1 / 13

Mastering Persuasion: Techniques to Change Minds and Influence Decisions

Have you ever tried convincing someone to see things your way? Persuasive text employs various techniques such as appeal, testimonials, and the bandwagon effect to sway opinions and drive action. This exploration of persuasion highlights the importance of emotional appeal, the role of scare tactics, and the impact of misleading statements. Learn how to effectively use these strategies while recognizing their potential pitfalls, such as false authority and exaggeration. Understand the nuances of persuasive writing and the ethical considerations behind influencing others.

augustin-herve
Download Presentation

Mastering Persuasion: Techniques to Change Minds and Influence Decisions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?

  2. What is the message in the media selection? Cats everywhere are having a hard time smelling their boxes.

  3. Appeal Def: use something the viewer values to get them to buy product Testimonial Def: a statement that supports a product Bandwagon Def: everyone is doing it False Authority Def: not giving evidence Contradiction Def: when two things are opposed to one another Exaggeration Def: to stretch the truth Persuasive Text- Techniques Scare Tactics Def: scare someone into buying a product Sentimental Appeals Def: use the person’s emotions to get them to buy a product Misleading Statements Def: giving the wrong idea

  4. Bandwagon

  5. Appeal

  6. Testimonial Tiger Woods loves Wheaties!

  7. False Authority Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.

  8. Exaggeration

  9. Scare Tactics

  10. Sentimental Appeal

  11. Misleading Statement

  12. Contradiction

  13. Persuasive Text Should a reader/viewer believe everything an author writes?

More Related