Scenario. Scenario 1: How to encourage Marcus to love his HANDS mobile
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Scenario 1: How to encourage Marcus to love his HANDS mobile
Marcus is new to using mobiles and he is new to using the HANDS mobile. His teachers and parentsagreethat Marcus willbenefit from using the HANDS mobile. Unfortunately Marcus is resistent to changes and it is likelyhewillbe resistent to the introduction of the HANDS mobile phone as a cognitivetool.
Solution: Strategies to encourage Marcus to love his HANDS mobile
A mobile phone is different to othertoolsthat a teacher and schooluses. A pupil brings the mobile phonewitheverywhere. Furthermore the mobile is within the intimspheremeaning in which persons and artifactsonlyareacceptedwhen the feel right.Most mobile phoneusersspend more time togetherwiththeir mobile phonethanwiththeirlovedones! Thisrelationshipwith a mobile phone is called”mobile loyalty”.
To encourage Marcus to enjoyusing his HANDS mobile requiresthat the teacher foster a sense of mobile loyaltycontinouslyand thathe/shepays attention to it daily and places it on the evaluation agenda.
1. Mobile loyalty is the degree to which the userfinds the mobile credible.
Read more about ”Degrees of mobile loyalty” in step 1.
2. Thereareways in which the teachercanincrease the mobile loyalty.
Read more about ”How to increase mobile loyalty” in step 2.
3. There are ways in which the teacher can decrease the mobile loyalty.
Read more about ”How to decrease mobile loyalty” in step 3.
4. Mobile loyalty may give the teacher new challenges that should be considered before hand. Read more about ”Tradeoffs in working with mobile loyalty” in step 4.
5. How Marcus begins to use the HANDS mobile includes considerations on mobile loyalty too. Read more about”Start working with Mobile loyalty” in step 5.
1. Degrees of mobile loyalty
Depending on our experience with ICT we project more or less positive expectations onto the ICT
tool. This evaluation begins even before we have begun to use it. Once we do start in using it the
quality of the judgement changes. When using HANDS mobile the mobile loyalty must be evaluated
and paid attention to.
Presumed mobile loyalty
Before knowing anything about mobiles Marcus may have a very clear opinion about mobiles. If he
has a negative attitude to the HANDS mobile, work is hard and requires that the mobile from day one
is a relevant tool for activities that Marcus is interested in.
Reputed mobile loyalty
A better mobile loyalty is fostered when people Marcus trust recommend the HANDS mobile. But
Marcus has not been using the HANDS mobile. This level of mobile loyalty is easy to influence and be
activated by parents and teachers.
Surfaced mobile loyalty
After his first experience with a HANDS mobile Marcus will have formed a foundation level judgement
of the ICT toolThis level of mobile loyalty is easy to influence.
Earned mobile loyalty
The highest and best mobile loyalty is when Marcus has experienced the HANDS mobile and found it relevant and valuable. The pedagogical work should strive for this level rapidly.
5. Start working with Mobile loyalty
Consider a task that Marcus himself finds difficult and wants to manage. Such tasks can be different to the list that the teachers create.
Inform the parents about the introduction of the mobile phone.
Work with a pedagogical plan that describes how you want the work with the HANDS mobile to take place and which functionalities that he should start with and what he should end up with. Try to keep to the plan. Be realistic, it will take a bit of time and effort on your part.
Make plans for the re-evaluation of your pedagogical plans.
Consider the issues ”How to decrease mobile loyalty” and ”Trade-offs when working with mobile loyalty”.
Consider nice graphical elements that should be a part of his mobile. Consider whether you or Marcus should choose them.
Organise a day where Marcus participates in designing his mobile.
Consider to make the day a special day – a small celebration.
Create the relevant Reports oncoMe which make it possible for you to follow how he uses the mobile phone.
See the tunnel ”Oppurtunity for Customisation”.
Litteratureabout Mobile loyalty: Fogg, B.J: PersuasiveTechnology, p 163-177. Foggwritesabout web credibility, but I believe the same levelscanbeusedwith mobile loyalty.
Overviewof tunnels on ”Whichpedagogicalchallengescan HANDS workwith?”(tunnellink)