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Office of External Affairs & University Relations

Office of External Affairs & University Relations. Stocktaking Presentation March 17, 2004. External Affairs & University Relations Carolyn Tanaka, Associate Vice President. Public Relations & Special Events Government Relations Creative Services Marketing & Brand Management

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Office of External Affairs & University Relations

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  1. Office of External Affairs & University Relations Stocktaking Presentation March 17, 2004

  2. External Affairs & University RelationsCarolyn Tanaka, Associate Vice President • Public Relations & Special Events • Government Relations • Creative Services • Marketing & Brand Management The Office of External Affairs and University Relations provides system-wide leadership in planning, organizing, directing, evaluating, and coordinating the university system’s external communications strategy.

  3. Public RelationsKate Wester, Director Public Affairs • Work with media and community • Coordinate cooperative agreements for broadcast production of radio and TV • Produce news releases, media alerts, articles, commentaries and other communication materials • Coordinate crisis communications • Provide media training Special Events • Coordination of system events including planning, protocol services, information, and logistics • Consultation on event planning to campuses and units

  4. Public RelationsGOALS • Strengthen public relations support and service to all campuses • Build UH reputation as a premier institution through greater media exposure • Continue to create and maintain broadcast vehicles to disseminate UH expertise, programs, success, and services

  5. Public RelationsSTRATEGIES • Fill critical positions • Greater involvement in all campuses • Expand and improve online resources for media • Expand training for PIO’s • National distribution of news releases

  6. Government RelationsDavid Morihara, Director State & Federal Relations • Develop and maintain positive working relationships with government branches • Educate government officials • Track state and federal legislation • Provide a contact point for county, state, and federal officials

  7. Government RelationsGOALS • Increase and expand advocacy for UH’s core interests and programs • Communicate government actions or pending actions to university officials • Increase initiatives to educate government officials on the university and our policy goals

  8. Government RelationsSTRATEGIES • Organize activities to educate and inform government officials • Distribute legislative information in a timely manner • Coordinate responses and advocacy for the University of Hawaii

  9. Creative ServicesCheryl Ernst, Director • System publication management • Graphic design services • Photographic and photo archive support • System website content management • Consultation on print and electronic publishing

  10. Creative ServicesGOALS • Increase funding for Malamalama • Establish visual brand and graphic standards for UH system • Launch and expand the UH system website 4. Expand support for unit communications

  11. Creative ServicesSTRATEGIES • Malamalama - budget line item • Malamalama - advertising internship • Expand venues to publicize UH successes • Prioritize design jobs

  12. Marketing & Brand ManagementPhil Kinnicutt, Director • Position UH as a system offering access, affordability, excellence and opportunity • Develop a consistent system image and message • Initiate system marketing communications materials and programs • Provide support to individual programs

  13. Marketing & Brand ManagementThe Challenge • We are being outspent • The competition is aggressive • Our brand image is fractured

  14. Marketing & Brand ManagementGOALS • Increase UH brand recognition…first in Hawai‘i and then around the world • Improve UH’s marketing effectiveness • Expand marketing support to individual campuses and programs • Measurable success

  15. Marketing & Brand ManagementSTRATEGIES • Graphic Identity for the system • Professional marketing communications services • System-wide marketing materials • Umbrella advertising campaign • Website improvement

  16. EAURMEASURING SUCCESS • Increased student enrollment • Effective faculty recruiting • Successful fundraising • Better government support • Higher level of community pride • An international reputation for excellence

  17. The University of Hawaii system 10 Campuses \ Endless Possibilities

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