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Disciplined Collaboration: Nimble Networks. Prof. Morten Hansen MIIC October 1, 2010. Some network concepts. Ego-centric vs. Complete networks Dichotomous, asymmetric networks Nodal/dyadic attributes vs. network structure Individual vs. cross-unit networks.

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disciplined collaboration nimble networks

Disciplined Collaboration:Nimble Networks

Prof. Morten Hansen

MIIC October 1, 2010

some network concepts
Some network concepts
  • Ego-centric vs. Complete networks
  • Dichotomous, asymmetric networks
  • Nodal/dyadic attributes vs. network structure
  • Individual vs. cross-unit networks
good networks get you two things
Good networks get you two things:

Identify Capture

Opportunities + Value

slide5

1. Build your network outward, not inward

  • Build a sizeable network outside of you own
  • unit and country
combating tendency to look inward
Combating tendency to look inward

The Islander

Life is good on our island, why talk to people

elsewhere?

country to country lots of communication within each
Country-to-country:Lots of communication within each…

1=avg. no interaction, 6=avg. daily interaction. N=152

and between a few especially to uk red hot
… and between a few, especially to Uk (red hot)

1=avg. no interaction, 6=avg. daily interaction. N=152

but many country to country links with low or no interactions cold blue
… but many country-to-country links with low or no interactions (cold blue)

1=avg. no interaction, 6=avg. daily interaction. N=152

meaning all roads lead to uk a centralized not a distributed network
Meaning: All roads lead to Uk- A centralized, not a distributed, network

Thick line = strong ties; thin line = weak ties

slide12

2. Build Network Diversity, not Size

  • Build to different kinds of units, knowledge,
  • demographics (gender, nationality, age….),
  • professions, life styles, interests….
  • - Many contacts to similar people less value
vivi nevo
Vivi Nevo

“A Media Powerhouse Everyone and Nobody Knows”

New York Times

vivi nevo1
Vivi Nevo

“A Media Powerhouse Everyone and Nobody Knows”

New York Times

“I first met Vivi at the duck pond in Sun Valley. We shortly became

best buds. Vivi is plugged in to everything. He hears everything.”

Richard Parsons, Time Warner Chairman

vivi nevo2
Vivi Nevo

“A Media Powerhouse Everyone and Nobody Knows”

New York Times

“I first met Vivi at the duck pond in Sun Valley. We shortly became best buds.

Vivi is plugged in to everything. He hears everything.”

Richard Parsons, Time Warner Chairman

“The guy sitting next to me was Vivi Nevo, and we just started talking and

developed a nice rapport right then.”

John Thain, then-president Goldman Sachs

vivi nevo3
Vivi Nevo

“A Media Powerhouse Everyone and Nobody Knows”

New York Times

“I first met Vivi at the duck pond in Sun Valley. We shortly became best buds.

Vivi is plugged in to everything. He hears everything.”

Richard Parsons, Time Warner Chairman

“The guy sitting next to me was Vivi Nevo, and we just started talking and

developed a nice rapport right then.”

John Thain, then-president Goldman Sachs

“He is everywhere, all the time, like no one I have ever seen.”

Editor in chief of Vanity Fair

vivi nevo4
Vivi Nevo

“A Media Powerhouse Everyone and Nobody Knows”

New York Times

“I first met Vivi at the duck pond in Sun Valley. We shortly became best buds.

Vivi is plugged in to everything. He hears everything.”

Richard Parsons, Time Warner Chairman

“The guy sitting next to me was Vivi Nevo, and we just started talking and

developed a nice rapport right then.”

John Thain, then-president Goldman Sachs

“He is everywhere, all the time, like no one I have ever seen.”

Editor in chief of Vanity Fair

“Mr. Nevo has an uncanny ability to network and a knack for putting

himself in the right place at the right time” New York Times

the network power of vivi nevo he walks in different worlds
The network power of Vivi Nevo:He walks in different worlds

Finance

Media

Firms

John Mack

Herb Allen

Goldman Sachs

Rupert Murdoch

Lachlan Murdoch

Barry Diller

Gerald Levin

Richard Parsons

Silicon

Valley

Artists

Hollywood

Startups

25 startup investments

Yahoo!

