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impact chemistry

impact chemistry. Women In Government Relations: The CMF Report & Your Advocacy Efforts Anne DeSeta Darconte December 2, 2008. CMF & Your Advocacy Efforts. What Characterizes the CMF Model? Trustworthy Authentic Effective Efficient. CMF & Your Advocacy Efforts.

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impact chemistry

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  1. impact chemistry Women In Government Relations: The CMF Report & Your Advocacy Efforts Anne DeSeta Darconte December 2, 2008

  2. CMF & Your Advocacy Efforts • What Characterizes the CMF Model? • Trustworthy • Authentic • Effective • Efficient

  3. CMF & Your Advocacy Efforts • Grassroots Advocacy is Experiencing a Paradigm Shift in Approach • What about Technology? • Back to Basics

  4. CMF & Your Advocacy Efforts • Paradigm Shift • Variety • Targeted • Long-term • Quality

  5. CMF & Your Advocacy Efforts • Paradigm Shift: Variety • Strategy v. Tactics • Quality v Quantity (grasstops/grassroots) • Balance Methods of Outreach • Can a coalition help broaden the perspective and/or the reach? • Personal is always valuable!

  6. CMF & Your Advocacy Efforts • Paradigm Shift: Targeted • Who do you need for success? • Freshmen Education – ongoing effort for veteran members too! • Lobbying/Grassroots Coordination • Relationships, Relationships, Relationships!

  7. CMF & Your Advocacy Efforts • Paradigm Shift: Long-Term • Today’s Freshman is Tomorrow’s Speaker (or Majority Leader, or Whip, etc.) • Education • Your Perspective • Your Opposition’s Perspective • Train Your Activists!

  8. CMF & Your Advocacy Efforts • Paradigm Shift: Quality • Traditionally, quantity was a critical measure of success • Who is reading what? • Personal Messages and Impacts • Become the Go-To Expert!

  9. CMF & Your Advocacy Efforts • What about technology? • Grassroots has traditionally been a people and relationships business • Software for email blasts has altered our practice • Have we gotten lax?

  10. CMF & Your Advocacy Efforts • What about technology? (cont’d) • Is our audience of decision-makers paying attention? • Do they have the capability to weed through or process our messages? • Is technology more a recruitment tool or a communications tool? • I struggle with this!

  11. CMF & Your Advocacy Efforts • Technology - Look at CMF Proposed Model • Aggregate messages (subject, bill number) • View screen shots of info captured in CMF-proposed aggregated dashboard model • Is this the solution?

  12. CMF & Your Advocacy Efforts • Remember the Basics • Relationships, Relationships Relationships! • Personal Stories and Impacts • Capital v District • GOTV implications

  13. CMF & Your Advocacy Efforts • Final Thoughts • Our profession’s future and method(s) of practice are inseparable from this discussion • Get and stay engaged in this discussion and in relevant forums with CMF • Drive the solutions

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