Effective Communication Skills

1. Effective Communication Skills Professor Dora Kingsley Vertenten Spring Residency 2013 Presentation

2. Professionals who Communicate EffectivelyKnow the Rules of the Road Policy and Politics are Entrepreneurial, Not a Corporate Endeavor Goals must remain front and center, Keep asking yourself “So What?” Never expect privacy

3. Professionals who Communicate EffectivelyKnow the Rules of the Road Find people where they are, Don’t expect them to come to you Never forget that friends come and go but Enemies accumulate

4. Professionals who Communicate EffectivelyKnow the Rules of the Road Give others ownership, show supporters and encourage contributors Treat every medium separately for each is a different community Brilliant, stealth strategies are rarely either

5. Professionals who Communicate EffectivelyKnow the Rules of the Road Don’t fall for insider “realities” Be a friend to criticism… Respond, don’t delete!

6. Professionals who Communicate EffectivelyChoose the High Road Relationships still matter most Authenticity counts! Audiences are there for the messaging, Your reach is unlimited

7. Professionals who Communicate EffectivelyAvoid the Low Road Engage citizens, Make friends, Win supporters! Reputations can be maintained; Approvals should be sought; Capacity must be built.

8. Professionals who Communicate EffectivelyAvoid the Low Road There is no such thing as lag time in delivery Costs are related to your creative use of time Be your own pollster, Everything can be means tested.

9. Professionals who Communicate EffectivelyRecognize Potholes in the Road Ahead There is no G-O-V.org APP, therefore Social Media is but an augmentation Ideas are merely reinforced, Rarely are new people converted Reaching critical mass requires Seeing it through to the end

10. Professionals who Communicate EffectivelyRecognize Potholes in the Road Ahead Don’t undermine your message, Easy to say; Hard to do Mistakes are easily made, Impossible to erase and forget. It’s easy to dig yourself a big, BIG hole.

11. Public Policy Debates • Standards of Conduct • Freedom of speech • Privacy • Security • Subject Matter Examples • College Football • Recruitment • Branding / Marketing • Legal Liabilities • 2012 Olympics

12. Be Prepared Purchase the latest equipment Maintain a chain of approvals Personalize the talk De-personalize your reactions Means test everything Never (ever) take your eye off the prize Travel in Style

13. Digital Logic • Open Source • Algorithms and Authority • Web as Platform • Digital Governance • Paradox in Personalization

14. Social Media is a News Channel

15. A Communications Tsunami • 1997 Sixdegrees.com, First Social Network • 2002 Friendster launched 2nd Generation • 2003 MySpace launched • 2006 Twitter launched • 2007 Apple sells multi-touch interface I=Phone • 2008 Facebook surpasses as dominant network • 2010 Google sells open source Nexus One • 2010 Steve Jobs announces I-Pad launch • 2012 I-Phone 5 launches with built-in APPs

16. Shaking Up the Process A Culture of Connections • Expect challenges to the status quo • Support must now be visible • Crowd sourced wisdom surrounds us • Truth will be exposed • Democratization isn’t just a goal • Unique, inspired efforts are the norm • Respect is earned not awarded

17. We create the same amount of data in 48hours that once was the sum total of human knowledge from the beginning of time until 2003. Eli Pariser in The Filter Bubble Global 4.8 billion own mobile devices 4.2 billion own toothbrushes U.S. 55 million tablets current in use By 2015, expect 108 million Ask the “So What?” Question

18. 2012: A Social Media Odyssey Average mid-sized company has 178 “Social media assets” yet offers training to only 25% of employees. 77% will engage more with an organization whose “Top Dog” uses social media 82% trust an organization more when the leadership team communicates via social media

19. Facebook has 250 million photos uploaded daily. U.S. users are becoming less active in 2012, a 20% decline in joining, searching, and messaging. Twitter has 200 million users, half are active daily and 50 million are “extremely active.” 40% of Twitter users only consume content, rarely posting anything. Google’s search engine is used by 85% of global Internet users every month. Google+ will reach 400 million users by 2013. 63% are male, most in their mid-20s and only 17% are active. 48 hours of video are uploaded to YouTube every minute and receive 3 billion views a day. Females visit blogs. 83% of Pinterest users are women. Men are the majority in only 2 of the top 10 social networks including LinkedIn. The Citizens’ Revolution

20. Disclosure Equality: Real Names (87%) Political Affiliations Religious Affiliations Favorite Brands (77%) Men Share more: Physical Address Current Location Phone Number Income Level Social Demographics

21. Public Sector Exemplars • Emergency Management • Law Enforcement / Homeland Security • NASA • Armed Forces • Diplomacy

22. Hierarchy of Research

23. 5 Things to LOVE about Social Media Research Results are almost instant Data on hundreds or thousands more variables are available than can be collected via a 20 min. survey Sample sizes are in the millions You discover how people REALLY talk It informs more traditional methods of research

24. 6 Things to HATE about Social Media Research There is no demographic data It’s not a representative sample Doesn’t measure awareness or incidence Provides no insight It’s not accurate It doesn’t do laundry

25. Research Strategies using Twitter Scan trending or pre-selected key words Use #hashtags for visibility Identify your @Audience Crowdsource your activities Take an informal poll, Track the Metrics, Create an Impact

26. Collaboration Clinic Twitter Tips & Techniques Wikispaces Social Media Research Assignment