Lenny Kravitz

Madonna

Zhang Ziyi (fiance)

Harvey Weinstein

diversity different kinds of technologies accessed through network
Diversity: Different kinds of technologies accessed through network

Melbourne

Santa Rosa, CA

Edinborough

New Jersey

Note: data altered slightly to disguise

diversity different kinds of technologies accessed through network1
Diversity: Different kinds of technologies accessed through network

Melbourne

Santa Rosa, CA

Edinborough

New Jersey

5 technologies accessed:

Optics

Distrib measurement

Real-time software

IC design

Fault diagnostics

Note: data altered slightly to disguise

two divisions with same no links but edmonton s more diverse access
Two divisions with same no. links- But Edmonton’s more diverse access

Edmonton,

Canada

Telecom Test

Business Unit,

Melbourne

Santa Rosa, CA

Col. Springs

Palo Alto, CA

San Jose, CA

New Jersey

Spokane, Wa

5 technologies accessed:

Optics

Distrib measurement

Real-time software

IC design

Fault diagnostics

11 technologies accessed:

Optics

Distrib measurement

Real-time software

IC design

Fault diagnostics

Ditg sig proc

Quartz resonance

Anal. Sign proc

Test syst archic.

High-speed digtl.

RF measurmnt.

Few links, many technologies

Few links, few technologies

Note: data altered slightly to disguise

slide23

3. Build weak ties, not strong

  • Weak ties = infrequent contacts, less close
  • Weak ties provide access to new knowledge
  • and help search in large companies
  • - Not part of cliques that circulate old news

Strong ties

(weekly,

Work closely)

Weak ties

(once a month or less,

acquaintance)

Too weak

(once a year or less,

Don’t really know)

weak ties help you search better
Weak ties help you search better

Search time lower for teams with weak ties

Source: Study of 121 project teams and their cross-business networks in Hewlett-Pachard.

Hansen, Lovaas, and Mors, Academy of Management Journal, 2003.

slide25

4. Use Bridges, don’t go it alone

  • Networks run on intermediaries or bridges
  • - people who help others connect
  • A good number of bridges needed
  • - Needs to be cultivated, known and used
two steps between kevin bacon and hugh grant julia roberts

Connection Lever

Two steps between Kevin Bacon and Hugh Grant (Julia Roberts).

Notting Hill

(1999)

Flatliners

(1990)

bridges build small worlds

Connection Lever

Bridges build small worlds

Why don’t you call

Charlie, he knows

A small-world: a 2-step chain

I need to talk to

someone about

transfer pricing. Do

you know someone?

Charlie,

The Expert

Connector

bridges in company s network example
Bridges in company’s network- Example

Sales Success Group

Web traffic (advertising)

bridges in a company s network example2
Bridges in a company’s network- Example

Sales Success Group

Web traffic (advertising)

Newspaper Online (21 people

Advertising project (28 people)

Strategy online adv. (36 people)

bridges are vital yet often overlooked

Connection Lever

Bridges are vital, yet often overlooked

Who makes a good bridge?

  • Broad and diverse network
    • Across countries, areas, groupings in the company
  • Long-tenure (middle managers often)
  • Worked in many different places in the company
  • One deep skill area, but many other superficial knowledge areas
  • Plays the role informally; takes 10% of his/her time
slide35

5. In difficult network situations, need to

influence other party (swarming) so that

they will help out

—it is not automatic

swarm the target
Swarm the target
  • Influence tactics: what can you do?
  • Common Link. Enlist people you both know.
  • Common good. Appeal to the common good
  • (“one company”)
  • Reciprocity. “You help me now, I help you later.”
  • Threaten. “Help me, or else….”
  • Escalate. Ask your boss to talk to his boss……
slide37

6. Switch from weak to strong ties in tough

  • project situations
  • You need strong ties (frequent and close) for
  • working together on complicated things
  • - Invest in team-building ahead of time
setting cross unit teams up to fail
Setting cross-unit teams up to fail

Complicated

Work

Strangers

+

=

complicated work tacit knowledge
Complicated work: tacit knowledge

"A Béarnaise sauce is simply an egg yolk, a shallot, a little tarragon vinegar, and butter, but it takes years of practice for the result to be perfect."

Fernand Point, often considered the father of modern French cuisine

a common frame people with strong ties know how to work well together
A common frame: people with strong ties know how to work well together

Muhammad Ali and Angelo Dundee

- Deep understanding and relationship

“If he wanted Ali to jab, he wouldn’t

tell him to jab; he knew the boxer’s ego

wouldn’t allow it.”

“I made him feel like he innovated it.

If I was the guy that gave him directions,

He’d say, ‘Hey, who’s that midget to

tell me what to do? No I never gave him

a direct order.’”

solution re engineer strong tie
Solution: Re-engineer strong tie

Create

strong tie

Complicated

Work

+

summary 6 factors to build a nimble yet effective network
Summary: 6 factors to build a nimble yet effective network

Effective = Identify Opportunities X Capture Value

Network 1. Built outward 5. Swarming targets

2. Diverse network 6. Switching to strong ties

3. Many weak ties

4. Many Bridges