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Cognitive Elements of Communication III

Cognitive Elements of Communication III. The Billboard paragraph: Influencing your readers' emotions. Introduction. In a scientific paper, the introduction should do several things: 1. Describe the background or problem in more detail than the abstract; introduce!

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Cognitive Elements of Communication III

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  1. Cognitive Elements of Communication III The Billboard paragraph: Influencing your readers' emotions

  2. Introduction In a scientific paper, the introduction should do several things: 1. Describe the background or problem in more detail than the abstract; introduce! 2. Describe briefly what the authors have done that is new, preparing the reader to move to the methods... 3. Tease the reader, promise a later pay-off with a taste of the results to come.

  3. Introduction This section should do several things: 1. Describe the background or problem in more detail than the abstract; introduce! 2. Describe briefly what you've done that is new, how you've attacked the problem, preparing the reader to move to the methods 3. Tease the reader, promise a later pay-off with a taste of the results to come. This section should introduce the WHOLE PAPER and promise the reader a pay-off if they keep reading.

  4. A good introduction... ..... PNAS, 9 September 2008

  5. Background, of course... .....

  6. Brief detail on methods, of course... .....

  7. AND some results/conclusions... .....

  8. Comparably, not so good... ..... Nature, 3 September 2009

  9. Background, yes... But not even a hint about results/conclusions... ..... This is a missed opportunity

  10. The “billboard” or “nut graf” A key paragraph in an essay or feature length article that aims to convince readers, in a few sentences, that really interesting material is coming later – so they should feel good about continuing with the article. 1. It's a glimpse of the pay-off to come 2. An enticing promise that reading onward will be worth it.

  11. In Good Health? Thank Your 100 Trillion Bacteria By GINA KOLATA (13 June, 2012) For years, bacteria have had a bad name. They are the cause of infections, of diseases. They are something to be scrubbed away, things to be avoided. … No one really knew much about them. … what do they look like in healthy people, and how much do they vary from person to person?

  12. … the Human Microbiome Project… sequenced the genetic material of bacteria taken from nearly 250 healthy people.... They discovered more strains than they had ever imagined — as many as a thousand strains on each person. And each person’s collection of microbes, the microbiome, was different from the next person’s. To the scientists’ surprise,they also found genetic signatures of disease-causing bacteria lurking in everyone’s microbiome. But instead of making people ill, or even infectious, these disease-causing microbes simply live peacefully among their neighbors. The “teaser” paragraph

  13. Exercise

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