az auction industry be careful what you say by deb weidenhamer president ceo
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Are you a regular attendee of AZ auctions or an owner or employee of an auction company? Check out this presentation from Auction Systems' President & CEO, Deb Weidenhamer. Also visit today.

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Presentation Transcript
be careful what you say
Be Careful What You Say

Are you a owner or executive in the highly competitive AZ auction industry?

Are you concerned about your relationship with your competitors and looking for information on how to improve these relationships?

Then you have come to the right place.

be careful what you say3
Be Careful What You Say

This is the time of year when the weather warms up as do our feelings towards our fellow man. It is a time when we should be cognizant of our actions and of our words. This is a period of reflection on the past and anticipation of upcoming events as spring blooms. It is also the season where we believe we can bring about change in our lives. It is with this sentiment in mind that I implore you to watch what you say, especially about your AZ auction competitors.

discussing your competition
Discussing Your Competition

When meeting with a potential client who asks about your AZ auction competition, make sure you say something positive. To speak about a competitor in a negative way only makes you and your auction company look petty. Even if you know that the client’s choice to work with a competitor would be to the client’s detriment, make helpful suggestions about whom the client might contact as another choice. The more you can say about a competitor that is positive the better it reflects on you and your business.

discussing your competition5
Discussing Your Competition

The industry as a whole needs you to speak highly of the AZ auction method of marketing and of other auctioneers. If you are experiencing problems with a competitor, attempt to contact the competitor directly and discuss your problem in an up front manner. More than likely you don’t understand each other, your AZ auction company’s missions or circumstances that have decided reputations.

prayer an effective method
Prayer: An Effective Method

If the situation with your AZ auction competitor is just too negative to even attempt to repair, you can try a very effective method -- Prayer. I pray for my competitors and for their businesses. I am sure that many of my competitors will need to be picked up off the floor to hear this, but it is true. I believe that prayer is extremely helpful in dealing with competitors. It is difficult to harbor ill feelings towards someone when they are in your prayers. It is equally challenging to say something negative about a competitor who you regularly discuss with God.

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Prayer: An Effective Method

Most importantly don’t make your determination of a competitor’s business practices based upon the tales of your fellow auctioneers. There are so many stories that I have heard about other auctioneers that simply aren’t true, yet they have circled through the AZ auction community for years. So for the future make a resolution to pray for your competitors. And don’t forget to pray for yourself and your company – it will change your business and maybe change you too!

about the author
About the Author

Deb Weidenhamer is President of Auctions Systems Auctioneers & Appraisers, Inc., based in Phoenix, Arizona. They specialize in auctions and professional appraisals. Visit us at or call 800-801-8880 for more information about our AZ auction company.