenues than the merchant would achieve without the system • All of the same process of off-line & additonal functions of an e-commerce must be in place Network Computing Laboratory

  13. 3-step to complete online selling • Step One • Develop a content site (i.e., as opposed to a database-driven catalog) and handle transactions off-line. • Advantages • Simple Web sites can be developed easily and quickly at low cost • Disadvantages • This limits Internet function to promotion; no revenue opportunity is involved Network Computing Laboratory

  14. 3-step to complete online selling • Step Two • Develop an on-line catalog and handle transactions off-line. • Advantages • No need for sophisticated technology is involved; the catalog can manage large product assortment. • Disadvantages • Catalog building adds expense, without the possibility of reducing expense through on-line transactions. Network Computing Laboratory

  15. 3-step to complete online selling • Step Three • Develop an on-line catalog and handle transactions on-line. • Advantages • This can manage large product assortment and complete sales at lower cost. • Disadvantages • Catalog building is expensive, and on-line transaction management requires sophisticated technology. Network Computing Laboratory

  16. IT resources • Software architecture • Hardware architecture • Protocols and network topology • Payment services • Performance management and capability-planning procedure • Security procedures and mechanisms Network Computing Laboratory

  17. Software architecure • Various software servers • HTTP servers • Application servers • Database servers • Middleware • Operating systems Network Computing Laboratory

  18. Hardware architecture • Various H/W • Computer systems • I/O sub systems • Crypto accelerators • Firewalls • Routers • Load balancers Network Computing Laboratory

  19. ETC • Protocols & network topology • A site’s connectivity to an ISP • Set of protocols used • TCP/IP, HTTP, SSL, S-HTTP • Payment services • Various type of payment • SET,Digital checks,e-cash • Peformance management • “eight-second rule” • Security procedures and mechanism • Mutual authentication • Protection of the customers’ information Network Computing Laboratory

  20. E-Commerce Hosting Services • Provide e-commerce capability for customers • Customer .vs. Clients • Management of network and servers • Hosting infrastructure • Scalability • Quality of services Network Computing Laboratory

  21. EHS (continued) • EHS’ Task • Creation of standard environment for storefronts & add sites • Secure transaction environment • Order processing: extraction and communication • Authorization of credit & clear payments • Site activity reports • Billing system • Customer’s task • Responsible for contents • Creation and hosting of web sites, catalog info, self integration requirements, etc Network Computing Laboratory

  22. EHS: task categories • Site setup and configuration: • planning, system architecture, installation, etc • Customer enablement and support • Store setup, catalog maintenance, store maintenance, order management, shopper management, reporting • Site administration and operation • Systems management, site maintenance, billing, reporting, and customer service support • Back-end tasks • Payment processing, tax calculation, and order routing Network Computing Laboratory

  23. EHS (continued) Web Servers and now Transaction Servers Network Computing Laboratory

  24. EHS (continued) • Customers tend to develop their Web presence in stages • Simple Web presence    Revenue generation Network Computing Laboratory

  25. EHS: a system perspective • Single web site: no on-line transactions, probably with email. • Single storefront • Mall • Multihome • On-site content + transaction server: on-site non-DB storefront and transaction server • Off-site content + transaction server: off-site non-DB storefront Network Computing Laboratory

  26. Components of EHS • Web site construction tool • Web site hosting and publishing • Transaction server • Handle credit- and debit-card transactions • API’s for receive, approve, deposit, refund, etc • Authorization requests, recording, settlement of transaction info with merchant, credit card company, & clients • Security products and services • SET: secure electronic transactions by VISA & Mastercard • Payment systems • Records of transactions for reconciliation and reporting, etc Network Computing Laboratory

  27. EHS (continued) • Commerce Enabler • Cash register function • Outsourced solution for security • Backend payment infrastructure • Commerce Service Provider • Provide end-to-end commerce services • Content creation, hosting, payment processing, integration, performance, customization, etc, etc. Network Computing Laboratory

More Related