The Stage-Gate™ process. 設計方法 朝陽科技大學工業設計系 林登立助理教授. The Goals of an Overhauled New Product Process. Goal #1: Exemplary Quality of Execution... Second to None A quality-of-execution crisis exists, however, in the product innovation process.
The Stage-GateTM process breaks the new product project into discrete and identifiable stages, typically four, five, or six in number (Figure 4.1)
• Each stage consists of a set of parallel activities undertaken by people from different functional areas within the firm. In most firms’ Stage-GateTM methods, stages lay out a list of prescribed or highly recommended actions and best practices.
• Each stage is designed to gather information needed to advance the project to the next gate or decision point.
• Each stage is cross-functional, and no stage is owned by a functional area or department: there is no “R&D stage” or “marketing stage”!
1. What is the product and who will it be sold to?
The product definition is developed and agreed to.
2. Why invest in this project?
A thorough project justification is developed.
3. How will it be undertaken, when, by whom, and how much will it cost?
A project plan is developed.
• Strategic fit confirmed
• Detailed market assessment
• Detailed technical/manufacturing assessment
• Resource constraints (capital, people)
• Detailed financial assessment
• Detailed legal/regulatory assessment
• Potential killer variables addressed
• Critical success factors are understood and feasible to achieve
• Recommendations to proceed, hold, or kill
• Detailed plan for Stage 3 (Development)
• High-level plan for remaining stages
• a chronological listing of activities, actions, and tasks;
• a timeline or time schedule, showing beginning and end points of these actions;
• resources required for each action or task, notably personnel, person-days and money; and
• milestones to be achieved throughout the Development phase.