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Grassroots Fundraising

Grassroots Fundraising. Helping your group raise more money Presenter: Erin MacNeil. Agenda. Fundraising for Amnesty Canadian Giving Trends #1 Rule of Fundraising Five Key Ingredients of Fundraising Potential Sources of Funding Group Experience Shows

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Grassroots Fundraising

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  1. Grassroots Fundraising Helping your group raise more money Presenter: Erin MacNeil Erin MacNeil, Major Gifts Associate, Amnesty International

  2. Agenda • Fundraising for Amnesty • Canadian Giving Trends • #1 Rule of Fundraising • Five Key Ingredients of Fundraising • Potential Sources of Funding • Group Experience Shows • 6 Ways to Maximize Your Fundraising Results • Resources Erin MacNeil, Major Gifts Associate, Amnesty International

  3. Fundraising at Amnesty Why fundraise? • In order to take action there needs to be funds to deliver the action • Build awareness • Educate the public • Attract new members and donors • Reward/thank supporters • Have FUN Erin MacNeil, Major Gifts Associate, Amnesty International

  4. Canadian Giving Trends Erin MacNeil, Major Gifts Associate, Amnesty International

  5. Why do people give? • Compassion for those in need (94%) • Personally believe in the cause of an organization (91%) • Affected by the cause (69%) • Owe something to community (58%) • Religious obligations (31%) • Tax credits (13%) Erin MacNeil, Major Gifts Associate, Amnesty International

  6. Why people don’t give • Want to save money for the future (59%) • Prefer to spend money in other ways (53%) • Think money won’t be used efficiently (38%) • Don’t like the way they are ask (30%) • Already give enough money to people (27%) • Volunteer instead of donating (24%) • Hard to find a worthy cause (21%) • Don’t know how to contribute (15%) ( of non-donors) Erin MacNeil, Major Gifts Associate, Amnesty International

  7. People are donating to: Erin MacNeil, Major Gifts Associate, Amnesty International

  8. Donors give by: • Sponsoring someone in an event (47%) • Place of worship (39%) • Door-to-door canvassing (38%) • Mail request (32%) • Canvassing in a public place (27%) • In memoriam (25%) • Charity event (24%) • At work (17%) • Payroll deduction (11%) • Telephone (9%) • TV/Radio (8%) • On Own (7%) • Other (5%) Erin MacNeil, Major Gifts Associate, Amnesty International

  9. # 1 Rule of Fundraising ASK Erin MacNeil, Major Gifts Associate, Amnesty International

  10. Five Key Ingredients to Fundraising • Know what motivates people to give • Match your “story” to the donor’s interests • Know your project and organization • Make a clear/compelling presentation • Use appropriate language, give realistic expectations and provide relevant outcomes • Be aware of all of the different potential sources of funding and trends with your region • Commit to thorough follow-up, evaluation and reporting • Gives credibility, enhanced likelihood of future donations • Thank! Thank! Thank! Erin MacNeil, Major Gifts Associate, Amnesty International

  11. Potential Sources of Funding for Your Group • Special events and product sales • Individual donations • Sponsorship or gifts in kind Erin MacNeil, Major Gifts Associate, Amnesty International

  12. What has worked for your groups? What hasn’t worked? Group Experience Erin MacNeil, Major Gifts Associate, Amnesty International

  13. add a fundraising component to all events membership forms at all events aim for zero budget events develop a team with a diverse skill set to help your group fundraise to develop a system to record donations and gifts in kind (keep records) have a plan or ‘big picture’ 6 Ways to Maximize Your Group’s Fundraising Income Erin MacNeil, Major Gifts Associate, Amnesty International

  14. Group Fundraising Ideas • auctions • raffles • ‘thons • ticket sales • celebrity lectures or seminars • a zero budget event • be the charity of choice at the opening of a store, restaurant, play, art exhibit, etc. • selling pins at tables Erin MacNeil, Major Gifts Associate, Amnesty International

  15. Something that you have learned from each other Erin MacNeil, Major Gifts Associate, Amnesty International

  16. List of Resources • http://www.amnesty.ca/youth/youth_action_toolkit/ • www.charityvillage.ca • www.givingandvolunteering.ca • http://www.amnestyusa.org/activist_toolkit/introtoai/amnestyfacts.html • http://web.amnesty.org/pages/campaigning-manual-eng • www.canadianheritage.gc.ca/progs/pc-cp/pubs/e/FRgras2.htm • http://www.sickkids.on.ca/Foundation/custom/evt_spons_pkg.asp • www.ccra.gc.ca Erin MacNeil, Major Gifts Associate, Amnesty International

  17. Free Books • Guide to Special Events Fundraisingby Ken Wyman Download this book free from http://www.canadianheritage.gc.ca/progs/pc-cp/pubs/e/pdfdocs/SpecEv.PDF. (PDF format) • Fundraising for Grassroots Groups: Fundraising Ideas That Workby Ken Wyman Download this book free from http://www.canadianheritage.gc.ca/progs/pc-cp/pubs/e/pdfdocs/Fr4grass.pdf. (PDF format) Erin MacNeil, Major Gifts Associate, Amnesty International

  18. Questions and Answers Erin MacNeil, Major Gifts Associate, Amnesty International

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