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Course Overview

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Course Overview

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  1. Press Esc to close Course Overview • After completing all three modules in My Personal Brand Advantage, you will have created a personal brand that clearly communicates your uniqueness and value. Interactive exercises and hands-on activities will help you build your unique personal brand, and put it to work for self-promotion. See Learning Outcomes. • Once you’ve built your irresistible personal brand and learned to employ The 8 Elements of Charismatic Influence, your leadership potential will become more apparent to others.  As you gain more confidence, emotional intelligence and charismatic influence, greater opportunities will effortlessly come your way! • Click on each Module below for a brief sample. Module 1: Build Your Brand Module 2: Be Your Brand Module 3: Promote Your Brand Weeks 1-6 Examine your own uniqueness, strengths, passions, values and impact on others, and craft a unique personal brand. Weeks 7-9 Employ The 8 Elements of Charismatic Influence to project confidence and a deep belief in your own value and abilities. Weeks 10-12 Become charismatic and compelling, instead of just selling.

  2. Close Module 1 Sample How Sound Bites Work • Your words carry energy. Charismatic leaders are very aware of the words they use to motivate and inspire. Words you use to describe what you do and how others have benefited from your work need to leave people with a positive feeling. Well-written sound bites appeal to emotions and logic. How Sound Bites Work Theright brainthinks in pictures, likes to hear stories and is always in the present moment. Effective sound bitestell stories that illustrate your value. Theleft brainthinks in a linear fashion and wants tangible results and benefits. Effective sound bitesjustify the right brain’s feelingswith logic. • Right Brain: Emotional • Thinks in pictures and stories • Imagines possibilities • Feels benefits or drawbacks • Always in the present moment • Left Brain: Linear, Logical • Wants tangible results and benefits • Needs to know “What’s in it for me?” • Categorizes and organizes • Associates with the past andprojects to the future

  3. The 8 Elements of Charismatic Influence  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. Review your Charisma Pre-Challenge results to see how you perceive your current skill level related to charismatic influence. Throughout this module, you will learn about each of The 8 Elements of Charisma, and how you can enhance your qualities and skills from your Charisma Pre-Challenge. Click each of The 8 Elements at left for their related qualities and skills.

  4. Element 1: Consciously Manage Your State of Mind  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To consciously manage your state of mind: • Be aware or your innermost feelings. • Quickly turn around negative thinking. • Focus on positive experiences. • Trust your own intuitive wisdom.

  5. Element 2: Have Self-Awareness  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To increase your self-awareness: • Recognize how your feelings affect your performance. • Make others feel comfortable around you. • Be aware of your impact on others. • Match your non-verbal messages with your verbal messages.

  6. Element 3: Artfully Communicate  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To artfully communicate: • Quickly build meaningful rapport with others. • Engage others with thought-provoking questions. • Tell compelling stories that illustrate your value. • Intentionally listen to others without having pre-set expectations.

  7. Element 4: Radiate Likeability & Empathy  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To radiate likeability and empathy: • Be a friendly person. • Appreciate others for who they are. • Be curious about other people’s life experiences. • Take an active interest in the concerns of others.

  8. Element 5: Inspire Confidence  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To inspire confidence: • Use your beliefs to support what you want to accomplish. • Understand your own capabilities. • Manage your thinking in times of self-doubt. • Reassure yourself when you feel insecure.

  9. Element 6: Serve as a Leader  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To serve as a leader: • Naturally attract others to you. • Look for possibilities where others see none. • Inspire others to support your cause. • Manage your own emotional responses.

  10. Element 7: Maintain Presence  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To maintain presence: • Bring your “whole self” to the interactions with others. • Restrain your wandering mind while interacting with others. • Focus on what’s happening in the moment. • Make others feel seen.

  11. Element 8: Authentically Project Your True Self  Close Module 2 Sample • Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. • To authentically project yourself: • Expose your true feelings. • Understand what energizes you. • Know what depletes your energy. • Act in alignment with your own values.

  12. Close Module 3 Sample Your “Elevator Pitch” The way you broadcast your personal brand when meeting others influences how confident they feel about you and what you have to offer. People size each other up in 7 seconds so you should always be ready to articulate your purpose and value in a compelling and charismatic way. Ask yourself… Did I breathe? Did I articulate my value? Was I feeling confident? Did it feel and sound natural to me? Did I feel energized? Hi, I’m Sarah Tolson, a “Women’s Wealth Advisor” because Girls just gotta have funds! It’s never too early or too late to start a personalized wealth-building program. I’m passionate about encouraging women to dream big, while I help them take small steps to activate their big dreams. Keep it conversational, and try it on with trusted colleagues... Ask them… What was your first impression? What is your understanding of what I do? What was most memorable? Was anything unclear? Did you want to hear more?

  13. Close Learning Outcomes Learning Outcomes

  14. Close Pre-Challenge Charisma Pre-Challenge (page 1 of 3) • The Charisma Pre-Challenge will help you assess your personal strengths and identify areas for developing your charismatic influence. • Indicate how closely each statement below represents the "true you" on an average day. Try not to over-think your answers. Just be candid and completely honest with yourself. • Print-based sample. The “live” Charisma Pre-Challenge is hosted in an online format.

  15. Close Pre-Challenge Charisma Pre-Challenge (page 2 of 3)

  16. Close Pre-Challenge Charisma Pre-Challenge (page 3 of 3)

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