By: Anjishnu, Joel, Navneet & Tejal

1. Originality Isn’t Dead… By: Anjishnu, Joel, Navneet & Tejal

2. Table of Contents • Business Description • Market Analysis • The Management Team • Operations • Risk Assessment

3. Business Description • We provide relatively cheap air brushed t shirts • Customers can personally customize or choose a preset design

4. Mission Statement & Company Values • In this venture, our company is willing to guarantee a high level of customer satisfaction, and hopes to provide everyone we know with high quality t-shirts. Our air-brushers, or brush masters as we call them, are professionals in the deadly arts of airbrushing, and will ensure that you shirt is the way you want it. We encourage you to express yourselves; to get a new feel, a new look, a new you. Remember, originality isn’t dead. Company Values • Customer is always right • No refunds or exchanges after Airbrushing has started • If a mistake is made, a new t-shirt will be made for the customer.

5. Company Goals • To sell 1000 shirts by the end of the year, increasing sales annually • Captivate customers with our designs, encouraging creativity with our Custom shirts by providing customers with high quality goods and service • Expand our business to a more public market

6. Overview of Market Analysis • Description of the Store • Target Market • Marketing Research • Competition • Management Goals • Organizational Structure

7. Description of the Store • Located at the North Park Secondary School, in the Commons Corner • Store name and logo are on the top of the Commons Corner • We will hang Samples of pre-airbrushed shirts on a red back wall • There will be a cashier and an airbrushing working at the counter for any questions/ concerns

8. Layout of Store

9. Target Market • Both male and female students aged 14-18 • People working with an average income between $9.60- $15.00

10. Marketing Research Products and Services • Pre- Airbrushed and Customizable Airbrushed t-shirts • Service of airbrushing any design that the customer desires • Pre- Airbrushed shirts are either already completely airbrushed or with a black and white outline • Shirts that have a black and outline are airbrushed for free Rationale • We thought it would be a great way for students to buy pre-airbrushed shirts • They are still able to customize their own shirts from scratch to express themselves • These two options were created to satisfy the budget of different individuals

11. Marketing Research Pricing Structure • Pre-Airbrushed T-Shirt: $20 • Customizable Airbrushed T-Shirts: $25 Business Expenses: • To purchase one shirt: $1.75 • To Airbrush one shirt: $0.70 • Total Price:$2.45 • Profit: $17.55-$22.55 per shirt

12. Marketing Research Distribution Strategy: • Our business buys plain t-shirts in bulk and the airbrushing equipment set our store in the commons corner Sell directly to customers Competition • Every company that sells t-shirts (Aeropostale, West49, American Eagle, etc.)

13. Overview of the Management Team • Management Goals • Organizational Structure • Ownership Structure • Leadership and Motivational Approach

14. Management Goals • To ensure that all our workers are treated and respected equally, with no discrimination or form of favoritism • To work to improve employee performance, this will in return improve our business, by motivating them to strive. • To ensure that problems are solved quickly and effectively. • To maintain all business related ideas and details with utmost confidentiality

15. Organizational Structure

16. Ownership Structure • The four co-founders will be equal partners and all profits will be distributed evenly between us • Each co-founder will have an equal say in which way the business is headed • We will not have any shares so meetings only include the co-founders, manager and employees • All ideas require approval of at least 3 co-founders

17. Leadership and Motivational Approach • Combination of paternalistic and democratic types of management • They will ensure work is done efficiently, and will maintain a healthy relationship with the employees • Take constructive feedback from our employees and customers • The Manager should have excellent communication and problem solving skills to avoid conflict

18. Overview of Operations • Marketing Plan • Human Resources plan

19. Marketing Plan Products: • Pre-Airbrushed T-Shirts • Customizable Airbrushed T-Shirts Pricing Structure: • Pre- Airbrushed T-Shirts: $20 • Customizable Airbrushed T-Shirts: $25 • Bundle: Buy 2 get the 3rd for ½ Price

20. Marketing Plan Continued Place: • Set up at Commons corner at North Park Secondary School Promotion: • Announcements • Posters • People advertising class to class • Facebook School Groups • Word Of Mouth • North Park School Website

21. Promotion

22. Human Resources Plan Recruitment of Employees: • Advertisements that highlight key qualities required for the position • Develop an interview that will be used to recruit positions • Analyze each candidates resume to make sure they are suitable for the job

23. Recruitment Advertisement

24. Interview Questions

25. Human Resources Plan Selecting Employees: • Recruit employees based on experience and skills (Creativity, Artistic Skills, Airbrushing Skills, etc.) • Review application resumes, and select the most capable candidates • Perform quick background checks, criminal record check • Call references provided in resume • We will have a 1 on 1 interview with the applicants

26. Human Resources Plan Orienting and training Employees: • Teach/ Review modern Airbrushing techniques • Provide one day of customization training/ tutorials in mixing colours • Developing Positive employee Attitudes • Employee rewards system based on the performance and positive attitudes • Rewards will range from employee of the month (increased pay for a week) to coupons and discounts on the merchandise

27. Human Resources Plan Departures and Dismissals: • Ask for a week of notice if someone decides to resign • Work to recruit other employees to fill the open positions • When someone is being fired, we will decide whether they should be forced to leave or receive a few days notice (depending on severity of actions)

28. Exit Interview Questions

29. Human Resources Plan Right Type of Staff Manager: • Experience in managerial position • Interact well with employees and motivate them • Possess artistic talents and live up to our reputation Air brushers: • Airbrushing skills and artistic experience • Must be able to interpret customers orders for shirts

30. Human Resources Timing and Staff: • 3 employees for each of the 2 shifts(3rd lunch and 4th lunch) • 1 manager and 2 air brushers. • Each employee must be able to airbrush skilfully, including manager

31. Risk Assessment Challenges: • Finding skilful employees • Difficulty getting customers • Too many customers • Increased price in the materials used for our business • Customer satisfaction and loyalty • Maintaining a strong team Reaction of Competitors: • Shock

32. First Year Balance Sheet

33. First Year Income Statement

34. Five Year Balance Sheet

35. Five Year Income Statement

36. Conclusion We believe that the plan for our business idea will be a success because we think that students should have the right to express themselves in a unique and a special way. We sense that our business will be successful because being young teenagers, we go through numerous phases and if we see something of interest to us or a popular item, most teenagers are likely to go out and buy that for themselves. Therefore we feel that if we start up our business about air brushing t-shirts then students are able to customize the way they want, a lot of people would buy these shirts, thus leading to even more students buying because it may end up being popular.