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Stage-Gate Model is a product innovation process which is a carefully designed business process. The need for a process like Stage-Gate Process is more than obvious from the fact that in many organizations, the research teams come up with new product ideas every now and then.
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Understanding Stage-Gate Model at HelpWithAssignment.com www.HelpWithAssignment.com
Stage-Gate Model • Stage-Gate is a product innovation process which is a carefully designed business process. • The need for a process like Stage-Gate process is more than obvious from the fact that in many organizations, the research teams come up with new product ideas every now and then. • www.HelpWithAssignment.com
Stage-Gate Model • In order that an idea actually transforms into a product or service is totally dependent on the workability of the idea itself. • If the idea is practical then there is a chance of resource allocation needed for the development of that particular idea into a product. • www.HelpWithAssignment.com
Stage-Gate Model • More often, the ideas are dropped halfway through the development process resulting in losses for investing in the development. • www.HelpWithAssignment.com
Stage-Gate Model • Stage-Gate Model on the other hand helps to asses the idea for its workability, avoiding costs in the process. • So, organizations can choose between n number of ideas and work on those which really have the potential to become good products. • www.HelpWithAssignment.com
Stage-Gate Process • Stage-Gate Process divides the product or service development process into predetermined set of stages. • This provides a structure to the creative process and serves to improve the decision-making process. • www.HelpWithAssignment.com
Stage-Gate ProcessGo/Kill Check Point • Each stage consists of a set of prescribed, cross-functional and parallel activities and each gate precedes each stage and serves as the quality control point and the Go/Kill check point. • www.HelpWithAssignment.com
What are Stage-Gates? • An example for the Stage-Gate process can be shown in a drug development scenario. • In drug development, the regulatory requirements function as the stage-gates. • www.HelpWithAssignment.com
Stage-Gates are Filters • If a drug candidate fails a clinical test or a preclinical test, then the development has to be terminated as the Food and Drug Administration. • And a drug cannot be sold without its approval. • www.HelpWithAssignment.com
Stage-Gate Process Explained • Typically a stage-gate model typically has five stages. Sometimes there are several sub-stages in each stage depending upon the complexity of the product. • Stage 1: Initial investigation of the project. • www.HelpWithAssignment.com
Stage-Gate Process Contd • Stage 2: Detailed investigation of the project. At this stage a business case of the project should be created which includes defining the product, the business jurisdiction and a detailed plan of action for the next stages. • www.HelpWithAssignment.com
Stage-Gate Process Contd • Stage 3: Advanced design and development. It is important to define manufacturing and operating and operating process, marketing launch strategy, and test plans for the next stage. • www.HelpWithAssignment.com
Stage-Gate Process Contd • Stage 4: Testing and Validation. The product is carefully verified and plans for marketing and production are made. • Stage 5: Launch and full-commercialization, production, marketing and selling takes place. • www.HelpWithAssignment.com
Stage-Gate Explanation in detail • Each stage costs more than the preceding stage and so stages are based on incremental commitment. • Each stage aims at reducing uncertainties, although the expenditures of each stage increase. • The Go/Kill decisions and prioritization points serve as quality control checkpoints. • www.HelpWithAssignment.com
Stage-Gate Explanation in detail • To use the stage-gate process requires sufficient cross-functional teams and people willing to support each other and above all it requires an effective gate-keeping group. • For large organizations managers with resource allocation authority can act as gate-keepers. • www.HelpWithAssignment.com
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