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Cafitesse Concept

Cafitesse Concept. Enables to run your business smoothly. By offering the most efficient coffee solution. Regarding quality and the experience of coffee varieties. That satisfies your expectations.

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Cafitesse Concept

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  1. Cafitesse Concept

  2. Enables to run your business smoothly By offering the most efficient coffee solution Regarding quality and the experience of coffee varieties That satisfies your expectations Douwe Egberts Cafitesse Cafitesse Concept Cafitesse Concept

  3. The Cafitesse concept Cafitesse Concept

  4. Cafitesse, 100% pure coffeeNo contact with air throughout the process: No aroma loss, no quality loss Cafitesse Concept

  5. 2003 C 700 2009 Experience line 2008 Premium PrestigeTQL 2007 C 600 1996 C 400 C 110 2006 Medium RoastTQL 1989 IQ blends Cafitesse developmentMillion cups of coffee Cafitesse Concept

  6. Douwe Egberts Cafitesse today • First to market and global leader in liquid coffee systems ‘Thorough experience’ • Sales in more than 50 countries ‘Able to deliver global’ • More than 4 billion cups are served per year ‘Guarantee delivery’ Cafitesse Concept

  7. Douwe Egberts Cafitesse promises • Satisfied consumers by offering great tasting coffee varieties • Customers can focus on other priorities by an efficient running coffee service Cafitesse Concept

  8. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & capacity 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  9. 1. Very good & fresh quality coffee Always ready to serve great tasting coffee • No contact with air throughout the process from bean to cup: no aroma loss, no quality loss • Brewing on demand Differentiating benefits

  10. 10 9 Cafitesse 8 7 Freeze Dried 6 5 Spray Dried 4 Grade → R&G Instant Coffee 3 15 30 45 60 Time in minutes → 1. Very good & fresh quality coffee Proven to be the most consistent high quality Differentiating benefits

  11. 80 70 60 50 40 30 20 Percentage → 10 Cafitesse 0 Leading R&G blend 1. Very good & fresh quality coffee Preferred by consumers France Germany Spain USA Denmark Netherlands Differentiating benefits

  12. 60 50 40 30 Cafitesse 20 Nestle Percentage → 10 Café Bar 0 1. Very good & fresh quality coffee Cafitesse Cappuccino preferred by consumers Overall Appearance Smell Taste Differentiating benefits

  13. Recommended by our customers Preferred solution for banqueting and breakfastby many 4 and 5 hotels worldwide Differentiating benefits

  14. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  15. 2. Smart design Ergonomic & stylish at the same time • Enhances the coffee experience • Easy to use for operators Differentiating benefits

  16. Preference, score 1-5 3,5 3 2,5 2 1,5 1 0,5 0 Caf600 Caf400 Nescafé machines Sch.500 Autobar 2. Smart design Most appreciated by consumers Differentiating benefits

  17. 2. Smart design Now even a higher score with the new Cafitesse Experience line Objective for Emotionalize Cafitesse design project: Combine good industrial design with consumer experience design to increase the quality perception of the coffee + 0,6 + 0,5 Differentiating benefits

  18. Recommended by customers Differentiating benefits

  19. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  20. 4 sec. 25 sec. Per cup 22 sec. 4-8 min. Per pot(1,5 Liter) Cafitesse 5 min. Fresh brew 20 min. Per20 liter Pour over Large round filter 0 1 min. 10 min. 3. High speed & capacity Easy to serve a large number of drinks Differentiating benefits

  21. Recommended by our customers The preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast Differentiating benefits

  22. Recommended by our customers The preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast Differentiating benefits

  23. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  24. 4. Easy & clean to refill Less time spend on refillingNo pouring over and no spilling • Refilling is done within a few seconds • Hardly any instructions needed • Bag-in-box system is 100% hygienic Differentiating benefits

  25. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  26. 5. Very easy & quick to clean Less time spend on cleaningFits in HACCP approach • Automatic cleaning program • Hardly any parts to clean • No contact with air throughout the process Differentiating benefits General introduction General introduction

  27. Machine Frequency per week Time per week in front of machine (min.) Bulk Brewer - Nestle Cappuccino 5 Cafitesse 400 milk 5 Very small FBM* 2 Cafitesse 700 2 Cafitesse 400 2 Cafitesse 110 2 5. Very easy & quick to clean Proven low frequency of cleaningProven short cleaning time 75 19 12 11 6 6 1,5 *Fresh Brew Machine Differentiating benefits

  28. Recommended by our customers Differentiating benefits

  29. Recommended by our customers Differentiating benefits

  30. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  31. 6. Simple user interfacePossibilities for self-service • 95% of first time users need less than 5 seconds to select their first choice Differentiating benefits

  32. Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency QUALITY 1. Very good & fresh quality coffee 2. Smart design EFFICIENCY 3. High speed & flexible dosing 4. Easy & clean to refill 5. Very easy & quick to clean 6. Simple user-interface 7. Maximum uptime Differentiating benefits

  33. 7. Maximum uptimeConstant coffee available • Uptime dispensers at customer premises > 99,5 % • High quality machine • Hardly any moving parts • Simple parts • Service team solves last 0,5% Differentiating benefits

  34. Always ready to serve consistent great tasting coffee Enchances your coffee experience Easy to serve large number of guests Easy for your staff, less time spent on operational issues Self-service possible Constantly coffee available Total costs control 100% hygienic, fits into HACCP approach Cafitesse serves your business best Your benefits The optimal combination of quality & efficiency, so customers can focus on other priorities Differentiating benefits

  35. Recommended by our customers … and many more General introduction General introduction

  36. Cafitesse serves your business best…

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