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Pixability Overview

Overview of Pixability software and associated services

artzeidman
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Pixability Overview

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  1. Engagement Opportunities11 November 2013

  2. Agenda • Pixability Overview • Strategy • Discoverability • Audience • Engagement

  3. : What Marketers See

  4. : How Pixability Transforms It

  5. Company Background • Conceived at MIT, based in Cambridge, MA • End-to-end YouTube marketing software and services • Marketing platform for brand content marketingand professional media content • Big data keyword/audience analysis for ad buyers • Extensive YouTube experience • 10,000+ brand/content YouTube Channels analyzed • Channel engineering, management, ad campaigns • YouTube Certified Team • Over 500 customers

  6. Software Overview

  7. Pixability Software and Services for YouTube Marketing Strategy Discovery Audience Engagement

  8. Pixability Software: Big Data Solution Right Content Right Audience Right Action

  9. Pixability Software Overview Analysis Online Video Grader Measures individual channels Video Radar Analyzes topics, competitors and content Action Video Marketing Platform Manage Publish Promote Ad Targeting Channel Analytics Video SEOEmbed customization Advanced Analytics Simplified YouTubeanalytics dataSocial sentiment Recommendations Ad hyper-targeting Social media Integration Content management Organization Video backup Website

  10. Typical Results CosmeticsBrand SportsApparelBrand E-Commerce CPG Brand OrganicTraffic Ad Click-ThroughRate Cost Per CustomerAcquisition -34% 6x Better +628% Used paid spend to drive organic audience All metrics up through better targeting Also increased average order value by 12%

  11. How To Work With Us:Engagement Opportunities

  12. Strategy

  13. YouTube Strategy • Analyze the relevant content arena that a brand is playing in: • Audience size • Popular topics • Competition • Benchmark brand against competitors and successful YouTube content creators. • Develop a content strategy that covers the entire demand funnel.

  14. YouTube Content Arena Analysis AudienceWho are the viewers who watch content in this topic space? How many are there? Content What content do viewers find interesting? Creators Which YouTube creators produce great content? Who are the main influencers? Competition How do the brand’s competitors stack up? Who is the real competition for eyeballs?

  15. YouTube Content Arena Analysis: Example Brand Conversation All videos mentioning Brand or its competitors 3.4 BILLION VIEW Direct competition Cumulative views on channels owned by Brand stated competitive set 261 MILLION VIEWS Category/Content Arena All YouTube videos mentioning contemporary fashion topics* 14.9 BILLION VIEWS Brand ChannelsViews on channels owned by Brand52.5 MILLION VIEWS

  16. Competitive Benchmarking • Pixability Software provides a quick and easy assessment of a brand’s YouTube strategy • Compares the brand with direct competitors and overall benchmarks and best practices. • Covers: • Use of video on .com site • Search footprint • YouTube effectiveness • Social media footprint for video content

  17. ContentPreferenceIdentification What a major CPG brand thought What they actually watch on YouTube * = 13- to 24-year-olds

  18. Content Strategy Development Awareness: Commercials and Online Specials Interest:Celebrity endorsements Credibility: Tutorials, Product Details Data-driven development of a content portfolio along the entire demand funnel. Identifies and verifies popular content types for each step. Objection Removal: User Testimonials Customer Service:Usage Tips

  19. Discoverability

  20. Discoverability • Improve a brand’s visibility on YouTube search (world’s 2nd largest search engine) and other video search engines dramatically • Constantly measure brand visibility on YouTube video search.

  21. Video Metadata Analysis • Pixability software allows for analysis of any video’s metadata • Enables performance reports for brand videos • Enables insight into top performing keywords and how brand and competitors stack up • Identifies areas for improvement and creates visibility strategy Tags: Gillette,fusion,proglide,PrecisionPlay,NFLFans,gillettefusion,razor,claymatthews,claymatthewscommercial,gillette,Clay Matthews III (American Football Player),Commercial,Global Gillette (Organization),precision,nfl

  22. Video SEO • Pixability provides services by YouTube-certified experts for optimal video SEO outcomes. • Data-driven SEO tools ensure that the right metadata appears on your videos and your video discoverability improves

  23. Search Rankings Measurement Tool Pixability’s Search Ranking Tool allows brands to measure how videos rank on specific keywords and track improvements in search rankings over time

  24. Engagement

  25. Engagement Optimization: Pixability Channel Management Pixability channel and video management software employs big data analysis to optimize results and improve workflow efficiencies for organic audience growth and ROI enhancement. Channel Management Includes: • Channel Engineering • Engagement Management • Performance Reporting

  26. Channel Engineering • Channel optimization • Video organization and playlists • Content curation management • Management of video release schedule and video removal • Consistent branding and messaging

  27. Engagement Management • YouTube-certified strategists identify optimal places for viewer engagement • Drive traffic to web, encourage subscribes and social engagement, push traffic to other video content

  28. Performance Reporting Pixability offers advanced reporting on: • Channel performance • Video benchmarking • Competitive landscape • Social engagement • Retention and strategy • Audience Profiles • Content Analysis

  29. Audience

  30. Audience Targeting: YouTube Ad Management Pixability’s targeting technology allows brands to reach more qualified viewers with their ads, eliminating waste and driving higher engagement.

  31. Pixability Ad Management Approach Technology Testing Verification Experience YouTube certified personnel with extensive and proven TrueView execution Big data for audience identification and hyper-targeting Extensive, real-world simultaneous testing of ads before campaign execution Ongoing reviews against KPIs and critical business goals

  32. Advantages of Pixability Ad Management

  33. Thank You Art Zeidmanart@pixability.com

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