IS THE TRADITION OF MARKETING MIX MODELLING STILL INTACT? FIND OUT HERE!

1. IS THE TRADITION OF MARKETING MIX MODELLING STILL INTACT? FIND OUT HERE! If you are well-known with the marketing terms and the field of business you will be well aware of the term ‘ marketing mix modelling’. But, for those who don’t know but are still interested to know the basics of marketing, here you go- Marketing Mix Modelling or MMM is a popular term in the field of marketing that analyze the performance of their brand or product with the help of media, data, etc. There are 4 elements to it. It is the tradition 4 Ps. The question is, are these the only factors that decide the brand’s success even today? This is because, as you see there is a bloom in industries. There are various marketing techniques also involving and evolving with time. Nevertheless, customers are also evolving. There is the use of social media and other creative ways that evolved in time. These traditional methods were used while there was a slow development in technology which is not the case now. Think about it while let us see the traditional 4 elements of MMM. 1.Product. A company identifies a product first to market to the customers. Only if you identify which product you need to market, the strategies shall be found. 2.Price This is very important as after identifying the product, you must decide what would be the selling cost of the product. If it is underrated by the customers, then it shall be a loss in the market. 3.Promotion. Here is where the whole point of evolving and development has occurred. The traditional promotional ways are meant by promoting a brand. As time had passed, promoting techniques too has changed. 4.Place. This is the place where customers are supposed to buy the product. It also means the distribution of the product. Now, for the companies that have trouble following up the latest trends and marketing techniques, it is always better to approach a digital marketing company. EON8 identifies all the problems of a company and works hard to the development and maintenance positive reputation and online reputation. These days, customers need experience from the brands. And, the ‘place’ which means the physical availability of a product is not what works. A person may not find it accessible to go and buy products but they might want it to available in the virtual markets! Using influencers and content marketing are the new ways of building trust with customers. Do not use price tags for differentiation. This is because though it is a factor of all the time, customers have become more brand conscious. Now, all these are taken care of by EON8 which is the reason for its growth in the digital marketing business. At EON8, this is initiated by examining the brand’s current reputation, its competition and

2. both the market standings. In case of any threats discovered, we investigate the aspect of your brand image that requires re-imaging. This is the feature of EON8, the best ORM Company in India. EON8 manages Online reputation monitoring and if needed Remove Consumer Complaints that will harm the reputation of a company. EON8’s strategic ORM does not just manage reputation but also engages in monitoring it. We monitor the web continuously, to add the keywords of your brand in the digital platform and increase its spread. Moreover by Remove Negative Reviews, we are alert to handle severy threat detected. It is a herculean task to Online Reputation Monitoring and manage reputation of a company. But, here in EON8, we aim at the impossible and try our best to make it possible.