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Cafitesse Concept. Enables to run your business smoothly. By offering the most efficient coffee solution. Regarding quality and the experience of coffee varieties. That satisfies your expectations.

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slide2

Enables to run your business smoothly

By offering the most efficient coffee solution

Regarding quality and the experience of coffee varieties

That satisfies your expectations

Douwe Egberts Cafitesse

Cafitesse Concept

Cafitesse Concept

the cafitesse concept
The Cafitesse concept

Cafitesse Concept

slide4

Cafitesse, 100% pure coffeeNo contact with air throughout the process: No aroma loss, no quality loss

Cafitesse Concept

slide5

2003

C 700

2009

Experience line

2008

Premium PrestigeTQL

2007

C 600

1996

C 400

C 110

2006 Medium RoastTQL

1989

IQ blends

Cafitesse developmentMillion cups of coffee

Cafitesse Concept

slide6

Douwe Egberts Cafitesse today

  • First to market and global leader in liquid coffee systems

‘Thorough experience’

  • Sales in more than 50 countries

‘Able to deliver global’

  • More than 4 billion cups are served per year

‘Guarantee delivery’

Cafitesse Concept

slide7

Douwe Egberts Cafitesse promises

  • Satisfied consumers by offering great tasting coffee varieties
  • Customers can focus on other priorities by an efficient running coffee service

Cafitesse Concept

slide8

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & capacity

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide9

1. Very good & fresh quality coffee Always ready to serve great tasting coffee

  • No contact with air throughout the process from bean to cup: no aroma loss, no quality loss
  • Brewing on demand

Differentiating benefits

slide10

10

9

Cafitesse

8

7

Freeze Dried

6

5

Spray Dried

4

Grade →

R&G

Instant Coffee

3

15

30

45

60

Time in minutes →

1. Very good & fresh quality coffee Proven to be the most consistent high quality

Differentiating benefits

slide11

80

70

60

50

40

30

20

Percentage →

10

Cafitesse

0

Leading R&G blend

1. Very good & fresh quality coffee Preferred by consumers

France

Germany

Spain

USA

Denmark

Netherlands

Differentiating benefits

slide12

60

50

40

30

Cafitesse

20

Nestle

Percentage →

10

Café Bar

0

1. Very good & fresh quality coffee Cafitesse Cappuccino preferred by consumers

Overall

Appearance

Smell

Taste

Differentiating benefits

slide13

Recommended by our customers

Preferred solution for banqueting and breakfastby many 4 and 5 hotels worldwide

Differentiating benefits

slide14

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide15

2. Smart design Ergonomic & stylish at the same time

  • Enhances the coffee experience
  • Easy to use for operators

Differentiating benefits

slide16

Preference, score 1-5

3,5

3

2,5

2

1,5

1

0,5

0

Caf600

Caf400

Nescafé

machines

Sch.500

Autobar

2. Smart design Most appreciated by consumers

Differentiating benefits

slide17

2. Smart design Now even a higher score with the new Cafitesse Experience line

Objective for Emotionalize Cafitesse design project:

Combine good industrial design with consumer experience

design to increase the quality perception of the coffee

+ 0,6

+ 0,5

Differentiating benefits

slide18

Recommended by customers

Differentiating benefits

slide19

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide20

4 sec.

25 sec.

Per cup

22 sec.

4-8 min.

Per pot(1,5 Liter)

Cafitesse

5 min.

Fresh brew

20 min.

Per20 liter

Pour over

Large round filter

0

1 min.

10 min.

3. High speed & capacity Easy to serve a large number of drinks

Differentiating benefits

slide21

Recommended by our customers

The preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast

Differentiating benefits

slide22

Recommended by our customers

The preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast

Differentiating benefits

slide23

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide24

4. Easy & clean to refill Less time spend on refillingNo pouring over and no spilling

  • Refilling is done within a few seconds
  • Hardly any instructions needed
  • Bag-in-box system is 100% hygienic

Differentiating benefits

slide25

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide26

5. Very easy & quick to clean Less time spend on cleaningFits in HACCP approach

  • Automatic cleaning program
  • Hardly any parts to clean
  • No contact with air throughout the process

Differentiating benefits

General introduction

General introduction

slide27

Machine

Frequency per week

Time per week in front of machine (min.)

Bulk Brewer

-

Nestle Cappuccino

5

Cafitesse 400 milk

5

Very small FBM*

2

Cafitesse 700

2

Cafitesse 400

2

Cafitesse 110

2

5. Very easy & quick to clean Proven low frequency of cleaningProven short cleaning time

75

19

12

11

6

6

1,5

*Fresh Brew Machine

Differentiating benefits

slide28

Recommended by our customers

Differentiating benefits

slide29

Recommended by our customers

Differentiating benefits

slide30

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide31

6. Simple user interfacePossibilities for self-service

  • 95% of first time users need less than 5 seconds to select their first choice

Differentiating benefits

slide32

Cafitesse differentiates on 7 pointsThe optimal combination of Quality & Efficiency

QUALITY

1. Very good & fresh quality coffee

2. Smart design

EFFICIENCY

3. High speed & flexible dosing

4. Easy & clean to refill

5. Very easy & quick to clean

6. Simple user-interface

7. Maximum uptime

Differentiating benefits

slide33

7. Maximum uptimeConstant coffee available

  • Uptime dispensers at customer premises > 99,5 %
  • High quality machine
  • Hardly any moving parts
  • Simple parts
  • Service team solves last 0,5%

Differentiating benefits

slide34

Always ready to serve consistent great tasting coffee

Enchances your coffee experience

Easy to serve large number of guests

Easy for your staff, less time spent on operational issues

Self-service possible

Constantly coffee available

Total

costs control

100% hygienic, fits into HACCP approach

Cafitesse serves your business best

Your benefits

The optimal combination of quality & efficiency,

so customers can focus on other priorities

Differentiating benefits

slide35

Recommended by our customers

… and many more

General introduction

General introduction